Watch This: Bulking up for better sound (Sony)

'Hi-res audio' to see push in cinemas and on specialty TV

Sony wants audiophiles to believe in its “hi-res audio” – a cluster of products marketed at the higher end of personal and home audio). In Canada, the electronics brand will run this “Sound. Evolved” spot in cinemas, on specialty music TV channels such as Much, MusiquePlus and MTV and online alongside a blogger/influencer push.

Sony’s in-house team partnered with DDB Canada and UM Canada on this execution.

Advertising Articles

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

DDB switches up its creative ranks

Kevin Drew Davis is off to Chicago while Cosmo Campbell fills in the gap

Watch This: Starkman held prisoner (Bessies)

Another ad remake puts agency talent in front of the camera

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

Walking without borders to help MSF

Fundraiser asks people to walk for those who benefit from Doctors Without Borders

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Tyler Turnbull leaves Proximity Canada

One year later, presidency again vacant

Why PR still struggles with ROI (Column)

PR hasn’t become easier to measure, but there’s a bigger challenge at hand