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From Morning Filter (March 14, 2014), Marketing’s daily morning newsletter What’s your favourite tearjerker? AdAge wants its readers to weigh in on the most successful viral campaigns of the year (or last year, presumably). It’s offering six finalists “that told a story that transcended the brand or cause and celebrated something bigger.” The brands in […]

From Morning Filter (March 14, 2014), Marketing’s daily morning newsletter

What’s your favourite tearjerker?
AdAge wants its readers to weigh in on the most successful viral campaigns of the year (or last year, presumably). It’s offering six finalists “that told a story that transcended the brand or cause and celebrated something bigger.” The brands in the running: Pantene, Coke, P&G, TrueMoveH, Degage Ministries and Dove.
[Read More via AdAge]

Social stars get tax time promotion
Offering up a portion of the $1 billion dollars that American’s miss out on every year by doing their own taxes (according to company research), H&R Block has started a record label and asked YouTube singing sensations to promote its services. It’s a message directly taking on the widely seen TurboTax work that’s currently telling America that it can do it’s own taxes without an accounting pro.
[Read More via Fast Company]

Bat symphony! The sweet sound generated by hundreds of flying rodents!
SXSW, the place for all things experimental and artistic when it comes to technology, played host to Bacardi’s own music experiment this week. Using motion sensing technology, it tracked Austin, Texas’ famous bat population to create some ambient tunes.
[Read more via Fast Company]

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