Burger1

Watch This: The Proud Whopper (Burger King)

A little different on the outside but the same inside. Get it?

Burger King celebrated Pride in San Francisco last weekend by offering a special “Proud Whopper” to customers at one location that was in the middle of the city’s huge Pride parade.

The Whopper had special rainbow packaging, but other than that, it was just like every other Whopper. A little different on the outside but the same inside. Get it?

Nice message delivered in this nice video just published Wednesday afternoon.

Advertising Articles

Hey marketers, stop messing with your brand (Column)

Radical change is medicine that is often worse than the disease: Bruce Philp

Simplicity at the heart of McDonald’s revival plan

Fast food chain also adding choice to the menu to avoid growing stale

Grey Canada bolsters senior staff in Toronto and Vancouver

Marc Cattapan and Lisa Chen-Weng join the WPP-owned agency

Focus on the front end and win with ethnic consumers (Column)

How to build more than just a transaction with the ethnic consumer

Marketing Awards 2015 : the complete shortlist

Winners to be announced in Toronto June 4

Jake Norman and Alison Leung join Facebook

Industry execs join the social network's senior sales team in Toronto

Penguin launches ‘hotline’ for Mother’s Day shoppers

Publisher-agnostic program makes suggestions based on stated preferences

On the Move: New hires at BBC, Notch, Narrative and Havas

A weekly recap of who's headed where in Canadian marketing and communications