Cundari1

Watch This: In Her Shoes (CIBC)

Cundari's latest for the Run For The Cure

This evocative work for CIBC‘s Run For The Cure popped up yesterday with this note from Andrew Simon, chief creative officer at Cundari.

“Knowing that most people support a cause when they feel personally connected, the focal piece of our campaign is a film that’s based on a true story. Through her eyes, we experience the full arc of her story from diagnosis through to cancer treatment.”

The spot is based on the real-life experiences of Anne Wood, who gives a behind-the-scenes chat in this online videol

Agency: Cundari
Art director: Jason Lee
Writer: Francesco Grandi
GCDs: Cory Eisentraut, Mike Sipley
Chief creative officer: Andrew Simon
Producer: Alina Prussky
Director: Michael Lawrence
DOP: Kiel Milligan
Production company: Sons and Daughters
Editorial: Married to Giants
Sound: Apollo Music
Colour: Tricia Hagoriles/Alter Ego

Advertising Articles

Marketers to C2-MTL: Treat consumer data with care

Aimia and Aldo CMOs on the importance of using data to deliver better customer service

Cossette and OMD named SickKids Foundation AORs

Agencies will shape a new vision for a big name in the competitive fundraising space

Thibaut Laporte joins Kaiser Lachance Communications

Senior coordinator to oversee public relations campaigns in Quebec

Jack Black skincare selects first Canadian AOR

1Milk2Sugars will share duties between its Montreal and Toronto offices

CAMH sheds light on mental illness with overnight event

Darkness to Light challenge from DentsuBos in Toronto aims to combat mental illness

Rabba Fine Foods hires first PR and marketing agencies

Future PR and marketing efforts will focus on the retailer's ties to the community

CBC stacks fall and winter lineups with British, Aussie fare

Broadcaster to showcase distinctive content viewers won't see on private networks

Pilot announces new creative director position

Sarah Lazarovic joins the Toronto agency