Around the web in 60 seconds

From Morning Filter (Mar. 21, 2014), Marketing‘s daily morning newsletter Funding win pushes Percolate closer to big goal With clients including Unilever, Ford and Mastercard, New York-based startup Percolate has come a long way since its 2011 launch. The platform helps brands determine what content to share via social media and has just raised $24 […]

From Morning Filter (Mar. 21, 2014), Marketing‘s daily morning newsletter

Funding win pushes Percolate closer to big goal
With clients including Unilever, Ford and Mastercard, New York-based startup Percolate has come a long way since its 2011 launch. The platform helps brands determine what content to share via social media and has just raised $24 million in funding through Sequoia. Learn about its big goal to becomethe system of record for content marketing.
[Read more via Fortune Tech]

LG’s print ad mirrors its thin TV
LG’s latest print ads are just 4 mm wide – the exact width of the company’s slim new OLED TVs. Created by the brand’s agency in Sweden, M&C Saatchi Stockholm, the ads are running on the spine of the current issue of Sound & Vision. Click through to see a photo of the text-only ad, which drilled home the point without so much as a product image.
[Read more via Gizmodo]

See the first ever tweets from big brands
On Thursday, the social web was captivated by a new tool that can pull up the first tweet from any user. Digiday used it to pull up the first tweets from big brands like Oreo, Arby’s and Domino’s. Taking the trip back in time, the site found many of the tweets harkened back to a time when social marketing was less polished – and a bit embarrassing. To be fair, Digiday’s own first tweet was a bit dated and embarrassing, too: it was about MySpace.
[Read more via Digiday]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Moneris predicts the (almost) end of cash

Survey finds 25% of young Canadians prefer paying with a mobile wallet

Coca-Cola brings mid-calorie drink to Canada

Naturally sweetened 'Life' brand launches with extensive campaign

Marie Callender’s aims to free moms of mealtime guilt

ConAgra-owned frozen entrée brand launches campaign with real moms

Ace Bakery rises up with first campaign

'Discover Great Bread' is based on consumer truths about bread

Activia brand positioning shifts from function to emotion

Canadian rollout relies heavily on digital to court millennial women

Snapchat drops the ‘chat’

Company also introduces new 'Spectacles' product

An agency exec makes the case for artists in the boardroom

Ron Tite offers CMOs a perfect roadmap for organizational creativity

Canadian CMOs open up about their 2017 priorities

Execs from Rogers, the AGO, Canadian Olympic Committee share the MES stage

Air Canada surprises Americans with 48 hours in Toronto

The brand's latest campaign aims to make Toronto a desirable layover stop