Y&R Canada takes home Best in Show at 2014 Crystal Awards

Agencies and broadcasters celebrate success in radio

At Wednesday night’s 2014 Crystal Awards Gala, the annual awards celebration of Canadian radio advertising, the Best in Show platinum Crystal went to Y&R Canada.

The agency took home a total of three awards for its Ford Canada work. The Best in Show award was for its Smell Details radio spot, while the agency also took home a gold in the “Copywriting” category (along with Tom Goudie of Pirate Radio) for that same spot.

Another spot called “Avocado” won the agency and Goudie a silver in the Copywriting category.

Vancouver- and Toronto-based agency Rethink also had a big night, earning a gold for its client Playland in the Agency Campaign category, as well as a gold and silver for Science World in the Agency Single category. It shared those honours with Brandon Edwards of Wave.

Rogers Radio also took home two golds; one in the Production – Creative Use of Sound/Music category for KiSS 92.5, Toronto, and another in the Radio Campaign category for Charton Hobbs. That same group also took home silver in that category for “Absolute Comedy.” A bronze was awarded to Rogers Broadcasting in Best Radio Entry from a Small Market for “Sun Taxi.”

Other gold winners of the night included MacLaren McCann in the Performance category for MasterCard PayPass. (It also won a silver in that category).

Vista Radio, Dory Advertising, Bell Media Halifax Radio (C100), Energy 106 (Evanov Radio Group) and Corus Radio Winnipeg also all took home a gold.

For the complete list of winners, click here.

Advertising Articles

Weave folklore into your native video strategy

Examples from brands that inform, entertain, and stand apart

CollegeHumor gets serious about branded content

Electus Digital exec offers his advice from the Marketing Live stage

The Marketing Live moments to remember

Some takeaways from our inaugural storytelling event

On The Move: Additions at Ketchum and Zulu Alpha Kilo

A weekly update of who's headed where in Canadian marketing and communications

Fuse livens things up for clients with new division

Toronto agency blends social and experiential under new brand

MEC goes for good times in new campaign

Creative focuses on fun, outdoor experiences with friends and family

Toronto culinary experience brings new credit card to life

Pomp & Circumstance promote CIBC/Air Canada card to media and influencers

The Body Shop pops up in Yorkville

Retailer testing new storytelling installations at pop-up store

CFL partners with EA on in-game content

Partnership places current and legendary CFL players inside Madden NFL Mobile