Watch This: TBWA’s farewell to WestJet

Call it a toast to what could have been – TBWA\Toronto‘s final campaign for WestJet has hit the market as the agency readies to see the account leave at the beginning of December. The campaign focuses on business travelers and launched with the 30-second spot above (called “Let’s Do Business”) airing on television in the […]

Call it a toast to what could have been – TBWA\Toronto‘s final campaign for WestJet has hit the market as the agency readies to see the account leave at the beginning of December.

The campaign focuses on business travelers and launched with the 30-second spot above (called “Let’s Do Business”) airing on television in the Southern Ontario, Montreal and New York markets (its “eastern triangle” of business travelers). It’s set to be followed by three more 15-second spots in the near future that, like the launch spot, continue the brand’s long-running “Owners care” positioning.

The media buy also includes rich and standard online media units.

TBWA\Toronto announced its split with the client earlier this month after winning the work last summer.

“We could not finally align on our mutual ambitions for the brand’s future growth and so we have agreed to part ways,” said agency president Jay Bertram in a statement.

Related
TBWA and WestJet part company
WestJet announces TBWA as agency of record

Advertising Articles

Has Scot Keith quit advertising to chase his NHL dreams?

123w president hits the ice with the Vancouver Canucks

Lothar Boensch returns to Blast Radius Vancouver

Ad exec appointed managing director to oversee operations, help drive new business

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand

Do you have what it takes to win Marketing Award gold?

Last year's big winners set the bar high. Think your work is up to the challenge?

Ontario’s Ministry of Health leads Canada on Warc 100

Proximity, Lowe Roche, UM ranked highest in Canada on agency top 50 lists

EOne launches Canada’s first Instagram video campaign

Promotion for 'Insurgent' will feature exclusive content targeting teens

On The Move: Big news for Cossette

A weekly recap of who's headed where in Canadian marketing and communications

Match Marketing Group acquires Magnet Engagement Group

Engagement marketing firm's clients include RBC and Unilever

Renewed focus on Quebec begs the same old questions (Column)

Need an agency in Quebec? Eric Blais says it's more about relationships than geography