Watch This: Bulking up for better sound (Sony)

'Hi-res audio' to see push in cinemas and on specialty TV

Sony wants audiophiles to believe in its “hi-res audio” – a cluster of products marketed at the higher end of personal and home audio). In Canada, the electronics brand will run this “Sound. Evolved” spot in cinemas, on specialty music TV channels such as Much, MusiquePlus and MTV and online alongside a blogger/influencer push.

Sony’s in-house team partnered with DDB Canada and UM Canada on this execution.

Advertising Articles

Rethink Breast Cancer launches custom product line

Give-A-Care products designed for young women with breast cancer

ICA reveals new Sid Lee-designed brand identity

Work includes a new word mark and a "lockup" that attaches to all events

Former One Method designer stars in new Axe ad

The ad is part of Axe's "Self Maker" video series

The inevitable winner in the emotional vs. rational ad debate

Why sticking to the facts is not enough when lies are everywhere

John St. wins Home Hardware

The Toronto agency beats out five shortlisted shops in six-month review

MES 2016 maps out the customer journey for marketers

Experts from social, newspapers, direct mail and TV discuss integrated planning

Carlaw Communications scores a gaming client

Throwback Entertainment selects Toronto firm for media and influencer management

Trans-Canada Trail rebrands seeks to connect Canadians

Five-week digital campaign looks to build brand awareness of the 25-year-old trail