Around the web in 60 seconds

From Morning Filter (Feb. 14, 2014), Marketing‘s daily morning newsletter Nothing says romance like co-viewing with your honey Right in time for Valentine’s Day, a new U.S. survey by Strata shows that nearly 70% of married couples think watching TV together brings them closer. Some of the shows polled couples watch together include Big Bang […]

From Morning Filter (Feb. 14, 2014), Marketing‘s daily morning newsletter

Nothing says romance like co-viewing with your honey
Right in time for Valentine’s Day, a new U.S. survey by Strata shows that nearly 70% of married couples think watching TV together brings them closer. Some of the shows polled couples watch together include Big Bang Theory and Modern Family. Roughly a third of men polled say they control the remote, while roughly 15% of women said they called the shots when it comes to controlling the clicker.
[Read more via MediaPost]

Instagram shares best brand content
As a guide to brands looking to market on Instagram, the Facebook-owned social network shared some of the best examples of brand marketing on the platform. Among the examples are Ben & Jerry’s, Nike, Patagonia, Chobani and Disneyland. Instagram also included several small businesses doing great work, including Mission Bicycle in San Francisco, which showcases its bikes in a very artistic manner.
[Read more via ClickZ]

Are companies giving too much power to Amazon?
The answer is explored in a trend report by Andrew Elliot of WD Partners, an Ohio-based agency that focuses on the CPG and retail sector. Elliot asks readers to consider whether or not CPG companies are leaving traditional bricks and mortar (the very institutions that helped build their billion dollar businesses) out in the cold by partnering with Amazon. Users of Amazon’s grocery service, Amazon Fresh, now have the option to purchase CPG brands and can also choose how often they want them delivered. Elliot outlines three shifts worth watching in 2014 as it relates to Amazon and middle of the road retailers.
[Read more via WD Partners]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

ASC to crack down on paid social media endorsements

New guidelines for endorsers and influencers to come into effect next year

McCain takes to Twitter to dispel Pizza Pocket rumours

Company says popular food brand is undergoing a refresh, not being discontinued

How to be taken seriously as a young agency founder

Dash agency's Christian Lunny on persuading waffling clients

Hermès gives an inside look at craftsmanship

Global exhibition allows consumers to see French artisans at work

Tim Hortons names new president

Sami Siddiqui is promoted from head of finance to president at the coffee shop chain

Sears unveils revamped logo

Developed in-house, it is part of the company's ongoing 'strategic reinvention'

Smart brands are turning retail spaces into playgrounds

Thinking about brands as places may prove to the sturdiest strategy: Bruce Philp

Metro keeps it all white for Diner en Blanc in Ontario

Grocer uses social, influencer tactics and video to amplify sponsorship

Starcom hires Mike Rumble to oversee new integrated team

New unit expected to oversee the agency's recently defended TD Bank Group account