What can’t Sidney Crosby do?
He won Olympic Gold with Team Canada in 2010 and lead the Pittsburgh Penguins to Stanley Cup glory in 2009, but ask him to man a Tim Hortons drive-thru and he cracks (up) under pressure.
Watch as Sid the Kid and fellow NHL-er Nathan MacKinnon serve morning coffee to customers in Dartmouth, Nova Scotia in these spots from J. Walter Thompson.
Chief Marketing Officer: Peter Nowlan
Senior Manager, Marketing Communications: Karen Paradine
Forbes Sports Marketing: Robert Forbes
Agency: J. Walter Thompson Canada
Chief Creative & Integration Officer: Brent Choi
SVP Executive Creative Director: Ryan Spelliscy
VP, Creative Director: Matt Syberg-Olsen
Art Director: Troy Geoghegan
Copywriter: Kyla Galloway
EVP, Managing Director: Darrell Hurst
Account Director: Renee Ray
Account Supervisor: Tanya Grenville
Senior Broadcast Producer: Pam Portsmouth
Creative Specialist, Marketing Communications: Yvonne Leung
Director: Jordan Brady
Executive Producer: William Cranor
Editor: Geoff Ashenhurst, Married to Giants
Post Production: Alter Ego