Around the web in 60 seconds

From Morning Filter (April 25, 2014), Marketing‘s daily morning newsletter Subway and Liverpool FC pitch in Football (or soccer, whatever floats your boat) club Liverpool FC has inked a multi-year deal with Subway. This marks the latest in a series of North American sponsorship deals for the club, which has also done marketing deals with […]

From Morning Filter (April 25, 2014), Marketing‘s daily morning newsletter

Subway and Liverpool FC pitch in
Football (or soccer, whatever floats your boat) club Liverpool FC has inked a multi-year deal with Subway. This marks the latest in a series of North American sponsorship deals for the club, which has also done marketing deals with Vancouver-based EA Sports, Gatorade and PepsiCo over the last several months. It’s Subway’s first such agreement with a Barclays English Premier League club.
[Read more via NYSportsJournalism.com]

Android pulls ahead in mobile ad traffic
Apple’s iOS operating system is often first to get new apps. Studies have shown iOS users also spend more than their Android counterparts. But a new report from the mobile ad firm Opera Mediaworks shows Android is beginning to overtake iOS in ad traffic for this first time in Q1 2014.
[Read more via ClickZ]

OfficeMax Grand & Toy closing retail locations
OfficeMax Grand & Toy announced that its closing all 19 of its Canadian retail locations, but will continue to serve customers through its e-commerce site and direct sales channels “to better serve our customers in response to their changing business needs.” Approximately 160 employees, both full time and part time, will be impacted by the store closures.
[Read more via CNW]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach

Air Miles backtracks on points cancellation plan

LoyaltyOne says legislative 'uncertainty' drove decision

Ethnic retailing is moving from niche to mainstream

Canadian consumers are changing, but too few retailers are paying attention

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Increased demand drives Grocery Gateway’s growth

Longo's CEO says online grocery shopping has 'come of age'

Canadian Olympic Committee signs with Sid Lee

COC signs with new agency of record until 2020 Tokyo Games

Luxury retail must go digital or be forgotten (column)

AJ Dalal says luxury retail ignores the connected shopper at its peril

Carlsberg picks Ogilvy as AOR

The agency wins all of the brewer's brands in Canada, including Kronenbourg and Somersby.

Localize labels talk to consumers about food sourcing

QR codes and a scoring system tell Ottawa shoppers where they're buying from