Around the web in 60 seconds

From Morning Filter (March 14, 2014), Marketing’s daily morning newsletter What’s your favourite tearjerker? AdAge wants its readers to weigh in on the most successful viral campaigns of the year (or last year, presumably). It’s offering six finalists “that told a story that transcended the brand or cause and celebrated something bigger.” The brands in […]

From Morning Filter (March 14, 2014), Marketing’s daily morning newsletter

What’s your favourite tearjerker?
AdAge wants its readers to weigh in on the most successful viral campaigns of the year (or last year, presumably). It’s offering six finalists “that told a story that transcended the brand or cause and celebrated something bigger.” The brands in the running: Pantene, Coke, P&G, TrueMoveH, Degage Ministries and Dove.
[Read More via AdAge]

Social stars get tax time promotion
Offering up a portion of the $1 billion dollars that American’s miss out on every year by doing their own taxes (according to company research), H&R Block has started a record label and asked YouTube singing sensations to promote its services. It’s a message directly taking on the widely seen TurboTax work that’s currently telling America that it can do it’s own taxes without an accounting pro.
[Read More via Fast Company]

Bat symphony! The sweet sound generated by hundreds of flying rodents!
SXSW, the place for all things experimental and artistic when it comes to technology, played host to Bacardi’s own music experiment this week. Using motion sensing technology, it tracked Austin, Texas’ famous bat population to create some ambient tunes.
[Read more via Fast Company]

Subscribe to our email newsletters for twice-daily updates from around the industry.

Brands Articles

Bendgate: 5 things Apple will do next

Markus Giesler guesses at Apple's next iPhone play

Holt Renfrew readies menswear-only store in Toronto

Luxury store wants to grow retail footprint by 40%

Kraft Hockeyville competition expands to U.S.

Tentpole sponsorship expands south of the border with media/in-store campaign

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

Canadian Tire’s new CEO talks online shopping

Michael Medline chats with CB about digital technology's role in customer service

Millennials are looking for brands to trust: Havas

Nearly half of surveyed millennials consider brands "essential" to their life

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges

Dufour-Lapointe sisters sign back with Saputo

Press darlings launch another initiative, but where are the international brands?

Apple has lost its narrative

Once "brand of the people," it's now an entrenched power. Must we teach Apple's branding lessons back to it?