Xylitol hires Agora in shares-for-service partnership

Sweetener company to focus on investor relations marketing Xylitol Canada, which markets natural sweetener, has announced it will issue shares of its company to investor relations and marketing firm Agora International Enterprises in exchange for marketing services. Agora, now Xylitol’s awareness agency of record, specializes in online investor relations, conferences and branding services to North […]

Sweetener company to focus on investor relations marketing

Xylitol Canada, which markets natural sweetener, has announced it will issue shares of its company to investor relations and marketing firm Agora International Enterprises in exchange for marketing services.

Agora, now Xylitol’s awareness agency of record, specializes in online investor relations, conferences and branding services to North American small- and mid-cap public companies.

In the past, Xylitol’s branding and marketing campaigns have been consumer-related. This is its first investor relations-oriented marketing venture.

“As a growing publicly traded company, we felt the time was right to communicate our story more actively to investors throughout Canada,” says Andrew Reid, president and CEO of Xylitol Canada, in a release. “We are also pleased that the terms of the agreement align the interests of Xylitol Canada’s shareholders with those of [Agora] through their shares for service program.”

“Sales are growing exponentially,” says Matt Willer, vice-president of sales and marketing at Xylitol. “We thought it would be a good time to grow our investor relations base.”

Xylitol Canada will issue Agora a number of common shares worth a total value of $50,000 plus HST, payable in four installments beginning in March and every three months afterwards. The common shares will be issued at the end of each period. It will be determined by using its closing price on the TSX Venture Exchange on the first trading day following each period the advertising services were provided.

The one-year agreement allows Xylitol Canada the right to terminate the agreement at anytime after mid August.

Advertising Articles

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Portfolio Night: Searching for feedback and job offers

150 young creatives share their books with Toronto's top creative directors

Top five interview deal breakers (Survey)

What not to do during your next interview

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Which PR leaders made the Profit/Chatelaine W100?

Four PR pros made the annual ranking of the country's top women entrepreneurs

Ariad Communications adds three to its team

Manna Navai, Mike Ross and Kelly Dhillon join the Toronto agency