At Wednesday night’s 2014 Crystal Awards Gala, the annual awards celebration of Canadian radio advertising, the Best in Show platinum Crystal went to Y&R Canada.
The agency took home a total of three awards for its Ford Canada work. The Best in Show award was for its Smell Details radio spot, while the agency also took home a gold in the “Copywriting” category (along with Tom Goudie of Pirate Radio) for that same spot.
Another spot called “Avocado” won the agency and Goudie a silver in the Copywriting category.
Vancouver- and Toronto-based agency Rethink also had a big night, earning a gold for its client Playland in the Agency Campaign category, as well as a gold and silver for Science World in the Agency Single category. It shared those honours with Brandon Edwards of Wave.
Rogers Radio also took home two golds; one in the Production – Creative Use of Sound/Music category for KiSS 92.5, Toronto, and another in the Radio Campaign category for Charton Hobbs. That same group also took home silver in that category for “Absolute Comedy.” A bronze was awarded to Rogers Broadcasting in Best Radio Entry from a Small Market for “Sun Taxi.”
Other gold winners of the night included MacLaren McCann in the Performance category for MasterCard PayPass. (It also won a silver in that category).
Vista Radio, Dory Advertising, Bell Media Halifax Radio (C100), Energy 106 (Evanov Radio Group) and Corus Radio Winnipeg also all took home a gold.
For the complete list of winners, click here.