Around the web in 60 seconds

From Morning Filter (April 24, 2014), Marketing‘s daily morning newsletter FedEx to open shipping centres within Home Hardware locations As more and more consumers are turning to e-commerce, FedEx is looking to expand its presence in Canada among online shoppers. The shipping company said the centres will act as mini hubs, allowing consumers to pick […]

From Morning Filter (April 24, 2014), Marketing‘s daily morning newsletter

FedEx to open shipping centres within Home Hardware locations
As more and more consumers are turning to e-commerce, FedEx is looking to expand its presence in Canada among online shoppers. The shipping company said the centres will act as mini hubs, allowing consumers to pick up and drop off parcels. Though Home Hardware operates around 1,100 locations across Canada, the home improvement retailer hasn’t said how many of its stores will incorporate the new shipping centre.
[Read more via CTV News]

New product targets distracted TV viewers
In the fight to attract eyeballs at all times—including commercial breaks, when people’s attention may wander away from the screen—programmatic platform Xaxis is introducing a product to let advertisers serve ads on the mobile devices of TV viewers that correspond with those airing on their TV. Called Sync, the product taps into the current consumption habit in which up to half of viewers watching broadcast TV are also using another device simultaneously.
[Read more via Ad Age]

Amazon strikes a deal with HBO
Watch out, Netflix. Amazon has struck a deal that will see HBO’s sought-after content on its Amazon Prime service. Though new episodes of the cable network’s shows like Girls and Game of Thrones aren’t part of the deal, Amazon will offer streaming of well-loved shows like The Sopranos and Six Feet Under, as well as earlier seasons of shows like Boardwalk Empire and True Blood. New seasons will be added three years after their original broadcast.
[Read more via Gizmodo]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Blacks takes its new look on road and to the airport

Blacks supports its new store concept and website with creative from Taxi

MasterCard sponsors Stand Up To Cancer Canada

PR event asked Torontonians to publicly stand up for loved ones

Mercedes-Benz tells a great story with a car canvas

Automaker commissions Nova Scotia artist to paint vintage Mercedes

Time for marketers to abandon the safety of the high ground (Book excerpt)

Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose

Subway Canada gets crafty with new ad campaign

The quick service restaurant touts the art of crafting the perfect sandwich

Crafting small market identity with big market marketing

Shock Top captures a little craft beer identity in a bottle

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers