Around the web in 60 seconds

From Morning Filter (March 18, 2014), Marketing’s daily morning newsletter Big Mama’s and Papa’s Pizza still benefiting from Oscar buzz The small franchise pizza place Ellen DeGeneres ordered from during the Oscars is still reaping the benefit of the broadcast exposure. Business is up about 500% across the chain of restaurants thanks to the brand’s […]

From Morning Filter (March 18, 2014), Marketing’s daily morning newsletter

Big Mama’s and Papa’s Pizza still benefiting from Oscar buzz
The small franchise pizza place Ellen DeGeneres ordered from during the Oscars is still reaping the benefit of the broadcast exposure. Business is up about 500% across the chain of restaurants thanks to the brand’s appearance during the award show, and it has doubled its Facebook fans. DeGeneres gave the chain another extra bump in buzz when she filmed for her show at its Hollywood Blvd. location last week.
[Read more via Digiday]

Half of TV mentions on Twitter are about sports
In 2013, 50% of TV-related tweets in North America were about sports, according to new data from the Nielsen Twitter TV Ratings. Sporting events also accounted for 12 of the top 20 most-tweeted-about TV broadcasts last year. On average, Nielsen also found that consumers who saw tweets about the top 10 sports events saw 32 tweets about that event.
[Read more via TechVibes]

Industrial designers finally getting recognition
While software developers and data scientists get big props in the tech industry, it’s taken years for awareness and appreciation of design to grow. Jules Pieri, serial startup entrepreneur and an entrepreneur-in-residence at Harvard Business School, explains how (mis)perceptions about industrial designers—the folks that build the overall user experience for tech companies—have changed over the last several years.
[Read more via Harvard Business Review]

Subscribe to our email newsletters for twice-daily updates from around the industry.

Brands Articles

Taco Bell casts customers in a ‘cheesy’ throwback ad

The QSR channels '90s nostalgia in its latest bid for millennial love

TSO getting in tune with digital

A quarter of its media budget now devoted to digital, with plans to break the 30% threshold next year

Drake takes flight over Toronto

Aerial banner promotes rapper's newest album, Views

‘Bringer of Rain’ ups his marketing game

Toronto Blue Jays third baseman Josh Donaldson signs on to promote Flow Water

Marketing Awards 2016: Multicultural jury and shorlist

Winners to be announced at The Carlu in Toronto June 2

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Former Roots executive takes the reigns at Kit and Ace

Wendy Bennison tasked with overseeing the retail brand's expansion

Brands going retail — sporting goods lead the way

Opportunities at retail to connect with the end consumer are endless and exciting

Dish and Duer creates retail playground

Denim athleisure brand takes a playful approach to first brick-and-mortar location