VIDEO: WestJet’s New York Moment (in Toronto)

To promote its flights to the Big Apple, WestJet partnered with Mosaic on an event and social media regimen at one of Toronto’s major transportation hubs: Union Station. Robert Palmer, public relations manager for the airline, walked Marketing through the program. Videography by Pam Lau

To promote its flights to the Big Apple, WestJet partnered with Mosaic on an event and social media regimen at one of Toronto’s major transportation hubs: Union Station.

Robert Palmer, public relations manager for the airline, walked Marketing through the program.

Videography by Pam Lau

Advertising Articles

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

Ads You Must See: April 17, 2015

MetLife helps parents prepare for the future. Hyundai writes love letters in the sand

It’s election season. Let the boring ads begin (Column)

Headspace's Eric Blais explains why mad men deserve a spot in the political ad game

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Spotify introduces playlist targeting

New service will enable advertisers to target listeners by mood, activity

Cundari launches non-profit funding tool

Agency gives a public platform to smaller charities lacking marketing funds

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Environics strengthens creative team with new hires

Julie Martinson and Ella Potyrala-Singleton join as associate creative directors.

OpenTable selects first Canadian AOR

Toronto-based StrategicAmpersand tasked with building brand's social presence