Weekend Essentials – SXSW Edition

Here’s what Marketing reporter Russ Martin learned this week at SXSW 6 ways retailers can use social data Many retailers are just starting to take advantage of social media to listen to customers and better understand them. Accenture Technology Labs presented a new paper based on the company’s research, and Martin got some tips on […]

Here’s what Marketing reporter Russ Martin learned this week at SXSW

6 ways retailers can use social data

Many retailers are just starting to take advantage of social media to listen to customers and better understand them. Accenture Technology Labs presented a new paper based on the company’s research, and Martin got some tips on creating a better retail experience.
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What social data can’t tell you

According to Alexandra Samuel, vice-president of social media at the Vancouver-based Vision Critical, for all the insights social media data offers, there’s still plenty it can’t tell you. And if marketers fail to set social data in context, it can actually send them in the wrong direction.
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The mean girl’s guide to social marketing

For brands on social media, revisiting all the social codes of high school can help make you the most popular girl in school, ummm…. on Twitter. That was the idea behind the session “You Never Graduated: Social Media As High School.” Ahead of the talk, Martin chatted with Huge community manager Andrew Cunningham and co-presenter Mea Cole Tefka, a freelance content producer, about the pair’s high school/social media comparison and get some tips on not getting picked last in Facebook class.
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The marketer’s guide to Reddit

Most of the marketing on Reddit sucks. It’s spammy or sleazy or plain embarrassing. That’s why Rohit Thawani, director of digital strategy at TBWA\Chiat\Day, and Garrett Tillman, senior social media manager at Trulia, held a session called, “Reddit: You’re doing it Wrong.”
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The secrets of cult brands

Some brands have legions of loyal fans who are more than just customers. From daily Starbucks drinkers to hockey fans who worship at the alter of the NHL, these “cult” brands empower their customer bases as advocates. Martin caught up with Cult CEO Chris Kneeland to learn about his six-point approach to cult marketing and the brands that do it best.
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Advertising Articles

Metro launches “Taste Summer” campaign

Experiential elements highlight local Ontario food

Contiki partners with The Buried Life on branded content

Video series documents young people’s dream vacations

TD says thanks in a big way

Cash and gifts kick customer appreciation days up a notch

Chris Jordan’s sudden departure from Y&R

Five execs named as new senior leadership team for Canada

Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused

MDC releases Q2 results, on track for record revenue highs

CEO Miles Nadal says company is in prime position for continued growth

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night