Y&R Canada takes home Best in Show at 2014 Crystal Awards

Agencies and broadcasters celebrate success in radio

At Wednesday night’s 2014 Crystal Awards Gala, the annual awards celebration of Canadian radio advertising, the Best in Show platinum Crystal went to Y&R Canada.

The agency took home a total of three awards for its Ford Canada work. The Best in Show award was for its Smell Details radio spot, while the agency also took home a gold in the “Copywriting” category (along with Tom Goudie of Pirate Radio) for that same spot.

Another spot called “Avocado” won the agency and Goudie a silver in the Copywriting category.

Vancouver- and Toronto-based agency Rethink also had a big night, earning a gold for its client Playland in the Agency Campaign category, as well as a gold and silver for Science World in the Agency Single category. It shared those honours with Brandon Edwards of Wave.

Rogers Radio also took home two golds; one in the Production – Creative Use of Sound/Music category for KiSS 92.5, Toronto, and another in the Radio Campaign category for Charton Hobbs. That same group also took home silver in that category for “Absolute Comedy.” A bronze was awarded to Rogers Broadcasting in Best Radio Entry from a Small Market for “Sun Taxi.”

Other gold winners of the night included MacLaren McCann in the Performance category for MasterCard PayPass. (It also won a silver in that category).

Vista Radio, Dory Advertising, Bell Media Halifax Radio (C100), Energy 106 (Evanov Radio Group) and Corus Radio Winnipeg also all took home a gold.

For the complete list of winners, click here.

Advertising Articles

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era

Ontario Culinary Tourism Alliance’s online adventure

How the organization is using annotations to lead viewers from one taste to another

Nissan hopes to score with final leg of CFL program

“Back in the Game” sending high school football teams and media to Grey Cup

Mark’s pops up in Vancouver with football competition

CFL partner will test fans’ skills ahead of Grey Cup championship this month

Aimia takes a data-dive for Canadian charities

Employees donate data analysis skills to not-for-profits in 24-hour event

The Macallan ties one on with Harry Rosen

Scotch brand tries to change perceptions that older is better with sampling events