Weekend Essentials – SXSW Edition

Here’s what Marketing reporter Russ Martin learned this week at SXSW 6 ways retailers can use social data Many retailers are just starting to take advantage of social media to listen to customers and better understand them. Accenture Technology Labs presented a new paper based on the company’s research, and Martin got some tips on […]

Here’s what Marketing reporter Russ Martin learned this week at SXSW

6 ways retailers can use social data

Many retailers are just starting to take advantage of social media to listen to customers and better understand them. Accenture Technology Labs presented a new paper based on the company’s research, and Martin got some tips on creating a better retail experience.
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What social data can’t tell you

According to Alexandra Samuel, vice-president of social media at the Vancouver-based Vision Critical, for all the insights social media data offers, there’s still plenty it can’t tell you. And if marketers fail to set social data in context, it can actually send them in the wrong direction.
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The mean girl’s guide to social marketing

For brands on social media, revisiting all the social codes of high school can help make you the most popular girl in school, ummm…. on Twitter. That was the idea behind the session “You Never Graduated: Social Media As High School.” Ahead of the talk, Martin chatted with Huge community manager Andrew Cunningham and co-presenter Mea Cole Tefka, a freelance content producer, about the pair’s high school/social media comparison and get some tips on not getting picked last in Facebook class.
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The marketer’s guide to Reddit

Most of the marketing on Reddit sucks. It’s spammy or sleazy or plain embarrassing. That’s why Rohit Thawani, director of digital strategy at TBWA\Chiat\Day, and Garrett Tillman, senior social media manager at Trulia, held a session called, “Reddit: You’re doing it Wrong.”
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The secrets of cult brands

Some brands have legions of loyal fans who are more than just customers. From daily Starbucks drinkers to hockey fans who worship at the alter of the NHL, these “cult” brands empower their customer bases as advocates. Martin caught up with Cult CEO Chris Kneeland to learn about his six-point approach to cult marketing and the brands that do it best.
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Advertising Articles

Taxi announces new national management team

New senior promotions finalize new leadership structure after Telus loss

H&R Block focuses on expertise in new campaign

The brand replaces its long-running "Tax Pain" platform with new creative

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency

Tennis Canada serves up a new brand and national campaign

Multi-media campaign from Revolution urges Canadians to "Live the Moment"

Has Scot Keith quit advertising to chase his NHL dreams?

123w president hits the ice with the Vancouver Canucks

Lothar Boensch returns to Blast Radius Vancouver

Ad exec appointed managing director to oversee operations, help drive new business

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand

Do you have what it takes to win Marketing Award gold?

Last year's big winners set the bar high. Think your work is up to the challenge?

Ontario’s Ministry of Health leads Canada on Warc 100

Proximity, Lowe Roche, UM ranked highest in Canada on agency top 50 lists