Around the web in 60 seconds

From Morning Filter (Feb. 21, 2014), Marketing‘s daily morning newsletter The legal dangers of real-time marketing Real-time marketing has gone into overdrive during the Olympics, but many brands trying to newsjack events aren’t aware of the legal repercussions they could face for using an event or celebrity to promote their product without laying down sponsorship […]

From Morning Filter (Feb. 21, 2014), Marketing‘s daily morning newsletter

The legal dangers of real-time marketing
Real-time marketing has gone into overdrive during the Olympics, but many brands trying to newsjack events aren’t aware of the legal repercussions they could face for using an event or celebrity to promote their product without laying down sponsorship dollars. For many brands, there’s the added concern of a lack of legal precedence for social media work, making it a gamble each time they choose an event to cover on social media.
[Read more via Digiday]

Tale of two flight patterns: charting Flappy Bird and Angry Birds’ success
Flappy Bird developer Dong Nguyen pulled the popular game from the app store recently, and comparisons between it and Angry Birds have been flying around (sorry) ever since. Both games have devoted fan bases, but the stories of how they rose up the app store ranks and the motivations behind their creation are quite different. (For example, Nguyen created Flappy Bird in a few evenings, while Angry Birds was one of dozens of games created by a huge Finnish game making company.)
[Read more via Developer Economics]

Middle class retailers are dying a slow death
With department store chains like Sears on shaky ground, the Canadian retail landscape has become quite polarized. Walmart lives on one end of the spectrum and Holt Renfrew on the other, creating a high-low market which, as it implies, caters either to the rich or to the poor. In turn, Canadian consumers on a budget are turning to discount big box retailers or spending beyond their means and racking up dept to keep up with the Jonses.
[Read more via CBC]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support the recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Tesla’s chief driver of success: masculinity (Column)

Markus Giesler on how-to better understand Tesla's value as a masculinity symbol

Coke replaces CMO as soda sales remain flat

Company vows to continue to work to improve the quality of its marketing

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Frank & Oak launches first mass campaign

Menswear etailer introduces the tagline: "For the Journey Ahead"