Around the web in 60 seconds

From Morning Filter (Mar. 24, 2014), Marketing‘s daily morning newsletter Selfies and tracking and normcore, oh my! Now that machines can recognize our facial expressions and track our locations, people are giving more thought to what it means to be under surveillance. This essay explores how some people are avoiding the recognition and how “we’re […]

From Morning Filter (Mar. 24, 2014), Marketing‘s daily morning newsletter

Selfies and tracking and normcore, oh my!
Now that machines can recognize our facial expressions and track our locations, people are giving more thought to what it means to be under surveillance. This essay explores how some people are avoiding the recognition and how “we’re witnessing a turn to obfuscation as a mode of individualism.” Cue normcore.
[Read more via Hazlitt]

Tumblr headed to Viacom upfront
During this year’s upfronts, Viacom will be using Tumblr to share content from MTV, Comedy Central and other networks as part of an exclusive deal with the social network. The two companies will similarly work together to offer Viacom’s TV advertisers a chance to extend their broadcast campaigns to Tumblr, according to Tumblr’s head of business development. Like Facebook and Twitter, Tumblr is now looking to pair together TV buys with social ones and the Viacom deal represents the site’s first major foray into the space.
[Read more via MediaPost]

Starbucks readies global campaign in support of tea brand

As Starbucks looks to expand alcohol sales to “thousands of select stores”, the Seattle-based chain is also preparing a global marketing campaign in support of its Teavana brand. Starbucks says it will “reinvent” the tea market and hinted at future promotions that includes a partnership with Oprah Winfrey and the launch of the “Oprah Chai” tea. The beverage will be sold at Starbucks and Teavana stores in the US and Canada.
[Read more via MarketingWeek]

BlackBerry selling off its Canadian retail space
Struggling smartphone maker BlackBerry is selling off more than 3 million square feet of space and vacant lands in Canada in its ongoing effort to improve operational efficiencies. Over the last year BlackBerry has eliminated more than 4,600 jobs.
[Read more via Toronto Star]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Going for the sentimental shoppers

Why food brands are turning to anthropology to tug at Canadians’ heartstrings

McDonald’s profit, sales decline amid ongoing struggles

Fast food giant launches “Our Food. Your Questions.” in the U.S. to improve image

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Redefining the mini-meal

Shoppers looking beyond classic snacks like chips and cookies

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content