Screen Shot 2016-02-18 at 12.01.20 PM

Apple iPhone 6s ads show off Live Photos and 3D Touch

TV spots debut as company preps for possible new products next month

Less than a month before it is rumoured to be launching the next version of its iconic smartphone and iPad tablet devices, Apple has released two TV spots showcasing some of the most unusual features of the iPhone 6s.

The first spot, “Live Photos” shows how touching a picture taken on an iPhone 6s activates a short video capability that adds movement, which literally draws a series of “aahs” from a group of children who see an image of a shark swim on the screen. Apple jokes near the end that Live Photos will also offer teleportation and time travel, before admitting that “time travel is dangerous.”

The second clip, “Less time,” is trying to help iOS users understand the benefits of 3D Touch, a technology that activates things by lightly tapping or touching the screen. Apple suggests that 3D Touch will save precious minutes when shopping online, booking appointments or checking messages, among other scenarios.

Much like the “pinch and zoom” capabilities introduced with the early versions of iPhones and iPads, Apple is using the TV spots to make consumers understand what differentiates its devices from competitors.

In March, meanwhile, Time and others have reported that Apple is likely to release the iPhone 5se, which may also use Live Photos while adding near field communication (NFC) to ease transactions using Apple Pay, among other features.

Apple may also release an update to the iPad Air, according to reports.

Add a comment

You must be to comment.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences