Around the web in 60 seconds

From Morning Filter (Mar. 28, 2014), Marketing‘s daily morning newsletter PayPal introduces mobile app payments at 50 locations in Toronto Customers can now use the PayPal smartphone app to pay at 50 bars, restaurants and food trucks across Toronto. The app is free, and in order to work it requires the user to check-in to […]

From Morning Filter (Mar. 28, 2014), Marketing‘s daily morning newsletter

PayPal introduces mobile app payments at 50 locations in Toronto
Customers can now use the PayPal smartphone app to pay at 50 bars, restaurants and food trucks across Toronto. The app is free, and in order to work it requires the user to check-in to the establishment. It also requires a selfie. By hitting the “shop” button on the app, users are shown other businesses within a 75-kilometre radius that also accept this form of payment.
[Read more via Toronto Star]

Build a better intern
There are no shortage of awesome job applications in the marketing industry. The next great tale comes from “Leah” who set a Lego set of herself to a few of her top agencies.
[Read more via Slate]

Don’t make “cheap” your selling point
Tesla does really “do” advertising (pick up our April issue for more on this btw), but a video spot featuring the brand made the rounds recently, following by a story that it had only cost $1,500 to make despite strong production values. AdAge, however, is debunking that figure. Apparently, hotel and travel costs came up to $1,500, and writer Nick Meade explains why perpetuating that half-truth headline was a bad business move.
[Read more via AdAge]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Schick bids young men to think more about their shave routine

'Don't be like dad' is the message behind a new integrated campaign

Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused

Telus helps Canadians give back to their communities

Survey shows half of Telus' customers stay with it due to its community involvement

KFC Canada tests beer at two Toronto locations

Starting this fall, the quick-serve restaurant will serve domestic and imported beer

Milk West and DDB launch animated webseries

No hard sell, just a milk carton and his buddies

Air Canada and Rickard’s seek Canada’s top bars

Promotion in enRoute magazine connects beer brand to top pubs in cities across Canada

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Most chief marketers feel underpaid: CMO Council report

Smart alliances and digital skills key to CMOs' salary