AMA Toronto launches fifth Mentor Exchange

Applications now being accepted for 10-month program

The American Marketing Association’s Toronto Chapter is accepting mentee applications for its Mentor Exchange program.

The 10-month program, now entering its fifth year, seeks to match 50 Canadian c-suite executives from agencies, client organizations, media companies and educational institutions with up-and-coming senior marketers and business leaders.

“Most strong senior executives and leaders will tell you how important a Mentor was in their careers,” said Dr. Alan Middleton, executive director of the Schulich Executive Education Centre, in a statement. “It is the third leg on the stool of formal education/training, work experience and experiencing the wisdom and guidance of a talented individual. This combination is particularly important in marketing where the effective blend of the science and the art of knowledge and judgment is so essential.”

Potential mentees can apply to the program online until July 30. This year’s successful applicants will take part in a new and dedicated educational program developed by York University’s Schulich Executive Education Centre

Brands Articles

Mail-order munchies

How companies are fulfilling consumers' quest for convenience and snacks

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review