From Morning Filter (April 11, 2014), Marketing‘s daily morning newsletter
Building strong brands, Dutch-style
Interbrand recently launched its newest “Best Dutch Media Brands” report, which highlights exactly what its title suggests. What can marketers on this side of the pond learn from the Dutch media sector? In a nutshell, it’s time to break free from rigid categories, infusing digital and clarifying your core values.
[Read more via Interbrand Blog]
Mattel takes aim at competitive toy gun market with new launch
Mattel spent nearly three years developing its soon-to-be-released line of four blasters called BOOMco. The guns are said to shoot their foam darts straighter and faster than Hasbro’s Nerf blasters. The tip of the dart uses a proprietary compound developed by Mattel’s in-house Chem Lab for better suction.
[Read move via Fast Company]
The legal murkiness of tweets
A lawsuit filed by actress Katherine Heigl against the drugstore Duane Reade has put a spotlight on the legal murkiness of tweets. The grocer tweeted a picture of Heigl leaving one of its stores without securing any sort of sponsorship from Heigl. Now the actress is demanding $6 million, claiming her “right of publicity.” The case will put new social media age questions to the courts in the U.S., such as whether tweets like Duane Reade’s imply endorsement.
[Read more via Digiday]