Around the web in 60 seconds

From Morning Filter (Feb. 10, 2014), Marketing‘s daily morning newsletter Marc Jacobs takes Instagrams and Tweets for payment Visitors to the Marc Jacobs pop-up shop in New York were rewarded with free gifts in exchange for posts on social media. Perfume, necklaces and branded tote bags were up for grabs for consumers who showed cashiers […]

From Morning Filter (Feb. 10, 2014), Marketing‘s daily morning newsletter

Marc Jacobs takes Instagrams and Tweets for payment
Visitors to the Marc Jacobs pop-up shop in New York were rewarded with free gifts in exchange for posts on social media. Perfume, necklaces and branded tote bags were up for grabs for consumers who showed cashiers their posts on Twitter and Instagram. The store also offered one of Jacobs’ coveted handbags for free per day for the best Instagram post.
[Read more via Mashable]

Network airs all-Lego ads
Over the weekend the U.K.-based network ITV aired a block of ads recreated using Lego as part of a stunt designed to promote the new Warner Bros. film The Lego Movie. The commercials were remakes of ads created by Premier Inn and Confusing.com and aired during the Sunday broadcast of Dancing on Ice. Characters from the film also appeared on screen between the ads, creating a further tie-in to the movie.
[Read more via the Guardian]

Caribou Coffee made a five story tall Pinterest board
To promote its new Real Inspiration Blend, Caribou Coffee erected a five-storey tall Pinterest board in the Mall of America in Minneapolis. The giant board features two video screens designed to share content generated by consumers. The coffee brand also created a giant coffee cup mall visitors can pose in, asking them to share the photos on their social channels with the hashtag #Caribouinspires.
[Read more via Digiday]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations

Canada Goose to open Toronto, New York retail stores

The luxury outerwear brand is investing in its first-ever standalone locations

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor

Belairdirect heads to medieval times in its new campaign

The brand is going back in time to show how easy insurance has become

Etsy’s Chad Dickerson defines the brand he wants to build

The maker marketplace's CEO talks growth and good business practices