Around the web in 60 seconds

From Morning Filter (March 14, 2014), Marketing’s daily morning newsletter What’s your favourite tearjerker? AdAge wants its readers to weigh in on the most successful viral campaigns of the year (or last year, presumably). It’s offering six finalists “that told a story that transcended the brand or cause and celebrated something bigger.” The brands in […]

From Morning Filter (March 14, 2014), Marketing’s daily morning newsletter

What’s your favourite tearjerker?
AdAge wants its readers to weigh in on the most successful viral campaigns of the year (or last year, presumably). It’s offering six finalists “that told a story that transcended the brand or cause and celebrated something bigger.” The brands in the running: Pantene, Coke, P&G, TrueMoveH, Degage Ministries and Dove.
[Read More via AdAge]

Social stars get tax time promotion
Offering up a portion of the $1 billion dollars that American’s miss out on every year by doing their own taxes (according to company research), H&R Block has started a record label and asked YouTube singing sensations to promote its services. It’s a message directly taking on the widely seen TurboTax work that’s currently telling America that it can do it’s own taxes without an accounting pro.
[Read More via Fast Company]

Bat symphony! The sweet sound generated by hundreds of flying rodents!
SXSW, the place for all things experimental and artistic when it comes to technology, played host to Bacardi’s own music experiment this week. Using motion sensing technology, it tracked Austin, Texas’ famous bat population to create some ambient tunes.
[Read more via Fast Company]

Subscribe to our email newsletters for twice-daily updates from around the industry.

Brands Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Manulife adds Glenn Hollis as Canadian CMO

Exec comes with experience from Tim Hortons and a long agency background

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Marketer of the Year 2015: Shomi

A great brand and a strong product put this SVOD upstart on the map

Nicoderm returns to TV with spaced-out campaign

Tribal DDB campaign harkens back to 'irritable stewardess'

Edelman Trust Barometer tracks sunny Trudeau effect

Trust in institutions and business has improved, but beware the perception gap

Strategic Objectives lands DuBreton’s English account

Organic pork producer launches content series with help from Toronto PR shop

The Knot Group’s NYC office wins Brookfield account

Arts Brookfield's free culture fest expands account across the border