Around the web in 60 seconds

From Morning Filter (Feb. 10, 2014), Marketing‘s daily morning newsletter Marc Jacobs takes Instagrams and Tweets for payment Visitors to the Marc Jacobs pop-up shop in New York were rewarded with free gifts in exchange for posts on social media. Perfume, necklaces and branded tote bags were up for grabs for consumers who showed cashiers […]

From Morning Filter (Feb. 10, 2014), Marketing‘s daily morning newsletter

Marc Jacobs takes Instagrams and Tweets for payment
Visitors to the Marc Jacobs pop-up shop in New York were rewarded with free gifts in exchange for posts on social media. Perfume, necklaces and branded tote bags were up for grabs for consumers who showed cashiers their posts on Twitter and Instagram. The store also offered one of Jacobs’ coveted handbags for free per day for the best Instagram post.
[Read more via Mashable]

Network airs all-Lego ads
Over the weekend the U.K.-based network ITV aired a block of ads recreated using Lego as part of a stunt designed to promote the new Warner Bros. film The Lego Movie. The commercials were remakes of ads created by Premier Inn and Confusing.com and aired during the Sunday broadcast of Dancing on Ice. Characters from the film also appeared on screen between the ads, creating a further tie-in to the movie.
[Read more via the Guardian]

Caribou Coffee made a five story tall Pinterest board
To promote its new Real Inspiration Blend, Caribou Coffee erected a five-storey tall Pinterest board in the Mall of America in Minneapolis. The giant board features two video screens designed to share content generated by consumers. The coffee brand also created a giant coffee cup mall visitors can pose in, asking them to share the photos on their social channels with the hashtag #Caribouinspires.
[Read more via Digiday]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Time for marketers to abandon the safety of the high ground (Book excerpt)

Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose

Subway Canada gets crafty with new ad campaign

The quick service restaurant touts the art of crafting the perfect sandwich

Crafting small market identity with big market marketing

Shock Top captures a little craft beer identity in a bottle

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers

Campbell Company of Canada names new president

SC Johnson vet Ana Dominguez takes the helm, replacing Philip Donne

Watch This: Canadian Tire talks to parents about back to school

Moms and dads share a few thoughts (and a few tears) on their kids' first day of school

Ottawa Senators make headlines with new CMO hire

Longtime newspaper executive Peter O’Leary starts his new position Sept. 22

Scotiabank’s Tangerine brand gets a PHD in media

Tangerine CMO Andrew Zimakas on why PHD won the account