Weekend Essentials – Feb. 7, 2014

Here’s what we learned this week… Some brands still don’t understand that social isn’t about sales According to Cloud AdAgent’s Peter Coish, treating social media like another one-way broadcast channel is just asking for trouble. In the marketing arms race, you have to understand your arsenal, and blasting a sales message on Facebook will always […]

Here’s what we learned this week…

Some brands still don’t understand that social isn’t about sales

According to Cloud AdAgent’s Peter Coish, treating social media like another one-way broadcast channel is just asking for trouble. In the marketing arms race, you have to understand your arsenal, and blasting a sales message on Facebook will always lead to a misfire.
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Bud’s red lights have wings

Budweiser is really pushing hard with its Red Lights program (developed by Anomaly), taking them from the home to the arena and now to the skies. It’s been nice to see people talking in more positive tones lately about Canadian beer advertising. Between Bud, Molson, Kokonee and a handful of others, the cynicism that dominated the last 10 years-worth of ads seems to be turning into appreciative applause.
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In the age of celebrity endorsement, don’t overlook the artist

Granted, there’s some overlap between Hollywood’s A-list and pure-play “artists,” but marketing history is rife with collaborations with the Warhols, Murakamis and Harings of the world. Mark Tungate explains that luxury brands – which often try to be a part of capital-c Culture – can especially benefit from such partnerships.
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Time to put CMOs at the fore

Marketing has always been lucky to get top-tier talent on its advisory boards. In keeping with our renewed focus on brand marketers, we’ve skewed our new board a bit and stacked it with the country’s top CMOs. Take a peek at who’s at the table.
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Advertising Articles

Google Maps may soon direct you to… more ads

Promoted pins will highlight deals and offers along the user's route

Grindr CEO: The seductive trap all apps must avoid

Joel Simkhai on how his brand is all about the size... of his user base

Factry launches to educate Quebec-based creatives

Sid Lee, A2C and others support interdisciplinary school opening this fall

Captain Morgan’s cottage hack

New campaign inspires Canadians to seize the summer in their own way

Pepper retail robot courts developers in North America

A campaign for SoftBank's friendly bot may be its gateway to North American stores

Sid Lee’s JF Bouchard gives an insider’s guide to C2 Montréal

The ad agency exec talks balancing his day job with an annual event

Dairy Farmers puts Canadians to bed

Nearly half of Canadians say lack of sleep affects productivity at work

Ads You Must See: The sexy and the sexist

It's not Audi's strongest ad, but it's miles better than ZonaJob's dreck

On The Move: New hires at National, Narrative, Cue

A weekly update of who's headed where in Canadian marketing and communications