Around the web in 60 seconds

From Morning Filter (Feb. 14, 2014), Marketing‘s daily morning newsletter Nothing says romance like co-viewing with your honey Right in time for Valentine’s Day, a new U.S. survey by Strata shows that nearly 70% of married couples think watching TV together brings them closer. Some of the shows polled couples watch together include Big Bang […]

From Morning Filter (Feb. 14, 2014), Marketing‘s daily morning newsletter

Nothing says romance like co-viewing with your honey
Right in time for Valentine’s Day, a new U.S. survey by Strata shows that nearly 70% of married couples think watching TV together brings them closer. Some of the shows polled couples watch together include Big Bang Theory and Modern Family. Roughly a third of men polled say they control the remote, while roughly 15% of women said they called the shots when it comes to controlling the clicker.
[Read more via MediaPost]

Instagram shares best brand content
As a guide to brands looking to market on Instagram, the Facebook-owned social network shared some of the best examples of brand marketing on the platform. Among the examples are Ben & Jerry’s, Nike, Patagonia, Chobani and Disneyland. Instagram also included several small businesses doing great work, including Mission Bicycle in San Francisco, which showcases its bikes in a very artistic manner.
[Read more via ClickZ]

Are companies giving too much power to Amazon?
The answer is explored in a trend report by Andrew Elliot of WD Partners, an Ohio-based agency that focuses on the CPG and retail sector. Elliot asks readers to consider whether or not CPG companies are leaving traditional bricks and mortar (the very institutions that helped build their billion dollar businesses) out in the cold by partnering with Amazon. Users of Amazon’s grocery service, Amazon Fresh, now have the option to purchase CPG brands and can also choose how often they want them delivered. Elliot outlines three shifts worth watching in 2014 as it relates to Amazon and middle of the road retailers.
[Read more via WD Partners]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Staples puts price at the heart of back-to-school campaign

Going up against Walmart and Target with its biggest campaign of the year

Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

VOCAB ready to raise funds for African orphanage

Meet Me in Africa will tackle one key project a year

Schick bids young men to think more about their shave routine

'Don't be like dad' is the message behind a new integrated campaign

Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused

Telus helps Canadians give back to their communities

Survey shows half of Telus' customers stay with it due to its community involvement

KFC Canada tests beer at two Toronto locations

Starting this fall, the quick-serve restaurant will serve domestic and imported beer

Milk West and DDB launch animated webseries

No hard sell, just a milk carton and his buddies