Weekend Essentials

Here’s what we learned this week… Canadians love Poo-Pourri At least, they love the ad. After the homegrown product exploded south of the border, its first big marketing effort (which we loved) ranked as the most-watched ad on YouTube in Canada last month. This ad could have gone in any number of directions (given that […]

Here’s what we learned this week…

Canadians love Poo-Pourri

At least, they love the ad. After the homegrown product exploded south of the border, its first big marketing effort (which we loved) ranked as the most-watched ad on YouTube in Canada last month. This ad could have gone in any number of directions (given that the company makes SKUs called Poo-tonium and Crap Shooter, you can see how corny this could have gotten). Instead, they nailed it with a ‘sugar and spice with an edge’ vibe. Read More

Tims can’t win

One of our commenters, Jason, nailed it: “The golden paradox: Every[one] seems to dislike Tim’s ads. You do something different, and people say it’s not a Tim’s ad.” With a drastically different tone in its latest TV spot, Tim Hortons has certainly opened the criticism floodgates. What do you think of its latest work from JWT? Read More

Social Media is warping the purchase funnel

…or at least jumping down its throat to grab consumers faster. Cameron Wykes from KBS+ shows there are new tools available that redefine who is “shopping.” They don’t have to be in a store or even on a mobile site. Read More

Our industry is full of smart female entrepreneurs

Scanning the Profit/Chatelaine W100 list, there are no fewer than 14 owners, founders, presidents and visionaries running all kinds of businesses under marketing’s broad umbrella. Read More

Advertising Articles

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative

Cadbury brings joy back to the holidays

How the brand drives local relevance and trying to stay top of mind this December

Welcome to the sharing economy of advertising (column)

KBS Canada head Nick Dean reflects on agency talent and what's ahead for 2017

Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name

The List: Leo Burnett breaks down borders

The agency expanded its assignments, leadership and influence beyond Toronto

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

DDB hires first North American CCO

Ari Weiss to lead 17 creative teams from across the continent

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

Confirming speculation, Blammo and Extreme merge

Renamed as Arrivals + Departures, independents make a cultural match