Around the web in 60 seconds

From Morning Filter (Feb. 28, 2014), Marketing‘s daily morning newsletter Transit ad shows hair blowing as subway arrives The Swedish pharmacy brand Apotek created a digital transit poster that shows a woman whose hair blows when the train arrives. Created to introduce a line of new hair products called Apolosophy, the brand used ultra-sonic sensors […]

From Morning Filter (Feb. 28, 2014), Marketing‘s daily morning newsletter

Transit ad shows hair blowing as subway arrives
The Swedish pharmacy brand Apotek created a digital transit poster that shows a woman whose hair blows when the train arrives. Created to introduce a line of new hair products called Apolosophy, the brand used ultra-sonic sensors in the ad to detect the movement of the trains.
[Watch via Vimeo]

WordPress partnering with Canadian startups on e-com
The publishing platform WordPress has partnered with two Canadian startups to offer its users e-commerce solutions. WordPress.com Business users can now use either Shopify or Shoplocket to sell goods on their websites using plug-ins accessible via WordPress’ content management system. The e-commerce deal also includes one other company, San Diego’s Ecwid.
[Read more via BetaKit]

Chief digital officers going way of the dodo?
Group M Global’s Rob Norman predicts that within a few short years, companies will no longer have a chief digital officer. Norman’s own title? Chief digital officer. Click through for his take on the difference between good CDOs (the ones embedded within the core of the business process and outpour digital expertise) and bad ones (who are merely trophies within an organization desperate to prove it’s committed to digital), and how successful CDOs should join the c-suite “for real” as CMO or even CEO.
[Read more via The Economic Times]

Royal LePage launches easy-to-use  mobile app for iPhone users
Canadian real estate company, Royal LePage, had made searching for a home a little bit easier with the launch of a mobile app that features a draw-and-search feature, allowing users to hone in on a specific geographic region by drawing the area of choice. House hunters no longer have to fill in forms in order to search for properties within specific neighbourhoods. Users can save their search and receive updates as properties become available. The app developed in partnership with Plastic Mobile.

Read more via CNW]

Subscribe to our email newsletters for twice-daily updates from around the industry.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences