Weisbrod arrives at SapientNitro

Scott Weisbrod has gone home, back to his core passion of customer experience strategy by stepping into the role of director of digital strategy at integrated marketing firm SapientNitro in Toronto. Weisbrod, who left the vice-president of strategy role at Blast Radius, started at SapientNitro Monday and now leads the agency’s digital customer experience practice. He […]

Scott Weisbrod has gone home, back to his core passion of customer experience strategy by stepping into the role of director of digital strategy at integrated marketing firm SapientNitro in Toronto.

Weisbrod, who left the vice-president of strategy role at Blast Radius, started at SapientNitro Monday and now leads the agency’s digital customer experience practice. He told Marketing that the crux of his new job involves “better integrating digital in the customer life cycle” to help brands attract new customers and better serve existing ones.

“Ultimately, the intent is to go deep, really get into the business of the brands we work with and identify opportunities for innovation and improvement in the customer experience across every channel,” Weisbrod said.

His primary client focus will be Harley-Davidson, but he added that the Toronto office also handles Jeep, Chrysler, Loblaws and Hyatt, among other brands.

Commenting on why he decided to move to SapientNitro, Weisbrod said he loves working with service-oriented brands and those that “depend on digital to sell directly to customers and provide customer service and support.” He also wanted to remain in Toronto and felt that SapientNitro “is working at a level [that is] heads above the rest of the best.”

Weisbrod had been with Blast Radius for roughly two years. Prior to that, he did stints at Critical Mass, Draftfcb and Modem Media.

Advertising Articles

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative

Cadbury brings joy back to the holidays

How the brand drives local relevance and trying to stay top of mind this December

Welcome to the sharing economy of advertising (column)

KBS Canada head Nick Dean reflects on agency talent and what's ahead for 2017

Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name

The List: Leo Burnett breaks down borders

The agency expanded its assignments, leadership and influence beyond Toronto

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

DDB hires first North American CCO

Ari Weiss to lead 17 creative teams from across the continent

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

Confirming speculation, Blammo and Extreme merge

Renamed as Arrivals + Departures, independents make a cultural match