Around the web in 60 seconds

From Morning Filter (April 17, 2014), Marketing‘s daily morning newsletter Retail cyber attacks demand tighter security Recent cyber attacks on large retailers such as Target and Neiman Marcus have left consumers and the U.S. Congress demanding tighter security measures. The National Retail Federation, the American industry’s largest advocate organization, announced its plans to open an […]

From Morning Filter (April 17, 2014), Marketing‘s daily morning newsletter

Retail cyber attacks demand tighter security
Recent cyber attacks on large retailers such as Target and Neiman Marcus have left consumers and the U.S. Congress demanding tighter security measures. The National Retail Federation, the American industry’s largest advocate organization, announced its plans to open an Information Sharing and Analysis Centre (ISAC) that will allow merchants to access information on security threats as “identified by other merchants, the government, law enforcement and financial services firms.”
[Read more via RetailWire]

Heartbleed causes uptick for password management services
Services like 1Password and LastPass that secure and store consumers’ passwords for different services are seeing an uptick in sales thanks to Heartbleed. The panic about the bug has led many consumers to test these services. In the last week, Lastpass added 125,000 users.
[Read more via Mashable]

96% of people who start Buzzfeed sponsor quizzes finish them
On average, Buzzfeed posts almost 8 quizzes a day. The format is ubiquitous and closely tied to the Buzzfeed brand. It’s also a major way the site weaves brands into its content, creating sponsored quizzes that look and feel like its editorial, but are tied to a brand. The site gets great results, too: 96% of people who start a sponsored quiz finish it. Click through for more on Buzzfeed’s quiz strategy.
[Read more via Digiday]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Why branded Content is TV’s Trojan horse (Column)

The multi-billion dollar opportunity to engage consumers from one touchpoint to another

Converse turns its ‘Chucks’ into canvases for self-expression

Canadian portion of the global campaign includes PR, social media, print and OOH

Landlords make an offer for 11 Canadian Target stores

The Ontario Superior Court is slated to address the proposal later this week

Mouse Marketing picks up Polysporin

Sampling program aims to increase brand awareness and reach

Shelagh Stoneham on her role at Shoppers Drug Mart

Six months in, the senior vice-president of marketing shares her goals for the brand

Managing Digital: McDonald’s Canada’s Hope Bagozzi

Speed and accuracy key to navigating through the digital revolution

H&R Block focuses on expertise in new campaign

The brand replaces its long-running "Tax Pain" platform with new creative

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency