From Morning Filter (April 1, 2014), Marketing‘s daily morning newsletter
Ford responds to GM’s Super Bowl commercial
GM launched a 60-second commercial during the Super Bowl that follows a good-looking yet seemingly arrogant man as he struts through his expensive looking home ranting about hard-working Americans. The spot was widely criticized online for being insincere and well, just plain odd. Ford has responded with a 60-second spot that clearly takes aim at its competitor, but focuses on how Americans are actually trying to make the world a better place one good deed at a time.
[Read more via Fast Company]
Google+ as popular as Twitter?
A new study from Forrester Research says giving up marketing on Google+ is a bad call. The survey of 60,000 U.S. internet users found 22% visit Google+ at least once a month, topping LinkedIn, Pinterest and Instagram, and tying with Twitter.
[Read more via Adweek]
WWE introduces subscription-only service
World Wrestling Entertainment introduced its subscription-only streaming video service in February to broadcast wrestling events like this weekend’s 30th WrestleMania. The WWE’s round-the-clock streaming costs a mere $10 a month, which includes pay-per-view showcase events that can cost upwards of $70 per event. The company is expected to reveal subscription numbers from the launch period April 7. The WWE’s goal is to have 1 million subscribers within the first year.
[Read more via New York Times]
Subscribe to our e-mail newsletters for twice-daily updates from around the industry.