Weisbrod arrives at SapientNitro

Scott Weisbrod has gone home, back to his core passion of customer experience strategy by stepping into the role of director of digital strategy at integrated marketing firm SapientNitro in Toronto. Weisbrod, who left the vice-president of strategy role at Blast Radius, started at SapientNitro Monday and now leads the agency’s digital customer experience practice. He […]

Scott Weisbrod has gone home, back to his core passion of customer experience strategy by stepping into the role of director of digital strategy at integrated marketing firm SapientNitro in Toronto.

Weisbrod, who left the vice-president of strategy role at Blast Radius, started at SapientNitro Monday and now leads the agency’s digital customer experience practice. He told Marketing that the crux of his new job involves “better integrating digital in the customer life cycle” to help brands attract new customers and better serve existing ones.

“Ultimately, the intent is to go deep, really get into the business of the brands we work with and identify opportunities for innovation and improvement in the customer experience across every channel,” Weisbrod said.

His primary client focus will be Harley-Davidson, but he added that the Toronto office also handles Jeep, Chrysler, Loblaws and Hyatt, among other brands.

Commenting on why he decided to move to SapientNitro, Weisbrod said he loves working with service-oriented brands and those that “depend on digital to sell directly to customers and provide customer service and support.” He also wanted to remain in Toronto and felt that SapientNitro “is working at a level [that is] heads above the rest of the best.”

Weisbrod had been with Blast Radius for roughly two years. Prior to that, he did stints at Critical Mass, Draftfcb and Modem Media.

Advertising Articles

FleishmanHillard stays up all night for pro bono work

Toronto office participates in CreateAthon for the second time in two years

OverCat Communications launches one-stop press hub

Users can download press materials 24/7

Praxis picks up three accounts

Toronto firms adds a hotel, an investment firm and a national association to its roster

Penguin Canada Twitter ‘hacked’ for book promo

Central character takes the publisher's social account hostage

Mosaic acquires Escalate

Move bolsters Mosaic's experiential capabilities

Reitmans’ plans for reinvention

New marketing and fashion focus aims to freshen up women's clothing brand

New John St. campaign takes it one second at a time

Agency partners with Bell Media for innovative radio campaign

Ontario promotes controversial sex-ed curriculum in new ad

'Show of Hands' launches in English and French as kids prepare for back to school