Watch This: Bulking up for better sound (Sony)

'Hi-res audio' to see push in cinemas and on specialty TV

Sony wants audiophiles to believe in its “hi-res audio” – a cluster of products marketed at the higher end of personal and home audio). In Canada, the electronics brand will run this “Sound. Evolved” spot in cinemas, on specialty music TV channels such as Much, MusiquePlus and MTV and online alongside a blogger/influencer push.

Sony’s in-house team partnered with DDB Canada and UM Canada on this execution.

Advertising Articles

Air Canada makes content play with heartwarming video

Airline promotes Air Canada Foundation with six-minute video from former AOR Marketel

ZenithOptimedia revises global ad spend forecast downward

Canadian spending to grow 1.1% to US$11.2 million in 2015

TD banks on Instagram ads to support music program

The financial institution continues its support of the Canadian music scene

Why marketers should push forward, not pull back

In today's economy, slashing ad budgets can mean lost sales and lost opportunities

Time to change our research strategies (Column)

Three tips to consider for your next millennial campaign plan

Simons selects Cossette as agency partner for expansion

Agency to help Quebec retailer build brand awareness outside its home province

Marketing in the age of mobile

There is both art and science in building engaging mobile experiences.

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Ontario Tourism invades Instagram

15-second videos on social site support upcoming Pan Am/Parapan Am Games