Xylitol hires Agora in shares-for-service partnership

Sweetener company to focus on investor relations marketing Xylitol Canada, which markets natural sweetener, has announced it will issue shares of its company to investor relations and marketing firm Agora International Enterprises in exchange for marketing services. Agora, now Xylitol’s awareness agency of record, specializes in online investor relations, conferences and branding services to North […]

Sweetener company to focus on investor relations marketing

Xylitol Canada, which markets natural sweetener, has announced it will issue shares of its company to investor relations and marketing firm Agora International Enterprises in exchange for marketing services.

Agora, now Xylitol’s awareness agency of record, specializes in online investor relations, conferences and branding services to North American small- and mid-cap public companies.

In the past, Xylitol’s branding and marketing campaigns have been consumer-related. This is its first investor relations-oriented marketing venture.

“As a growing publicly traded company, we felt the time was right to communicate our story more actively to investors throughout Canada,” says Andrew Reid, president and CEO of Xylitol Canada, in a release. “We are also pleased that the terms of the agreement align the interests of Xylitol Canada’s shareholders with those of [Agora] through their shares for service program.”

“Sales are growing exponentially,” says Matt Willer, vice-president of sales and marketing at Xylitol. “We thought it would be a good time to grow our investor relations base.”

Xylitol Canada will issue Agora a number of common shares worth a total value of $50,000 plus HST, payable in four installments beginning in March and every three months afterwards. The common shares will be issued at the end of each period. It will be determined by using its closing price on the TSX Venture Exchange on the first trading day following each period the advertising services were provided.

The one-year agreement allows Xylitol Canada the right to terminate the agreement at anytime after mid August.

Advertising Articles

Watch This: A Canadian shade of kink (kinda NSFW)

Durex Canada took a new position (or four) in time for Canada Day

On the Move: Changes at Exchange Lab, Bleublancrouge

A weekly recap of who's headed where in Canadian marketing and communications

Bullseye – Remember Equity?

Campaigns used to run for years. But as Mike Tennant observes, marketing has become mostly short-term plays

Vision7 phases out Dare brand, opens Camp Pacific

Shorkey, staff and clients remain, but Dare brand retired from Canadian market

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors

Rob Myers to lead Ipsos in Canada

Gary Bennewies bound for Paris, global chief talent officer role

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

BNotions acquired for $3.8 million

The firm will continue to operate under the BNotions name

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'