Around the web in 60 seconds

From Morning Filter (Feb. 26, 2014), Marketing‘s daily morning newsletter Why so many successful websites are ugly Some of the web’s most successful publisher sites are also the ugliest. Think of the MailOnline, The Huffington Post and Drudge Report. Or even sites like Cheezburger, Reddit and Craigslist that seem to come from a different era […]

From Morning Filter (Feb. 26, 2014), Marketing‘s daily morning newsletter

Why so many successful websites are ugly
Some of the web’s most successful publisher sites are also the ugliest. Think of the MailOnline, The Huffington Post and Drudge Report. Or even sites like Cheezburger, Reddit and Craigslist that seem to come from a different era but drive much of today’s web traffic. As it turns out, analytics are blind and sites designed to ensure engagement offer more traffic than those with a beautiful logo or a sharp look.
[Read more via Digiday]

Whatsapp acquisition good for its Canadian competitors
After Facebook shelled out $19 billion for Whatsapp, many other social networks may start asking whether they need a messaging service, too. According to the founder of Kik, a Waterloo-based startup that makes a similar app, the buzz around the Whatsapp acquisition has been good for business and a validation of their product. The buzz may also be good for BlackBerry, which saw its stock jump following the acquisition thanks to its once-popular BBM service, which is now available on Android and iOS.
[Read more via BetaKit]

Comcast and Netflix ink deal
Media players are closely scrutinizing the relationship between Netflix and Comcast in the U.S. Netflix recently agreed to Comcast’s demands in a change that “represents a fundamental shift in power in the internet economy that threatens to undermine the competitive market structure that [has] served internet users so well for the past two decades,” according to The Washington Post. Here’s what the deal means for interconnection, the structure of the internet, and how more industry consolidation could make things worse. (Yes, the irony—coming from a Canadian standpoint—is thick.)
[Read more via The Washington Post]

Google Maps enters Toronto mall
Yorkdale Shopping Centre is taking mall maps to the next level. Forget flat floor plans found on the website. Shoppers trying to get a taste of what the Toronto mall has to offer can take a virtual tour using Google maps. Previously, Google’s street view technology stopped at the mall’s entrance. Now shoppers can click through the halls and dining areas to get a better idea of what the venue has to offer. Yorkdale is said to be the first in North America to have interior shots featured on Google Maps. Shoppers can take a virtual tour of Yorkdale Shopping Centre here.
[Read more via Retail-Insider]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Scion Sessions return with more short-film-styled music vids

Toyota brand bolsters connection with music, art and culture

Ford Canada wins the TIFF celebrity lottery

How the automaker maximized its TIFF sponsorship with A-listers

Apple’s U2 “offer” a bad PR misstep

Music-savvy brand misunderstood the personal importance of the playlist

GoodLife finds ‘real heroes’ for new ads

Latest work from DougSerge+Partners furthers message of accessibility

Boston Pizza signs long-term deal with Rogers

Casual dining chain says more of its ad investment will be associated with hockey

Corona has it made in the shade

Beer brand gets celestial with new out-of-home campaign

Ex-Raven Ray Rice starts losing endorsement deals

Ousted player earned $1.6 million in sponsorship deals last year

Canadian marketers doubling down on video

Nearly half plan to increase their spend on digital video in the next year

Canadian Tire introduces enhanced loyalty program

A digital addition to Canada's unofficial second currency