Xylitol hires Agora in shares-for-service partnership

Sweetener company to focus on investor relations marketing Xylitol Canada, which markets natural sweetener, has announced it will issue shares of its company to investor relations and marketing firm Agora International Enterprises in exchange for marketing services. Agora, now Xylitol’s awareness agency of record, specializes in online investor relations, conferences and branding services to North […]

Sweetener company to focus on investor relations marketing

Xylitol Canada, which markets natural sweetener, has announced it will issue shares of its company to investor relations and marketing firm Agora International Enterprises in exchange for marketing services.

Agora, now Xylitol’s awareness agency of record, specializes in online investor relations, conferences and branding services to North American small- and mid-cap public companies.

In the past, Xylitol’s branding and marketing campaigns have been consumer-related. This is its first investor relations-oriented marketing venture.

“As a growing publicly traded company, we felt the time was right to communicate our story more actively to investors throughout Canada,” says Andrew Reid, president and CEO of Xylitol Canada, in a release. “We are also pleased that the terms of the agreement align the interests of Xylitol Canada’s shareholders with those of [Agora] through their shares for service program.”

“Sales are growing exponentially,” says Matt Willer, vice-president of sales and marketing at Xylitol. “We thought it would be a good time to grow our investor relations base.”

Xylitol Canada will issue Agora a number of common shares worth a total value of $50,000 plus HST, payable in four installments beginning in March and every three months afterwards. The common shares will be issued at the end of each period. It will be determined by using its closing price on the TSX Venture Exchange on the first trading day following each period the advertising services were provided.

The one-year agreement allows Xylitol Canada the right to terminate the agreement at anytime after mid August.

Advertising Articles

Red Lion wins The Brain Project

Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative

Cadbury brings joy back to the holidays

How the brand drives local relevance and trying to stay top of mind this December

Welcome to the sharing economy of advertising (column)

KBS Canada head Nick Dean reflects on agency talent and what's ahead for 2017

Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name

The List: Leo Burnett breaks down borders

The agency expanded its assignments, leadership and influence beyond Toronto

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

DDB hires first North American CCO

Ari Weiss to lead 17 creative teams from across the continent

How we can close advertising’s biggest gap

AOL's David Shing on how companies can bring more empathy to advertising

Confirming speculation, Blammo and Extreme merge

Renamed as Arrivals + Departures, independents make a cultural match