Weekend Essentials

Here’s what we learned this week… Canadians love Poo-Pourri At least, they love the ad. After the homegrown product exploded south of the border, its first big marketing effort (which we loved) ranked as the most-watched ad on YouTube in Canada last month. This ad could have gone in any number of directions (given that […]

Here’s what we learned this week…

Canadians love Poo-Pourri

At least, they love the ad. After the homegrown product exploded south of the border, its first big marketing effort (which we loved) ranked as the most-watched ad on YouTube in Canada last month. This ad could have gone in any number of directions (given that the company makes SKUs called Poo-tonium and Crap Shooter, you can see how corny this could have gotten). Instead, they nailed it with a ‘sugar and spice with an edge’ vibe. Read More

Tims can’t win

One of our commenters, Jason, nailed it: “The golden paradox: Every[one] seems to dislike Tim’s ads. You do something different, and people say it’s not a Tim’s ad.” With a drastically different tone in its latest TV spot, Tim Hortons has certainly opened the criticism floodgates. What do you think of its latest work from JWT? Read More

Social Media is warping the purchase funnel

…or at least jumping down its throat to grab consumers faster. Cameron Wykes from KBS+ shows there are new tools available that redefine who is “shopping.” They don’t have to be in a store or even on a mobile site. Read More

Our industry is full of smart female entrepreneurs

Scanning the Profit/Chatelaine W100 list, there are no fewer than 14 owners, founders, presidents and visionaries running all kinds of businesses under marketing’s broad umbrella. Read More

Advertising Articles

H+K unites Americas region

Mike Coates takes helm as president and CEO as Canadian, U.S. and Latin American operations unite

Canola growers gear up for Food Day Canada

Twitter party will showcase Canadian food and farmers

No gamble with content at SXSWV2V (Column)

Martin Waxman shares insights from memorable sessions at the upstart festival

Veritas bolsters G&I Lab with digital and social media talent

Jason Cowell and Jonathan Sy join agency’s “cerebral cortex”

Nissan and CFL keep high school football players in the game

New "Back in the Game" program will give funding and equipment across Canada

Montana’s meaty foray into video marketing

123W's meat-for-service spot marks a change for Cara brand

Nikon features photographers with online photo map

Nikon Canada and One Advertising's attempt to demystify big camera gear

PayPal Canada rolls out first Canadian brand campaign

Payment company also treats Torontonians to a java jolt