Around the web in 60 seconds

From Morning Filter (March 3, 2014), Marketing’s daily morning newsletter Consumers would rather give up social than email or phone Social media may be addictive, but not as addictive as email or the phone, according to a new study out of the Pew Research Center. Only 11% of consumers said social media would be “very […]

From Morning Filter (March 3, 2014), Marketing’s daily morning newsletter

Consumers would rather give up social than email or phone
Social media may be addictive, but not as addictive as email or the phone, according to a new study out of the Pew Research Center. Only 11% of consumers said social media would be “very hard” to give up, compared to 28% who said it would be very hard to give up their landline phone, and 36% who said it would be hard to give up their email address.
[Read more via MediaPost]

Facebook testing new video ads
Facebook has released several new video ads by its current agency, Wieden + Kennedy. In one ad, promoting Facebook’s events feature, a group of 20-somethings go “couching skiing.” In another, a man prepares for a marathon and is cheered on by his Facebook friends. According to Mashable, the brand is simply testing the ads on – what else – Facebook, and has no current plans to distribute them on other channels.
[Read more via Mashable]

Unilever gets going with seven start-ups
Unilever is investing in seven start-up tech companies as part of the Go Global incubator it launched in December. More than 400 companies applied. The name of the seven selected companies will be revealed this month. Each of the companies has been given $100,000. Their technology will be part of campaigns for Unilever’s Magnum, Surf, Flora Pro-Activ, Hellmann’s Vaseline and Clear brands.
[Read more via Marketing Week]

Subscribe to our email newsletters for twice-daily updates from around the industry.

Brands Articles

Coca-Cola cuts sales outlook amid weak demand

To offset decline, Cola maker is raising prices and putting drinks in premium packing

Sears Canada president leaving job less than a year in

Carrie Kirkman will continue to work with the retailer in an advisory role

WestJet hires new director of marketing

Rob Daintree joins the brand via FGL Sports

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

LCBO.com offers 5,000 products, $12 home delivery

LCBO president says sales site will boost Ontario wineries, breweries, cider producers

Lessons from Shop.ca and Beyond the Rack’s shortfalls

Despite failures in the Canadian ecomm space, there is still opportunity to grow

General Mills brings gluten-free Cheerios to Canada

U.S. creative will be adapted for Canadian campaign next month

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom

Aldo ups its fashion game for fall

#AldoMovesMe campaign aims to elevate perceptions of the brand