Around the web in 60 seconds

From Morning Filter (Mar. 24, 2014), Marketing‘s daily morning newsletter Selfies and tracking and normcore, oh my! Now that machines can recognize our facial expressions and track our locations, people are giving more thought to what it means to be under surveillance. This essay explores how some people are avoiding the recognition and how “we’re […]

From Morning Filter (Mar. 24, 2014), Marketing‘s daily morning newsletter

Selfies and tracking and normcore, oh my!
Now that machines can recognize our facial expressions and track our locations, people are giving more thought to what it means to be under surveillance. This essay explores how some people are avoiding the recognition and how “we’re witnessing a turn to obfuscation as a mode of individualism.” Cue normcore.
[Read more via Hazlitt]

Tumblr headed to Viacom upfront
During this year’s upfronts, Viacom will be using Tumblr to share content from MTV, Comedy Central and other networks as part of an exclusive deal with the social network. The two companies will similarly work together to offer Viacom’s TV advertisers a chance to extend their broadcast campaigns to Tumblr, according to Tumblr’s head of business development. Like Facebook and Twitter, Tumblr is now looking to pair together TV buys with social ones and the Viacom deal represents the site’s first major foray into the space.
[Read more via MediaPost]

Starbucks readies global campaign in support of tea brand

As Starbucks looks to expand alcohol sales to “thousands of select stores”, the Seattle-based chain is also preparing a global marketing campaign in support of its Teavana brand. Starbucks says it will “reinvent” the tea market and hinted at future promotions that includes a partnership with Oprah Winfrey and the launch of the “Oprah Chai” tea. The beverage will be sold at Starbucks and Teavana stores in the US and Canada.
[Read more via MarketingWeek]

BlackBerry selling off its Canadian retail space
Struggling smartphone maker BlackBerry is selling off more than 3 million square feet of space and vacant lands in Canada in its ongoing effort to improve operational efficiencies. Over the last year BlackBerry has eliminated more than 4,600 jobs.
[Read more via Toronto Star]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Marketers to C2-MTL: Treat consumer data with care

Aimia and Aldo CMOs on the importance of using data to deliver better customer service

Cossette and OMD named SickKids Foundation AORs

Agencies will shape a new vision for a big name in the competitive fundraising space

Jack Black skincare selects first Canadian AOR

1Milk2Sugars will share duties between its Montreal and Toronto offices

Rabba Fine Foods hires first PR and marketing agencies

Future PR and marketing efforts will focus on the retailer's ties to the community

FIFA sponsors respond to corruption scandal

Visa and Coca-Cola call for change in how world football is managed

Maille pop-up puts fresh mustard on tap

After pop-ups in Vancouver and Montreal, the brand sets up in Toronto's Pusateri's

Moet Hennessy CMO to C2-MTL: You want loyalty? Buy a dog

CMO panel discusses the future of consumer engagement at annual event