Around the web in 60 seconds

From Morning Filter (April 11, 2014), Marketing‘s daily morning newsletter Building strong brands, Dutch-style Interbrand recently launched its newest “Best Dutch Media Brands” report, which highlights exactly what its title suggests. What can marketers on this side of the pond learn from the Dutch media sector? In a nutshell, it’s time to break free from […]

From Morning Filter (April 11, 2014), Marketing‘s daily morning newsletter

Building strong brands, Dutch-style
Interbrand recently launched its newest “Best Dutch Media Brands” report, which highlights exactly what its title suggests. What can marketers on this side of the pond learn from the Dutch media sector? In a nutshell, it’s time to break free from rigid categories, infusing digital and clarifying your core values.
[Read more via Interbrand Blog]

Mattel takes aim at competitive toy gun market with new launch
Mattel spent nearly three years developing its soon-to-be-released line of four blasters called BOOMco. The guns are said to shoot their foam darts straighter and faster than Hasbro’s Nerf blasters. The tip of the dart uses a proprietary compound developed by Mattel’s in-house Chem Lab for better suction.
[Read move via Fast Company]

The legal murkiness of tweets
A lawsuit filed by actress Katherine Heigl against the drugstore Duane Reade has put a spotlight on the legal murkiness of tweets. The grocer tweeted a picture of Heigl leaving one of its stores without securing any sort of sponsorship from Heigl. Now the actress is demanding $6 million, claiming her “right of publicity.” The case will put new social media age questions to the courts in the U.S., such as whether tweets like Duane Reade’s imply endorsement.
[Read more via Digiday]

Brands Articles

Time for marketers to abandon the safety of the high ground (Book excerpt)

Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose

Subway Canada gets crafty with new ad campaign

The quick service restaurant touts the art of crafting the perfect sandwich

Crafting small market identity with big market marketing

Shock Top captures a little craft beer identity in a bottle

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers

Campbell Company of Canada names new president

SC Johnson vet Ana Dominguez takes the helm, replacing Philip Donne

Watch This: Canadian Tire talks to parents about back to school

Moms and dads share a few thoughts (and a few tears) on their kids' first day of school

Ottawa Senators make headlines with new CMO hire

Longtime newspaper executive Peter O’Leary starts his new position Sept. 22

Scotiabank’s Tangerine brand gets a PHD in media

Tangerine CMO Andrew Zimakas on why PHD won the account