Weekend Essentials – SXSW Edition

Here’s what Marketing reporter Russ Martin learned this week at SXSW 6 ways retailers can use social data Many retailers are just starting to take advantage of social media to listen to customers and better understand them. Accenture Technology Labs presented a new paper based on the company’s research, and Martin got some tips on […]

Here’s what Marketing reporter Russ Martin learned this week at SXSW

6 ways retailers can use social data

Many retailers are just starting to take advantage of social media to listen to customers and better understand them. Accenture Technology Labs presented a new paper based on the company’s research, and Martin got some tips on creating a better retail experience.
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What social data can’t tell you

According to Alexandra Samuel, vice-president of social media at the Vancouver-based Vision Critical, for all the insights social media data offers, there’s still plenty it can’t tell you. And if marketers fail to set social data in context, it can actually send them in the wrong direction.
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The mean girl’s guide to social marketing

For brands on social media, revisiting all the social codes of high school can help make you the most popular girl in school, ummm…. on Twitter. That was the idea behind the session “You Never Graduated: Social Media As High School.” Ahead of the talk, Martin chatted with Huge community manager Andrew Cunningham and co-presenter Mea Cole Tefka, a freelance content producer, about the pair’s high school/social media comparison and get some tips on not getting picked last in Facebook class.
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The marketer’s guide to Reddit

Most of the marketing on Reddit sucks. It’s spammy or sleazy or plain embarrassing. That’s why Rohit Thawani, director of digital strategy at TBWA\Chiat\Day, and Garrett Tillman, senior social media manager at Trulia, held a session called, “Reddit: You’re doing it Wrong.”
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The secrets of cult brands

Some brands have legions of loyal fans who are more than just customers. From daily Starbucks drinkers to hockey fans who worship at the alter of the NHL, these “cult” brands empower their customer bases as advocates. Martin caught up with Cult CEO Chris Kneeland to learn about his six-point approach to cult marketing and the brands that do it best.
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Cossette sale could bring new international player to Canada

Chinese firm BlueFocus is eager to expand in North America

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Celebrating innovative Canadian charity marketing

Shortlisted entries in the charity and not-for-profit category of the 2014 MIAs

Alain Tadros elected to lead AAPQ board of directors

The Quebec-based industry association elects new board for 2014-15

Amnesty International takes Canadians for a trip

Campaign microsite takes a closer look at the human rights crisis in Mexico

Agency Wars V: Sonya Furdyk vs. Sabrina Hashmi

The industry's annual fundraiser is back

Marketing Hall of Legends reveals finalists for Marketer on the Rise award

Award identifies and celebrates the marketing leaders of tomorrow