Around the web in 60 seconds

From Morning Filter (April 28, 2014), Marketing‘s daily morning newsletter Perks and perils of the “freemium” model There are a lot of challenges for startups trying to make the “freemium” business model work. Internet startups and smartphone app developers in particular are leaning heavily on the model—a combination of “free” and “premium” where users get […]

From Morning Filter (April 28, 2014), Marketing‘s daily morning newsletter

Perks and perils of the “freemium” model
There are a lot of challenges for startups trying to make the “freemium” business model work. Internet startups and smartphone app developers in particular are leaning heavily on the model—a combination of “free” and “premium” where users get basic features free and pay for a more robust experience. Learn what to consider if you’re going the freemium route from a Harvard Business School assistant professor of marketing who has extensively studied different models.
[Read more via Harvard Business Review]

Sears launches an expanded version of its digital shopping tool
Last year Sears in the U.S. launched a service called Member Assist that allows members of its loyalty program to connect with sales associates from more than 400 stores through a website or mobile app. Last week the retail chain introduced an expanded version of the program called Get Advice so that members can tap thousands of Sears associates and millions of loyalty members for purchasing advice. Members can post and answer product-related questions, and can also vote on the most helpful answers.
[Read more via Winnipeg Free Press]

Amazon getting into smartphones
Amazon is the latest player to get into the smartphone game with a plan to launch its first-ever smartphone this summer. Though Amazon is mum on details, one of the key features is reportedly Prime Data, a “unique” wireless plan. Business Insider is speculating that the company may tap brands to act as advertisers sponsoring data for Amazon smartphone users, edging out its competitors by offering a primary mobile service free of charge.
[Read more via Business Insider]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

Frank & Oak push pop-up competition in the U.S.

Montreal-based retailer is giving consumers the power to pick temporary locations

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

What the Heinz-Kraft merger could mean for Canada

Experts say deal will likely lead to layoffs as the two companies find ways to share costs

N.L. college picks Target Marketing to steer branding

Campaign for College of the North Atlantic expected to launch this summer

Metro gets personal with latest digital play

Grocer offers personalized deals through mobile app and website

Schick debuts YouTube series in bid to reach young women

Branded content play marks the razor brand's first foray onto YouTube

Casino Rama bets on Media Experts/Taxi

Longtime partners were among five agency groups that pitched the business