Weekend Essentials – Feb. 7, 2014

Here’s what we learned this week… Some brands still don’t understand that social isn’t about sales According to Cloud AdAgent’s Peter Coish, treating social media like another one-way broadcast channel is just asking for trouble. In the marketing arms race, you have to understand your arsenal, and blasting a sales message on Facebook will always […]

Here’s what we learned this week…

Some brands still don’t understand that social isn’t about sales

According to Cloud AdAgent’s Peter Coish, treating social media like another one-way broadcast channel is just asking for trouble. In the marketing arms race, you have to understand your arsenal, and blasting a sales message on Facebook will always lead to a misfire.
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Bud’s red lights have wings

Budweiser is really pushing hard with its Red Lights program (developed by Anomaly), taking them from the home to the arena and now to the skies. It’s been nice to see people talking in more positive tones lately about Canadian beer advertising. Between Bud, Molson, Kokonee and a handful of others, the cynicism that dominated the last 10 years-worth of ads seems to be turning into appreciative applause.
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In the age of celebrity endorsement, don’t overlook the artist

Granted, there’s some overlap between Hollywood’s A-list and pure-play “artists,” but marketing history is rife with collaborations with the Warhols, Murakamis and Harings of the world. Mark Tungate explains that luxury brands – which often try to be a part of capital-c Culture – can especially benefit from such partnerships.
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Time to put CMOs at the fore

Marketing has always been lucky to get top-tier talent on its advisory boards. In keeping with our renewed focus on brand marketers, we’ve skewed our new board a bit and stacked it with the country’s top CMOs. Take a peek at who’s at the table.
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Advertising Articles

What separates growing vs. shrinking websites (Study)

Adobe research includes data on 45 billion visits to Canadian sites

Watch This: Plastic Mobile gets execs to go phone-free for a day

RBC, Tim Hortons and other senior leaders get reminded of life in the 1990s

Turkish Airlines keeps Canadian marketing aloft following attacks

Carrier steps up sponsorship, advertising despite terrorist activity in Istanbul

IAB report shows most people shifting to mobile commerce

Research suggests mobile ads and social media play a big role in driving purchases

Judy John and Andrew Bruce on their new North American focus

Latest changes are part of Publicis Groupe's continuing global restructuring

Watch This: WestJet salutes the Boeing airplane

New spot answers the question: where would we be without the Boeing?

Coca-Cola brings mid-calorie drink to Canada

Naturally sweetened 'Life' brand launches with extensive campaign

Marie Callender’s aims to free moms of mealtime guilt

ConAgra-owned frozen entrée brand launches campaign with real moms

Ace Bakery rises up with first campaign

'Discover Great Bread' is based on consumer truths about bread