From Morning Filter (Mar. 21, 2014), Marketing‘s daily morning newsletter
Funding win pushes Percolate closer to big goal
With clients including Unilever, Ford and Mastercard, New York-based startup Percolate has come a long way since its 2011 launch. The platform helps brands determine what content to share via social media and has just raised $24 million in funding through Sequoia. Learn about its big goal to becomethe system of record for content marketing.
[Read more via Fortune Tech]
LG’s print ad mirrors its thin TV
LG’s latest print ads are just 4 mm wide – the exact width of the company’s slim new OLED TVs. Created by the brand’s agency in Sweden, M&C Saatchi Stockholm, the ads are running on the spine of the current issue of Sound & Vision. Click through to see a photo of the text-only ad, which drilled home the point without so much as a product image.
[Read more via Gizmodo]
See the first ever tweets from big brands
On Thursday, the social web was captivated by a new tool that can pull up the first tweet from any user. Digiday used it to pull up the first tweets from big brands like Oreo, Arby’s and Domino’s. Taking the trip back in time, the site found many of the tweets harkened back to a time when social marketing was less polished – and a bit embarrassing. To be fair, Digiday’s own first tweet was a bit dated and embarrassing, too: it was about MySpace.
[Read more via Digiday]
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