Watch This: Bulking up for better sound (Sony)

'Hi-res audio' to see push in cinemas and on specialty TV

Sony wants audiophiles to believe in its “hi-res audio” – a cluster of products marketed at the higher end of personal and home audio). In Canada, the electronics brand will run this “Sound. Evolved” spot in cinemas, on specialty music TV channels such as Much, MusiquePlus and MTV and online alongside a blogger/influencer push.

Sony’s in-house team partnered with DDB Canada and UM Canada on this execution.

Advertising Articles

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Judy John named to Titanium and Integrated Lions jury

Leo Burnett CCO is one of 10 Canadian judges heading to Cannes in mid June

P&G shows moms’ strength in new Oylmpics spot

'Strong' is a fresh, darker take on the role moms play in their kids' lives

Aritzia branches off with Babaton

Retailer spins off private label brand into its own retail concept

Marketing Awards 2016 shortlist: Part 1

Contenders in the mainstream categories are revealed in the lead-up to the June gala

Jani Yates named president of Advertising Standards Canada

Two senior positions vacant as president and CEO move on to new challenges

ACA to honour ASC CEO Linda Nagel with gold medal

Advertising Standards Canada exec reflects on the move towards self-regulation

NY senator: ‘Spying billboards’ may violate privacy rights

Clear Channel Outdoor Americas' Radar program called into question

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise