From Morning Filter (April 7, 2014), Marketing‘s daily morning newsletter
Shopify launches POS system in Canada
After a successful launch in the U.S. eight months ago, Shopify is launching its credit card reader in Canada that allows retailers to accept payments on-the-go using the Shopify mobile iPhone app.
[Read more via Retail Insider]
IKEA embarks on year-long makeover tour
Five IKEA employees will visit families across the U.S. To help them bring their home renovation idea to life. IKEA’s Home Tour Squad will document the experience for a web series produced by the home furnishings retailer. IKEA is said to be spending 1-2% of its advertising budget on the tour, which is $1 million to $2.4 million based on data from Kantar Media.
[Read more via New York Times]
Better than the baby?
After quickly coming to fame as “those commercials your dad always emails to you,” the ETrade baby has been retired. In his place is this musical outing from Ogilvy & Mather. Doing away with the easily shareable gag approach, this spot puts its budget into a larger, well-choreographed cast (instead of animated mouths oozing with dry wit).
[Read more via AdAge]
Subscribe to our e-mail newsletters for twice-daily updates from around the industry.