Around the web in 60 seconds

From Morning Filter (Mar. 28, 2014), Marketing‘s daily morning newsletter PayPal introduces mobile app payments at 50 locations in Toronto Customers can now use the PayPal smartphone app to pay at 50 bars, restaurants and food trucks across Toronto. The app is free, and in order to work it requires the user to check-in to […]

From Morning Filter (Mar. 28, 2014), Marketing‘s daily morning newsletter

PayPal introduces mobile app payments at 50 locations in Toronto
Customers can now use the PayPal smartphone app to pay at 50 bars, restaurants and food trucks across Toronto. The app is free, and in order to work it requires the user to check-in to the establishment. It also requires a selfie. By hitting the “shop” button on the app, users are shown other businesses within a 75-kilometre radius that also accept this form of payment.
[Read more via Toronto Star]

Build a better intern
There are no shortage of awesome job applications in the marketing industry. The next great tale comes from “Leah” who set a Lego set of herself to a few of her top agencies.
[Read more via Slate]

Don’t make “cheap” your selling point
Tesla does really “do” advertising (pick up our April issue for more on this btw), but a video spot featuring the brand made the rounds recently, following by a story that it had only cost $1,500 to make despite strong production values. AdAge, however, is debunking that figure. Apparently, hotel and travel costs came up to $1,500, and writer Nick Meade explains why perpetuating that half-truth headline was a bad business move.
[Read more via AdAge]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Wake-Ups return after 65-year advertising slumber

A caffeine pill with broad consumer market ambitions

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients

Tourisme Montreal apologizes in advance

The city's 375th birthday celebrations will likely wake the neighbours all year

Baton Rouge introduces revamped restaurant format

Ontario location the first to get new look of 18 planned through 2018

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach

Air Miles backtracks on points cancellation plan

LoyaltyOne says legislative 'uncertainty' drove decision

Ethnic retailing is moving from niche to mainstream

Canadian consumers are changing, but too few retailers are paying attention

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Increased demand drives Grocery Gateway’s growth

Longo's CEO says online grocery shopping has 'come of age'