Call it a toast to what could have been – TBWA\Toronto‘s final campaign for WestJet has hit the market as the agency readies to see the account leave at the beginning of December.
The campaign focuses on business travelers and launched with the 30-second spot above (called “Let’s Do Business”) airing on television in the Southern Ontario, Montreal and New York markets (its “eastern triangle” of business travelers). It’s set to be followed by three more 15-second spots in the near future that, like the launch spot, continue the brand’s long-running “Owners care” positioning.
The media buy also includes rich and standard online media units.
TBWA\Toronto announced its split with the client earlier this month after winning the work last summer.
“We could not finally align on our mutual ambitions for the brand’s future growth and so we have agreed to part ways,” said agency president Jay Bertram in a statement.