AMA Toronto launches fifth Mentor Exchange

Applications now being accepted for 10-month program

The American Marketing Association’s Toronto Chapter is accepting mentee applications for its Mentor Exchange program.

The 10-month program, now entering its fifth year, seeks to match 50 Canadian c-suite executives from agencies, client organizations, media companies and educational institutions with up-and-coming senior marketers and business leaders.

“Most strong senior executives and leaders will tell you how important a Mentor was in their careers,” said Dr. Alan Middleton, executive director of the Schulich Executive Education Centre, in a statement. “It is the third leg on the stool of formal education/training, work experience and experiencing the wisdom and guidance of a talented individual. This combination is particularly important in marketing where the effective blend of the science and the art of knowledge and judgment is so essential.”

Potential mentees can apply to the program online until July 30. This year’s successful applicants will take part in a new and dedicated educational program developed by York University’s Schulich Executive Education Centre

Brands Articles

Millennial-ized market means Kraft Dinner is now KD

Low-risk name change drives brand update across 27 products

Jaguar Land Rover picks Mint

Toronto shop becomes automaker's first agency of record in 15 years

Toronto yoga junky finds her Flow for online contest

Bottled water brand wraps its social media contest after finding The Chi Junky

Working myself out of a job (Column)

In an ideal world, a good company may not need a PR firm. In reality...

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Shopify to spend more to grow ahead of holiday season

Despite Q2 loss, revenue nearly doubles from a year ago

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

Amazon expected to become top U.S. clothing retailer

Will ecommerce giant become the king of clothing in Canada?

Weak dollar not all bad news for retailers (Survey)

Canadians are rethinking their cross-border shopping trips