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Apple iPhone 6s ads show off Live Photos and 3D Touch

TV spots debut as company preps for possible new products next month

Less than a month before it is rumoured to be launching the next version of its iconic smartphone and iPad tablet devices, Apple has released two TV spots showcasing some of the most unusual features of the iPhone 6s.

The first spot, “Live Photos” shows how touching a picture taken on an iPhone 6s activates a short video capability that adds movement, which literally draws a series of “aahs” from a group of children who see an image of a shark swim on the screen. Apple jokes near the end that Live Photos will also offer teleportation and time travel, before admitting that “time travel is dangerous.”

The second clip, “Less time,” is trying to help iOS users understand the benefits of 3D Touch, a technology that activates things by lightly tapping or touching the screen. Apple suggests that 3D Touch will save precious minutes when shopping online, booking appointments or checking messages, among other scenarios.

Much like the “pinch and zoom” capabilities introduced with the early versions of iPhones and iPads, Apple is using the TV spots to make consumers understand what differentiates its devices from competitors.

In March, meanwhile, Time and others have reported that Apple is likely to release the iPhone 5se, which may also use Live Photos while adding near field communication (NFC) to ease transactions using Apple Pay, among other features.

Apple may also release an update to the iPad Air, according to reports.

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