Aimia, TD, CIBC reach compromise on Aeroplan cardholders

TD Bank Group, Canadian Imperial Bank of Commerce (CIBC) and Aimia Inc. have settled on a compromise covering the Aeroplan loyalty credit cards that handle billions of dollars worth of transactions annually. As a result of the agreement, each bank will have rights to half the portfolio of accounts that offer their customers loyalty points […]

TD Bank Group, Canadian Imperial Bank of Commerce (CIBC) and Aimia Inc. have settled on a compromise covering the Aeroplan loyalty credit cards that handle billions of dollars worth of transactions annually.

As a result of the agreement, each bank will have rights to half the portfolio of accounts that offer their customers loyalty points that can be exchanged for airline tickets and other goods through Aimia’s flagship Aeroplan program.

“I think you’ll agree that this is really a very strong outcome for all parties concerned,” Rupert Duchesne, group chief executive for Aimia, told analysts after the announcement.

“Being with two leading credit card providers, and what that will do to drive immediate growth for us, is very encouraging. It will also take out any uncertainty for credit card holders.”

He said every Aeroplan credit card holder will carry on earning miles seamlessly for the rest of this year and through next year.

“And that is a great asset of this deal,” Duchesne said.

TD said it expects to acquire approximately 550,000 cardholder accounts from CIBC, representing approximately $3 billion in card balances and $20 billion in annual retail spending.

CIBC will retain the half of the portfolio that includes Aerogold customers with broader relationships with the bank, which has been the primary Aeroplan credit card issuer for more than 20 years.

The three companies have been in negotiations for weeks, following Aimia’s decision to pick TD as the primary issuer of Aeroplan Visa credit cards for a 10-year term, starting Jan. 1, 2014.

CIBC objected to the decision and the three parties agreed to seek a compromise agreement.

Aimia says about $312.5 million will be paid to CIBC for the shift of half its Aeroplan cards portfolio to TD, with Aimia funding about $150 million of the payments.

TD will pay $162.5 million, including $50 million when the deal closes. The rest will be paid over three years – about $37.5 million annually.

CIBC says it also plans to introduce an enhanced travel loyalty rewards card.

Brands Articles

Sobeys surprises customers with pop-up restaurant

Grocer aims to prove food from its take-out kitchen and fresh market could be fine dining

Tim Hortons testing single-origin coffee in five markets

New brew will sell at a 15% premium to a regular cup of coffee

Air Canada makes content play with heartwarming video

Airline promotes Air Canada Foundation with six-minute video from former AOR Marketel

Kiip and MasterCard partner on new app

‘Priceless Surprises’ app rewards customers in the moment

How vending machines are moving beyond junk food

New generation machines dispense everything from doughnuts to eggs

Loyalty programs: what’s in it for marketers?

Survey finds that loyalty matters in consumers’ purchasing decisions

McDonald’s to test all-day breakfast in U.S. next month

Move reflective of food chain's ongoing efforts to keep pace with shifting habits

Can Chip Wilson’s family create another retail phenomenon?

Wife and son of Lululemon founder try their hand at luxury clothing with Kit and Ace

The reinvention of Second Cup (Q&A)

Vanda Provato on how the coffee chain is trying to win back customers