Around the web in 60 seconds

From Morning Filter (Feb. 10, 2014), Marketing‘s daily morning newsletter Marc Jacobs takes Instagrams and Tweets for payment Visitors to the Marc Jacobs pop-up shop in New York were rewarded with free gifts in exchange for posts on social media. Perfume, necklaces and branded tote bags were up for grabs for consumers who showed cashiers […]

From Morning Filter (Feb. 10, 2014), Marketing‘s daily morning newsletter

Marc Jacobs takes Instagrams and Tweets for payment
Visitors to the Marc Jacobs pop-up shop in New York were rewarded with free gifts in exchange for posts on social media. Perfume, necklaces and branded tote bags were up for grabs for consumers who showed cashiers their posts on Twitter and Instagram. The store also offered one of Jacobs’ coveted handbags for free per day for the best Instagram post.
[Read more via Mashable]

Network airs all-Lego ads
Over the weekend the U.K.-based network ITV aired a block of ads recreated using Lego as part of a stunt designed to promote the new Warner Bros. film The Lego Movie. The commercials were remakes of ads created by Premier Inn and Confusing.com and aired during the Sunday broadcast of Dancing on Ice. Characters from the film also appeared on screen between the ads, creating a further tie-in to the movie.
[Read more via the Guardian]

Caribou Coffee made a five story tall Pinterest board
To promote its new Real Inspiration Blend, Caribou Coffee erected a five-storey tall Pinterest board in the Mall of America in Minneapolis. The giant board features two video screens designed to share content generated by consumers. The coffee brand also created a giant coffee cup mall visitors can pose in, asking them to share the photos on their social channels with the hashtag #Caribouinspires.
[Read more via Digiday]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Managing Digital: Shoppers Drug Mart’s Shelagh Stoneham

SVP of marketing on how digital is helping the retailer's customers "shop smarter"

Marketers to C2-MTL: Treat consumer data with care

Aimia and Aldo CMOs on the importance of using data to deliver better customer service

Cossette and OMD named SickKids Foundation AORs

Agencies will shape a new vision for a big name in the competitive fundraising space

Jack Black skincare selects first Canadian AOR

1Milk2Sugars will share duties between its Montreal and Toronto offices

Rabba Fine Foods hires first PR and marketing agencies

Future PR and marketing efforts will focus on the retailer's ties to the community

FIFA sponsors respond to corruption scandal

Visa and Coca-Cola call for change in how world football is managed

Maille pop-up puts fresh mustard on tap

After pop-ups in Vancouver and Montreal, the brand sets up in Toronto's Pusateri's