AMA Toronto launches fifth Mentor Exchange

Applications now being accepted for 10-month program

The American Marketing Association’s Toronto Chapter is accepting mentee applications for its Mentor Exchange program.

The 10-month program, now entering its fifth year, seeks to match 50 Canadian c-suite executives from agencies, client organizations, media companies and educational institutions with up-and-coming senior marketers and business leaders.

“Most strong senior executives and leaders will tell you how important a Mentor was in their careers,” said Dr. Alan Middleton, executive director of the Schulich Executive Education Centre, in a statement. “It is the third leg on the stool of formal education/training, work experience and experiencing the wisdom and guidance of a talented individual. This combination is particularly important in marketing where the effective blend of the science and the art of knowledge and judgment is so essential.”

Potential mentees can apply to the program online until July 30. This year’s successful applicants will take part in a new and dedicated educational program developed by York University’s Schulich Executive Education Centre

Brands Articles

H&R Block focuses on expertise in new campaign

The brand replaces its long-running "Tax Pain" platform with new creative

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency

Tennis Canada serves up a new brand and national campaign

Multi-media campaign from Revolution urges Canadians to "Live the Moment"

Loblaw eyes Target locations as it more than doubles Q4 profit

Grocery and pharmacy chain earns $247 million for the 13-week period ending Jan. 3

New Smarties box encourages consumer to count calories

New packaging allows consumers to parcel out the candies into healthier portions

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand

Taco Bell Canada keeps rewarding the social savvy

Campaign raises awareness of the Doritos Cheesy Gordita Crunch arrival in Canada

Millennial employees aren’t really that different

Despite the stereotype, this cohort wants what their parents wanted

What effect did Canada have on Target’s bottom line?

A 4Q loss on Canada pullout, but U.S. shows sales gain