Watch This: Sidney Crosby works the Tim Hortons drive-thru

Pro hockey players elicit laughs in new ad

What can’t Sidney Crosby do?

He won Olympic Gold with Team Canada in 2010 and lead the Pittsburgh Penguins to Stanley Cup glory in 2009, but ask him to man a Tim Hortons drive-thru and he cracks (up) under pressure.

Watch as Sid the Kid and fellow NHL-er Nathan MacKinnon serve morning coffee to customers in Dartmouth, Nova Scotia in these spots from J. Walter Thompson.


Chief Marketing Officer: Peter Nowlan
Senior Manager, Marketing Communications: Karen Paradine
Forbes Sports Marketing: Robert Forbes
Agency: J. Walter Thompson Canada
Chief Creative & Integration Officer: Brent Choi
SVP Executive Creative Director: Ryan Spelliscy
VP, Creative Director: Matt Syberg-Olsen
Art Director: Troy Geoghegan
Copywriter: Kyla Galloway
EVP, Managing Director: Darrell Hurst
Account Director: Renee Ray
Account Supervisor: Tanya Grenville
Senior Broadcast Producer: Pam Portsmouth
Creative Specialist, Marketing Communications: Yvonne Leung
Director: Jordan Brady
Executive Producer: William Cranor
Editor: Geoff Ashenhurst, Married to Giants
Music: Pirate
Post Production: Alter Ego

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