Weekend Essentials – SXSW Edition

Here’s what Marketing reporter Russ Martin learned this week at SXSW 6 ways retailers can use social data Many retailers are just starting to take advantage of social media to listen to customers and better understand them. Accenture Technology Labs presented a new paper based on the company’s research, and Martin got some tips on […]

Here’s what Marketing reporter Russ Martin learned this week at SXSW

6 ways retailers can use social data

Many retailers are just starting to take advantage of social media to listen to customers and better understand them. Accenture Technology Labs presented a new paper based on the company’s research, and Martin got some tips on creating a better retail experience.
[Read More]

What social data can’t tell you

According to Alexandra Samuel, vice-president of social media at the Vancouver-based Vision Critical, for all the insights social media data offers, there’s still plenty it can’t tell you. And if marketers fail to set social data in context, it can actually send them in the wrong direction.
[Read More]

The mean girl’s guide to social marketing

For brands on social media, revisiting all the social codes of high school can help make you the most popular girl in school, ummm…. on Twitter. That was the idea behind the session “You Never Graduated: Social Media As High School.” Ahead of the talk, Martin chatted with Huge community manager Andrew Cunningham and co-presenter Mea Cole Tefka, a freelance content producer, about the pair’s high school/social media comparison and get some tips on not getting picked last in Facebook class.
[Read More]

The marketer’s guide to Reddit

Most of the marketing on Reddit sucks. It’s spammy or sleazy or plain embarrassing. That’s why Rohit Thawani, director of digital strategy at TBWA\Chiat\Day, and Garrett Tillman, senior social media manager at Trulia, held a session called, “Reddit: You’re doing it Wrong.”
[Read More]

The secrets of cult brands

Some brands have legions of loyal fans who are more than just customers. From daily Starbucks drinkers to hockey fans who worship at the alter of the NHL, these “cult” brands empower their customer bases as advocates. Martin caught up with Cult CEO Chris Kneeland to learn about his six-point approach to cult marketing and the brands that do it best.
[Read More]

Advertising Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

KD looks to the older end of millennial market

'Cheese the Moment' matures the message but keeps it playful

Ads You Must See: The other kind of football

Two bold, captivating spots celebrate soccer culture

Jessica Schnurr joins 180LA

The 30 Under 30 alumnus moves to the U.S. next to another Canadian expat

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Agency of the Year 2015: Leo Burnett

A new business approach, a bold new philosophy and an Emmy cap a great year

Tech Player of the Year 2015: Shopify

This industry-changing, billion-dollar unicorn is moving at full gallop

Quaker stays focused on family in new national effort

'Don't Question Yourself' honours parents' decisions and staying the course