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From Morning Filter (April 11, 2014), Marketing‘s daily morning newsletter Building strong brands, Dutch-style Interbrand recently launched its newest “Best Dutch Media Brands” report, which highlights exactly what its title suggests. What can marketers on this side of the pond learn from the Dutch media sector? In a nutshell, it’s time to break free from […]

From Morning Filter (April 11, 2014), Marketing‘s daily morning newsletter

Building strong brands, Dutch-style
Interbrand recently launched its newest “Best Dutch Media Brands” report, which highlights exactly what its title suggests. What can marketers on this side of the pond learn from the Dutch media sector? In a nutshell, it’s time to break free from rigid categories, infusing digital and clarifying your core values.
[Read more via Interbrand Blog]

Mattel takes aim at competitive toy gun market with new launch
Mattel spent nearly three years developing its soon-to-be-released line of four blasters called BOOMco. The guns are said to shoot their foam darts straighter and faster than Hasbro’s Nerf blasters. The tip of the dart uses a proprietary compound developed by Mattel’s in-house Chem Lab for better suction.
[Read move via Fast Company]

The legal murkiness of tweets
A lawsuit filed by actress Katherine Heigl against the drugstore Duane Reade has put a spotlight on the legal murkiness of tweets. The grocer tweeted a picture of Heigl leaving one of its stores without securing any sort of sponsorship from Heigl. Now the actress is demanding $6 million, claiming her “right of publicity.” The case will put new social media age questions to the courts in the U.S., such as whether tweets like Duane Reade’s imply endorsement.
[Read more via Digiday]

Brands Articles

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No hard sell, just a milk carton and his buddies

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Promotion in enRoute magazine connects beer brand to top pubs in cities across Canada

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Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Most chief marketers feel underpaid: CMO Council report

Smart alliances and digital skills key to CMOs' salary

Interbrand opening ‘corporate citizenship’ office in Canada

Move reflects Canadians' heightened interest in social values and the environment

HBC closing two Home Outfitters

Move is part of plan to merge with Hudson's Bay Home brand and drive more sales online

Elvis spotted around GTA in new campaign

It’s viva… Blue Mountain, as celebration of all things Elvis marks 20th anniversary

Walmart marks Eid with Facebook recipe ad

Using digital and social to reach multicultural consumers

Target launches new photo-capturing app

In a Snap allows in-app shopping