From Morning Filter (May 2, 2014), Marketing‘s daily morning newsletter
Potential acquisition would reshape U.S. TV industry
The television landscape is changing faster than you can say “Mad Men’s last season.” There’s a possible new television behemoth shaping up in the States if a reported deal between AT&T and DirecTV happens. DirecTV serves roughly 20 million customers alone; combine those with AT&T’s landline-based TV customers and the merged company would serve almost 26 million subscribers.
[Read more via The Wall Street Journal]
VW channels Tinder
For the new VW.com, the auto brand took inspiration from popular dating sites like Tinder. Like many dating sites, VW.com uses consumers’ location to suggest a car “match” in a nearby lot. “There a lot of parallels between online dating and car shopping,” said Winston Binch, chief digital officer of Deutsch LA, which made the site. “Picking your perfect mate and car are both stressful, rational and ultimately, emotional decisions. … We knew we needed to get people to fall in love with our cars quickly and painlessly.”
[Read more via Digiday]
Online match-making solution pairs retailers and designers
Startup clothing brands looking to extend their reach and get their wares in the hands of the fashion hungry can do so with the help of PopInShop, a newly launched online match-making tool. Brands can create a profile on the PopInShop website and get matched with physical stores that are looking to host pop-up shops. Brands pay a per-match fee.
[Read more via MoMagazine]
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