Around the web in 60 seconds

From Morning Filter (April 17, 2014), Marketing‘s daily morning newsletter Retail cyber attacks demand tighter security Recent cyber attacks on large retailers such as Target and Neiman Marcus have left consumers and the U.S. Congress demanding tighter security measures. The National Retail Federation, the American industry’s largest advocate organization, announced its plans to open an […]

From Morning Filter (April 17, 2014), Marketing‘s daily morning newsletter

Retail cyber attacks demand tighter security
Recent cyber attacks on large retailers such as Target and Neiman Marcus have left consumers and the U.S. Congress demanding tighter security measures. The National Retail Federation, the American industry’s largest advocate organization, announced its plans to open an Information Sharing and Analysis Centre (ISAC) that will allow merchants to access information on security threats as “identified by other merchants, the government, law enforcement and financial services firms.”
[Read more via RetailWire]

Heartbleed causes uptick for password management services
Services like 1Password and LastPass that secure and store consumers’ passwords for different services are seeing an uptick in sales thanks to Heartbleed. The panic about the bug has led many consumers to test these services. In the last week, Lastpass added 125,000 users.
[Read more via Mashable]

96% of people who start Buzzfeed sponsor quizzes finish them
On average, Buzzfeed posts almost 8 quizzes a day. The format is ubiquitous and closely tied to the Buzzfeed brand. It’s also a major way the site weaves brands into its content, creating sponsored quizzes that look and feel like its editorial, but are tied to a brand. The site gets great results, too: 96% of people who start a sponsored quiz finish it. Click through for more on Buzzfeed’s quiz strategy.
[Read more via Digiday]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Rogers Radio partners with Shazam on content play

Booster Juice signs on as the inaugural sponsors of The Shazam @ 7 Countdown

Canada Goose’s leader speaks on brand authenticity and growth

As firm opens new stores, CEO Dani Reiss says it's a company for all seasons

How Neal Brothers used colour blocking to freshen things up

Whole Foods said traditional packaging wouldn't resonate with shoppers

The unwritten rules of athletic endorsement deals (Column)

A recent cover shoot with Michael Phelps serves as a warning for brands

Walmart hints at the CEO-as-ad-star possibilities for brands

Doug McMillon is a pitchman with a proven sense of social media savvy

Canada Post puts B2B GM into influencer marketing role

Jennifer Campbell to focus on advocacy, education and 'inspiration'

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications