From Morning Filter (April 24, 2014), Marketing‘s daily morning newsletter
FedEx to open shipping centres within Home Hardware locations
As more and more consumers are turning to e-commerce, FedEx is looking to expand its presence in Canada among online shoppers. The shipping company said the centres will act as mini hubs, allowing consumers to pick up and drop off parcels. Though Home Hardware operates around 1,100 locations across Canada, the home improvement retailer hasn’t said how many of its stores will incorporate the new shipping centre.
[Read more via CTV News]
New product targets distracted TV viewers
In the fight to attract eyeballs at all times—including commercial breaks, when people’s attention may wander away from the screen—programmatic platform Xaxis is introducing a product to let advertisers serve ads on the mobile devices of TV viewers that correspond with those airing on their TV. Called Sync, the product taps into the current consumption habit in which up to half of viewers watching broadcast TV are also using another device simultaneously.
[Read more via Ad Age]
Amazon strikes a deal with HBO
Watch out, Netflix. Amazon has struck a deal that will see HBO’s sought-after content on its Amazon Prime service. Though new episodes of the cable network’s shows like Girls and Game of Thrones aren’t part of the deal, Amazon will offer streaming of well-loved shows like The Sopranos and Six Feet Under, as well as earlier seasons of shows like Boardwalk Empire and True Blood. New seasons will be added three years after their original broadcast.
[Read more via Gizmodo]
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