Watch This: Sport Chek’s Blue Jays’ Father’s Day Surprise

Sport Chek's latest video is a total tear-jerker

Pull out the tissues. Sport Chek‘s latest video is a tear-jerker. The retailer’s Father’s Day video, part of its sponsorship of the Toronto Blue Jays, is an emotion-driven look at how fathers can inspire their sons. And while we may be accustomed to shedding tears for moms, this effort from Notch Video and North Strategic proves the father-son relationship can pull just as many heartstrings.

Advertising Articles

Is your team equipped for change?

Change is an ongoing process that requires an open-mind and open communication

Abercrombie & Fitch ditches ‘sexualized’ marketing

Retailer tries to distance itself from controversial images started by former CEO

Your customers are mobile. Shouldn’t you be, too?

Mobile is the new normal. Businesses need to go mobile to stay relevant

Marketing Awards 2015: Film, Radio and Press shortlists

First group of shortlisted entries have been revealed in the lead-up to the 2015 gala

Ads You Must See: April 24, 2015

The German Stuttering Association has loading problems. March for the Homeless takes a trip to the hospital

DDB Canada boosts leadership in Toronto and Vancouver

Patty Jones, Michelle Kitchen and Melanie Johnston promoted

On the Move: New hires at Weber Shandwick, GMR, CBC

A weekly recap of who's headed where in Canadian marketing and communications

Career Boosters: The future of social media

Three industry execs on the future of social and how to stay relevant in the field