Around the web in 60 seconds

From Morning Filter (Feb. 28, 2014), Marketing‘s daily morning newsletter Transit ad shows hair blowing as subway arrives The Swedish pharmacy brand Apotek created a digital transit poster that shows a woman whose hair blows when the train arrives. Created to introduce a line of new hair products called Apolosophy, the brand used ultra-sonic sensors […]

From Morning Filter (Feb. 28, 2014), Marketing‘s daily morning newsletter

Transit ad shows hair blowing as subway arrives
The Swedish pharmacy brand Apotek created a digital transit poster that shows a woman whose hair blows when the train arrives. Created to introduce a line of new hair products called Apolosophy, the brand used ultra-sonic sensors in the ad to detect the movement of the trains.
[Watch via Vimeo]

WordPress partnering with Canadian startups on e-com
The publishing platform WordPress has partnered with two Canadian startups to offer its users e-commerce solutions. WordPress.com Business users can now use either Shopify or Shoplocket to sell goods on their websites using plug-ins accessible via WordPress’ content management system. The e-commerce deal also includes one other company, San Diego’s Ecwid.
[Read more via BetaKit]

Chief digital officers going way of the dodo?
Group M Global’s Rob Norman predicts that within a few short years, companies will no longer have a chief digital officer. Norman’s own title? Chief digital officer. Click through for his take on the difference between good CDOs (the ones embedded within the core of the business process and outpour digital expertise) and bad ones (who are merely trophies within an organization desperate to prove it’s committed to digital), and how successful CDOs should join the c-suite “for real” as CMO or even CEO.
[Read more via The Economic Times]

Royal LePage launches easy-to-use  mobile app for iPhone users
Canadian real estate company, Royal LePage, had made searching for a home a little bit easier with the launch of a mobile app that features a draw-and-search feature, allowing users to hone in on a specific geographic region by drawing the area of choice. House hunters no longer have to fill in forms in order to search for properties within specific neighbourhoods. Users can save their search and receive updates as properties become available. The app developed in partnership with Plastic Mobile.

Read more via CNW]

Subscribe to our email newsletters for twice-daily updates from around the industry.

Brands Articles

Pepsi eliminating aspartame from its flagship diet pop

Decision in response to customer feedback

Holt Renfrew expanding its downtown Vancouver store

Retailer ups its game as competition heats up in the luxury goods market

How Apple defines ‘available’ (Column)

Apple Watch pre-orders delayed until June

Struggling Sears partners with ‘The Great One’ on fashion line

As competitors up their fashion game, Sears partners with a retired NHL star

Who’s ready for the Apple Watch?

A look at the Canadian brands that couldn't wait to get on consumers' wrists

General Mills selects Hunter Straker as design AOR

Account win follows the Hunter Straker-assisted launch of Old El Paso Restaurante

BMO emphasizes its human touch

Online video brings brand promise to life

Paradigm to steer communications for UK’s Ingenie

Car insurance company looking to build brand awareness in Canada

Procter & Gamble’s 3Q revenue weighed down by strong dollar

Sales decline in beauty and personal care, and feminine and family care segments