Weekend Essentials

Here’s what we learned this week… Canadians love Poo-Pourri At least, they love the ad. After the homegrown product exploded south of the border, its first big marketing effort (which we loved) ranked as the most-watched ad on YouTube in Canada last month. This ad could have gone in any number of directions (given that […]

Here’s what we learned this week…

Canadians love Poo-Pourri

At least, they love the ad. After the homegrown product exploded south of the border, its first big marketing effort (which we loved) ranked as the most-watched ad on YouTube in Canada last month. This ad could have gone in any number of directions (given that the company makes SKUs called Poo-tonium and Crap Shooter, you can see how corny this could have gotten). Instead, they nailed it with a ‘sugar and spice with an edge’ vibe. Read More

Tims can’t win

One of our commenters, Jason, nailed it: “The golden paradox: Every[one] seems to dislike Tim’s ads. You do something different, and people say it’s not a Tim’s ad.” With a drastically different tone in its latest TV spot, Tim Hortons has certainly opened the criticism floodgates. What do you think of its latest work from JWT? Read More

Social Media is warping the purchase funnel

…or at least jumping down its throat to grab consumers faster. Cameron Wykes from KBS+ shows there are new tools available that redefine who is “shopping.” They don’t have to be in a store or even on a mobile site. Read More

Our industry is full of smart female entrepreneurs

Scanning the Profit/Chatelaine W100 list, there are no fewer than 14 owners, founders, presidents and visionaries running all kinds of businesses under marketing’s broad umbrella. Read More

Advertising Articles

Cossette and McDonald’s throw a little shade on summer

How the quick service restaurant and its agency helped Canadians stay cool

ACTRA, advertisers sign new contract for new age

New deal changes how commercial actors are paid and acknowledges digital shift

Future Shop tweets with students about their own future

Live Twitter event extends the brand's 'Future Shopping' back-to-school campaign

The Zen of content marketing (Column)

How to embrace your inner Ps: publishing, producing and publicity

Kanetix calls for a pledge against distracted driving

Kids, food, talking and texting take focus off the road

Le Burger Week cooks up six-city burger battle

Contest aims to find the best burger and build buzz for restaurants

Canadians urged to speak up for credit unions

Campaign asks Canadians to write Ottawa in support of tax credit

FCB Montreal to launch Weight Watchers campaign

The weight-loss brand is moving away from American spokespeople with original Canadian creative