Xylitol hires Agora in shares-for-service partnership

Sweetener company to focus on investor relations marketing Xylitol Canada, which markets natural sweetener, has announced it will issue shares of its company to investor relations and marketing firm Agora International Enterprises in exchange for marketing services. Agora, now Xylitol’s awareness agency of record, specializes in online investor relations, conferences and branding services to North […]

Sweetener company to focus on investor relations marketing

Xylitol Canada, which markets natural sweetener, has announced it will issue shares of its company to investor relations and marketing firm Agora International Enterprises in exchange for marketing services.

Agora, now Xylitol’s awareness agency of record, specializes in online investor relations, conferences and branding services to North American small- and mid-cap public companies.

In the past, Xylitol’s branding and marketing campaigns have been consumer-related. This is its first investor relations-oriented marketing venture.

“As a growing publicly traded company, we felt the time was right to communicate our story more actively to investors throughout Canada,” says Andrew Reid, president and CEO of Xylitol Canada, in a release. “We are also pleased that the terms of the agreement align the interests of Xylitol Canada’s shareholders with those of [Agora] through their shares for service program.”

“Sales are growing exponentially,” says Matt Willer, vice-president of sales and marketing at Xylitol. “We thought it would be a good time to grow our investor relations base.”

Xylitol Canada will issue Agora a number of common shares worth a total value of $50,000 plus HST, payable in four installments beginning in March and every three months afterwards. The common shares will be issued at the end of each period. It will be determined by using its closing price on the TSX Venture Exchange on the first trading day following each period the advertising services were provided.

The one-year agreement allows Xylitol Canada the right to terminate the agreement at anytime after mid August.

Advertising Articles

A new leadership team for Publicis Montreal

FCB president Rachelle Claveau and LG2 creative director Sylvain Dufresne will take the reins at the office

Quaker shows the rest of the picture

New social campaign shows what's missing from those "perfect" Facebook photos

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach

Dentsu Aegis acquires S+E Sponsorship

Sports and entertainment consultancy will be rebranded as MKTG

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Franke Rodriguez to lead Anomaly New York

As agency plans for growth, Toronto CEO expands role back to his hometown

Canadian Olympic Committee signs with Sid Lee

COC signs with new agency of record until 2020 Tokyo Games

MSLGroup acquires North Strategic

Publicis adds to its PR holdings, Mia Pearson made MSL's Canadian CEO

Zephyr promises a smarter time sheet

Time sheets are a pain, but will agency execs buy in on AI?