Around the web in 60 seconds

From Morning Filter (April 1, 2014), Marketing‘s daily morning newsletter Ford responds to GM’s Super Bowl commercial GM launched a 60-second commercial during the Super Bowl that follows a good-looking yet seemingly arrogant man as he struts through his expensive looking home ranting about hard-working Americans. The spot was widely criticized online for being insincere […]

From Morning Filter (April 1, 2014), Marketing‘s daily morning newsletter

Ford responds to GM’s Super Bowl commercial
GM launched a 60-second commercial during the Super Bowl that follows a good-looking yet seemingly arrogant man as he struts through his expensive looking home ranting about hard-working Americans. The spot was widely criticized online for being insincere and well, just plain odd. Ford has responded with a 60-second spot that clearly takes aim at its competitor, but focuses on how Americans are actually trying to make the world a better place one good deed at a time.
[Read more via Fast Company]

Google+ as popular as Twitter?
A new study from Forrester Research says giving up marketing on Google+ is a bad call. The survey of 60,000 U.S. internet users found 22% visit Google+ at least once a month, topping LinkedIn, Pinterest and Instagram, and tying with Twitter.
[Read more via Adweek]

WWE introduces subscription-only service
World Wrestling Entertainment introduced its subscription-only streaming video service in February to broadcast wrestling events like this weekend’s 30th WrestleMania. The WWE’s round-the-clock streaming costs a mere $10 a month, which includes pay-per-view showcase events that can cost upwards of $70 per event. The company is expected to reveal subscription numbers from the launch period April 7. The WWE’s goal is to have 1 million subscribers within the first year.
[Read more via New York Times]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

5 consumer trends you might want to take advantage of

Want to make the most of this year? Know what your customers want first

McDonald’s rolls out the welcome mat with new platform

Chain puts real life stories on display, and emphasizes local restaurants and diners

Why branded content is TV’s Trojan horse (Column)

The multi-billion dollar opportunity to engage consumers from one touchpoint to another

Converse turns its ‘Chucks’ into canvases for self-expression

Canadian portion of the global campaign includes PR, social media, print and OOH

Landlords make an offer for 11 Canadian Target stores

The Ontario Superior Court is slated to address the proposal later this week

Mouse Marketing picks up Polysporin

Sampling program aims to increase brand awareness and reach

Shelagh Stoneham on her role at Shoppers Drug Mart

Six months in, the senior vice-president of marketing shares her goals for the brand

Managing Digital: McDonald’s Canada’s Hope Bagozzi

Speed and accuracy key to navigating through the digital revolution