Weekend Essentials – April 4, 2014

Here’s what we learned this week. Are we finally figuring out social media success? The chorus of “do better” has been getting louder in social media circles recently. What started as a handful of dissidents unsatisfied with using “likes” as the ultimate sign of success has grown loud enough to reach the c-suite. Jeff Jordan, […]

Here’s what we learned this week.

Are we finally figuring out social media success?
The chorus of “do better” has been getting louder in social media circles recently. What started as a handful of dissidents unsatisfied with using “likes” as the ultimate sign of success has grown loud enough to reach the c-suite. Jeff Jordan, addressing attendees at the Adobe Summit last week, said CMOs now are finally asking for better metrics. His advice for social specialists suddenly on notice? Learn to speak the language of the CMO.
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“Viral specialists” can be a good thing
When people started photographing and sharing Rethink’s latest work for No Ford Nation (a group trying to get Rob Ford out of Toronto’s mayor’s office), the agency was described in some media reports as “viral marketing experts.” That term can be looked on with derision by an industry often asked by the unwitting to “make us a viral video.” But in this case it fits in the best possible way. Look at their last few public forays: Molson’s Beer Fridge; the kinda-gay Olympics; now road signs and animated videos mocking Rob Ford. It’s all strong work that benefits their clients and is also highly shareable.
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What’s wrong with Debbie Travis as a sex symbol?
Every once in a while, an article get lodged in our readers’ minds. In February, we looked at an ad that showed lifestyle guru Debbie Travis playing the Mrs. Robinson role in a Graduate-style spot for Telus. Comments are still trickling in to express outrage. The ones we’re able to publish tend us use words like “tasteless,” “offensive” and “creepy.” Some question whether the ad should be shown when children may still be awake (although others are telling the “old fogies” to mix “a little vino with your Geritol and get a life”). What do you think? Is the spot in poor taste?
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Advertising Articles

The PR Department names Debora Marques partner

PR vet has helped oversee successful initiatives for the Maille mustard brand

Klick puts a different spin on the ALS Ice Bucket Challenge

Employees will be dumped with a substance of their choosing for #WhatsInYourBucket

Philly transforms the everyday in new campaign

Effort from Leo Burnett is the brand's first under the new Kraft Heinz Co. banner

DECK picks up two clients and undergoes a rebrand

Toronto agency updates its look to better align with its list of high-end clients

Suicide Squad thanks Toronto with pop-up fan experience

City-exclusive marketing activation included an appearance by two of the movie's stars

38% of Canadians are aware of online AdChoices program

Awareness level 'respectable' given program's newness says DAAC study

Alain Tadros leaves Publicis for Metro

President of the Montreal office heads client side for the first time in his career

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom