Around the web in 60 seconds

From Morning Filter (April 17, 2014), Marketing‘s daily morning newsletter Retail cyber attacks demand tighter security Recent cyber attacks on large retailers such as Target and Neiman Marcus have left consumers and the U.S. Congress demanding tighter security measures. The National Retail Federation, the American industry’s largest advocate organization, announced its plans to open an […]

From Morning Filter (April 17, 2014), Marketing‘s daily morning newsletter

Retail cyber attacks demand tighter security
Recent cyber attacks on large retailers such as Target and Neiman Marcus have left consumers and the U.S. Congress demanding tighter security measures. The National Retail Federation, the American industry’s largest advocate organization, announced its plans to open an Information Sharing and Analysis Centre (ISAC) that will allow merchants to access information on security threats as “identified by other merchants, the government, law enforcement and financial services firms.”
[Read more via RetailWire]

Heartbleed causes uptick for password management services
Services like 1Password and LastPass that secure and store consumers’ passwords for different services are seeing an uptick in sales thanks to Heartbleed. The panic about the bug has led many consumers to test these services. In the last week, Lastpass added 125,000 users.
[Read more via Mashable]

96% of people who start Buzzfeed sponsor quizzes finish them
On average, Buzzfeed posts almost 8 quizzes a day. The format is ubiquitous and closely tied to the Buzzfeed brand. It’s also a major way the site weaves brands into its content, creating sponsored quizzes that look and feel like its editorial, but are tied to a brand. The site gets great results, too: 96% of people who start a sponsored quiz finish it. Click through for more on Buzzfeed’s quiz strategy.
[Read more via Digiday]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Amex rolls out new cross-company loyalty program

Users can join Plenti for free and don't have to be an American Express cardholder

Spotify creates a soundtrack for Canada

With its first major Canadian campaign, the streaming service is courting local credibility

Challenges brands face when executing native advertising

Can brands speak to consumers without selling?

Focus on the front end and win with ethnic consumers (Column)

How to build more than just a transaction with the ethnic consumer

Fancy burger market in Canada keeps growing: analyst

Consumers willing to pay a premium for high quality beef and ingredients

Penguin launches ‘hotline’ for Mother’s Day shoppers

Publisher-agnostic program makes suggestions based on stated preferences

Managing Digital: McCain’s marketing VP Vikram Bawa

"Most digital agencies don't truly understand mobile to the extent I'd like them to"

On the Move: New hires at BBC, Notch, Narrative and Havas

A weekly recap of who's headed where in Canadian marketing and communications

Marketing Awards 2015: Multicultural shortlist

The last shortlist has been revealed in the lead-up to the June gala