Around the web in 60 seconds

From Morning Filter (Mar. 24, 2014), Marketing‘s daily morning newsletter Selfies and tracking and normcore, oh my! Now that machines can recognize our facial expressions and track our locations, people are giving more thought to what it means to be under surveillance. This essay explores how some people are avoiding the recognition and how “we’re […]

From Morning Filter (Mar. 24, 2014), Marketing‘s daily morning newsletter

Selfies and tracking and normcore, oh my!
Now that machines can recognize our facial expressions and track our locations, people are giving more thought to what it means to be under surveillance. This essay explores how some people are avoiding the recognition and how “we’re witnessing a turn to obfuscation as a mode of individualism.” Cue normcore.
[Read more via Hazlitt]

Tumblr headed to Viacom upfront
During this year’s upfronts, Viacom will be using Tumblr to share content from MTV, Comedy Central and other networks as part of an exclusive deal with the social network. The two companies will similarly work together to offer Viacom’s TV advertisers a chance to extend their broadcast campaigns to Tumblr, according to Tumblr’s head of business development. Like Facebook and Twitter, Tumblr is now looking to pair together TV buys with social ones and the Viacom deal represents the site’s first major foray into the space.
[Read more via MediaPost]

Starbucks readies global campaign in support of tea brand

As Starbucks looks to expand alcohol sales to “thousands of select stores”, the Seattle-based chain is also preparing a global marketing campaign in support of its Teavana brand. Starbucks says it will “reinvent” the tea market and hinted at future promotions that includes a partnership with Oprah Winfrey and the launch of the “Oprah Chai” tea. The beverage will be sold at Starbucks and Teavana stores in the US and Canada.
[Read more via MarketingWeek]

BlackBerry selling off its Canadian retail space
Struggling smartphone maker BlackBerry is selling off more than 3 million square feet of space and vacant lands in Canada in its ongoing effort to improve operational efficiencies. Over the last year BlackBerry has eliminated more than 4,600 jobs.
[Read more via Toronto Star]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

CMOs want the “brand” back in branded content

At IAB Engage, marketers for Molson, Kraft, Cara Foods talk branded content strategy

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Metro pairs fashion with food

Grocer partners with fashion magazine Flare on food-focused marketing campaign

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

Frank & Oak push pop-up competition in the U.S.

Montreal-based retailer is giving consumers the power to pick temporary locations

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

What the Heinz-Kraft merger could mean for Canada

Experts say deal will likely lead to layoffs as the two companies find ways to share costs