Around the web in 60 seconds

From Morning Filter (March 18, 2014), Marketing’s daily morning newsletter Big Mama’s and Papa’s Pizza still benefiting from Oscar buzz The small franchise pizza place Ellen DeGeneres ordered from during the Oscars is still reaping the benefit of the broadcast exposure. Business is up about 500% across the chain of restaurants thanks to the brand’s […]

From Morning Filter (March 18, 2014), Marketing’s daily morning newsletter

Big Mama’s and Papa’s Pizza still benefiting from Oscar buzz
The small franchise pizza place Ellen DeGeneres ordered from during the Oscars is still reaping the benefit of the broadcast exposure. Business is up about 500% across the chain of restaurants thanks to the brand’s appearance during the award show, and it has doubled its Facebook fans. DeGeneres gave the chain another extra bump in buzz when she filmed for her show at its Hollywood Blvd. location last week.
[Read more via Digiday]

Half of TV mentions on Twitter are about sports
In 2013, 50% of TV-related tweets in North America were about sports, according to new data from the Nielsen Twitter TV Ratings. Sporting events also accounted for 12 of the top 20 most-tweeted-about TV broadcasts last year. On average, Nielsen also found that consumers who saw tweets about the top 10 sports events saw 32 tweets about that event.
[Read more via TechVibes]

Industrial designers finally getting recognition
While software developers and data scientists get big props in the tech industry, it’s taken years for awareness and appreciation of design to grow. Jules Pieri, serial startup entrepreneur and an entrepreneur-in-residence at Harvard Business School, explains how (mis)perceptions about industrial designers—the folks that build the overall user experience for tech companies—have changed over the last several years.
[Read more via Harvard Business Review]

Subscribe to our email newsletters for twice-daily updates from around the industry.

Brands Articles

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations

Canada Goose to open Toronto, New York retail stores

The luxury outerwear brand is investing in its first-ever standalone locations

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor

Belairdirect heads to medieval times in its new campaign

The brand is going back in time to show how easy insurance has become

Etsy’s Chad Dickerson defines the brand he wants to build

The maker marketplace's CEO talks growth and good business practices