Weekend Essentials – April 4, 2014

Here’s what we learned this week. Are we finally figuring out social media success? The chorus of “do better” has been getting louder in social media circles recently. What started as a handful of dissidents unsatisfied with using “likes” as the ultimate sign of success has grown loud enough to reach the c-suite. Jeff Jordan, […]

Here’s what we learned this week.

Are we finally figuring out social media success?
The chorus of “do better” has been getting louder in social media circles recently. What started as a handful of dissidents unsatisfied with using “likes” as the ultimate sign of success has grown loud enough to reach the c-suite. Jeff Jordan, addressing attendees at the Adobe Summit last week, said CMOs now are finally asking for better metrics. His advice for social specialists suddenly on notice? Learn to speak the language of the CMO.
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“Viral specialists” can be a good thing
When people started photographing and sharing Rethink’s latest work for No Ford Nation (a group trying to get Rob Ford out of Toronto’s mayor’s office), the agency was described in some media reports as “viral marketing experts.” That term can be looked on with derision by an industry often asked by the unwitting to “make us a viral video.” But in this case it fits in the best possible way. Look at their last few public forays: Molson’s Beer Fridge; the kinda-gay Olympics; now road signs and animated videos mocking Rob Ford. It’s all strong work that benefits their clients and is also highly shareable.
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What’s wrong with Debbie Travis as a sex symbol?
Every once in a while, an article get lodged in our readers’ minds. In February, we looked at an ad that showed lifestyle guru Debbie Travis playing the Mrs. Robinson role in a Graduate-style spot for Telus. Comments are still trickling in to express outrage. The ones we’re able to publish tend us use words like “tasteless,” “offensive” and “creepy.” Some question whether the ad should be shown when children may still be awake (although others are telling the “old fogies” to mix “a little vino with your Geritol and get a life”). What do you think? Is the spot in poor taste?
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Advertising Articles

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Sunbeam partners with Canadian Cancer Society

“Supports With Warmth” campaign supports charity’s Wheels of Hope program

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

Argyle Communications opens Ottawa practice

Veteran political advisor Chris Hilton will lead the team

Who is the real ROI expert? (Column)

What you should consider when looking for the real deal

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

Lululemon gets slammed for Dalai Lama partnership

Relationship with Tibetan leader puts retailer in PR storm

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season