From Morning Filter (April 17, 2014), Marketing‘s daily morning newsletter
Retail cyber attacks demand tighter security
Recent cyber attacks on large retailers such as Target and Neiman Marcus have left consumers and the U.S. Congress demanding tighter security measures. The National Retail Federation, the American industry’s largest advocate organization, announced its plans to open an Information Sharing and Analysis Centre (ISAC) that will allow merchants to access information on security threats as “identified by other merchants, the government, law enforcement and financial services firms.”
[Read more via RetailWire]
Heartbleed causes uptick for password management services
Services like 1Password and LastPass that secure and store consumers’ passwords for different services are seeing an uptick in sales thanks to Heartbleed. The panic about the bug has led many consumers to test these services. In the last week, Lastpass added 125,000 users.
[Read more via Mashable]
96% of people who start Buzzfeed sponsor quizzes finish them
On average, Buzzfeed posts almost 8 quizzes a day. The format is ubiquitous and closely tied to the Buzzfeed brand. It’s also a major way the site weaves brands into its content, creating sponsored quizzes that look and feel like its editorial, but are tied to a brand. The site gets great results, too: 96% of people who start a sponsored quiz finish it. Click through for more on Buzzfeed’s quiz strategy.
[Read more via Digiday]
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