Around the web in 60 seconds

From Morning Filter (Mar. 28, 2014), Marketing‘s daily morning newsletter PayPal introduces mobile app payments at 50 locations in Toronto Customers can now use the PayPal smartphone app to pay at 50 bars, restaurants and food trucks across Toronto. The app is free, and in order to work it requires the user to check-in to […]

From Morning Filter (Mar. 28, 2014), Marketing‘s daily morning newsletter

PayPal introduces mobile app payments at 50 locations in Toronto
Customers can now use the PayPal smartphone app to pay at 50 bars, restaurants and food trucks across Toronto. The app is free, and in order to work it requires the user to check-in to the establishment. It also requires a selfie. By hitting the “shop” button on the app, users are shown other businesses within a 75-kilometre radius that also accept this form of payment.
[Read more via Toronto Star]

Build a better intern
There are no shortage of awesome job applications in the marketing industry. The next great tale comes from “Leah” who set a Lego set of herself to a few of her top agencies.
[Read more via Slate]

Don’t make “cheap” your selling point
Tesla does really “do” advertising (pick up our April issue for more on this btw), but a video spot featuring the brand made the rounds recently, following by a story that it had only cost $1,500 to make despite strong production values. AdAge, however, is debunking that figure. Apparently, hotel and travel costs came up to $1,500, and writer Nick Meade explains why perpetuating that half-truth headline was a bad business move.
[Read more via AdAge]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Coca-Cola cuts sales outlook amid weak demand

To offset decline, Cola maker is raising prices and putting drinks in premium packing

Sears Canada president leaving job less than a year in

Carrie Kirkman will continue to work with the retailer in an advisory role

WestJet hires new director of marketing

Rob Daintree joins the brand via FGL Sports

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

LCBO.com offers 5,000 products, $12 home delivery

LCBO president says sales site will boost Ontario wineries, breweries, cider producers

Lessons from Shop.ca and Beyond the Rack’s shortfalls

Despite failures in the Canadian ecomm space, there is still opportunity to grow

General Mills brings gluten-free Cheerios to Canada

U.S. creative will be adapted for Canadian campaign next month

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom

Aldo ups its fashion game for fall

#AldoMovesMe campaign aims to elevate perceptions of the brand