Weekend Essentials

Here’s what we learned this week… Canadians love Poo-Pourri At least, they love the ad. After the homegrown product exploded south of the border, its first big marketing effort (which we loved) ranked as the most-watched ad on YouTube in Canada last month. This ad could have gone in any number of directions (given that […]

Here’s what we learned this week…

Canadians love Poo-Pourri

At least, they love the ad. After the homegrown product exploded south of the border, its first big marketing effort (which we loved) ranked as the most-watched ad on YouTube in Canada last month. This ad could have gone in any number of directions (given that the company makes SKUs called Poo-tonium and Crap Shooter, you can see how corny this could have gotten). Instead, they nailed it with a ‘sugar and spice with an edge’ vibe. Read More

Tims can’t win

One of our commenters, Jason, nailed it: “The golden paradox: Every[one] seems to dislike Tim’s ads. You do something different, and people say it’s not a Tim’s ad.” With a drastically different tone in its latest TV spot, Tim Hortons has certainly opened the criticism floodgates. What do you think of its latest work from JWT? Read More

Social Media is warping the purchase funnel

…or at least jumping down its throat to grab consumers faster. Cameron Wykes from KBS+ shows there are new tools available that redefine who is “shopping.” They don’t have to be in a store or even on a mobile site. Read More

Our industry is full of smart female entrepreneurs

Scanning the Profit/Chatelaine W100 list, there are no fewer than 14 owners, founders, presidents and visionaries running all kinds of businesses under marketing’s broad umbrella. Read More

Advertising Articles

Twist Image rebrands as Mirum for WPP’s new digital network

Following its 2014 acquisition, Twist Image is joining a new digital agency network

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Hall of Legends 2015:
Syd Kessler

Trust and honour are everything to this generous mentor

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Hall of Legends 2015:
Andy Macaulay

Being the youngest kid in a political family helped found a remarkable career

Hall of Legends 2015:
Arlene Dickinson

An entrepreneur who's building her business around those who follow suit

Bud’s Red Lights bring Quebec puck makers to Nassau Coliseum

Anomaly crafts more stories of everyday fans getting big-league surprises

Travel Alberta uses Tumblr to inspire “winterlust”

Sponsored posts and targeted online ads tell travelers "Remember to breathe"

Jeff Dack joins Lowe Roche as chief strategy officer

The exec will be tasked with continuing the growth of strategy at the agency