Around the web in 60 seconds

From Morning Filter (March 3, 2014), Marketing’s daily morning newsletter Consumers would rather give up social than email or phone Social media may be addictive, but not as addictive as email or the phone, according to a new study out of the Pew Research Center. Only 11% of consumers said social media would be “very […]

From Morning Filter (March 3, 2014), Marketing’s daily morning newsletter

Consumers would rather give up social than email or phone
Social media may be addictive, but not as addictive as email or the phone, according to a new study out of the Pew Research Center. Only 11% of consumers said social media would be “very hard” to give up, compared to 28% who said it would be very hard to give up their landline phone, and 36% who said it would be hard to give up their email address.
[Read more via MediaPost]

Facebook testing new video ads
Facebook has released several new video ads by its current agency, Wieden + Kennedy. In one ad, promoting Facebook’s events feature, a group of 20-somethings go “couching skiing.” In another, a man prepares for a marathon and is cheered on by his Facebook friends. According to Mashable, the brand is simply testing the ads on – what else – Facebook, and has no current plans to distribute them on other channels.
[Read more via Mashable]

Unilever gets going with seven start-ups
Unilever is investing in seven start-up tech companies as part of the Go Global incubator it launched in December. More than 400 companies applied. The name of the seven selected companies will be revealed this month. Each of the companies has been given $100,000. Their technology will be part of campaigns for Unilever’s Magnum, Surf, Flora Pro-Activ, Hellmann’s Vaseline and Clear brands.
[Read more via Marketing Week]

Subscribe to our email newsletters for twice-daily updates from around the industry.

Brands Articles

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'

Porter Airlines fined over anti-spam compliance

$150,000 for allegedly leaving "unsubscribe" off commercial emails

Inside Facebook: Shifts in marketing and mobile strategy

Is Facebook even a social media company anymore?

The AOL Sessions – The viewability lightning rod

The value of viewability vs. attribution

Executive Roundtable: Canada’s changing consumer

Retail and brand leaders discuss how to succeed in an omnichannel marketplace

Sears at ‘make or break’ stage: analyst

Desjardins report says the 2016 holidays hold the key

Maple Leafs bring on the beacons for fan event

MLSE planning further experiments with tech partner Rover Labs

Cannes 2015: Leo Burnett wins Canada’s first Titanium Lion

Leo Burnett and Grey's winning ways reach final day