Around the web in 60 seconds

From Morning Filter (April. 30, 2014), Marketing‘s daily morning newsletter Target appoints new chief information officer On the heels of a 2013 data security breech, Target has appointed Bob DeRodes to lead its “technology transformation.” He will oversee the technology team and be responsible for implementing enhanced security measures. During his 40 year career, DeRodes […]

From Morning Filter (April. 30, 2014), Marketing‘s daily morning newsletter

Target appoints new chief information officer
On the heels of a 2013 data security breech, Target has appointed Bob DeRodes to lead its “technology transformation.” He will oversee the technology team and be responsible for implementing enhanced security measures. During his 40 year career, DeRodes held senior information technology advisor positions for the Center for CIO Leadership, the U.S. Department of Homeland Security, the U.S. Secretary of Defense and the U.S. Department of Justice.
[Read more via Target Press Room]

Listen up, Fat Bastard. You might be onto something
From a cereal called Holy Crap and an industrial fan company called Big Ass Fans to wines named Sassy Bitch and Fat Bastard, it turns out having a risqué name could help small businesses boost sales. This article looks at the risks of having a boring name and the perks of using one that will grab people’s attention in an age where click-throughs and site stickiness count more than ever.
[Read more via The New York Times]

Pornhub is planting trees for Arbor Day
Arbor Day isn’t at the top of most marketers content calendars, but Pornhub is getting a big PR hit out of it. The adult entertainment site is planting a tree for every 100 videos watched in celebration of Arbor Day and courting plenty of press. The campaign name? Pornhub Gives America Wood. (Get it??)
[Read more via the Daily Dot]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Millennial-ized market means Kraft Dinner is now KD

Low-risk name change drives brand update across 27 products

Jaguar Land Rover picks Mint

Toronto shop becomes automaker's first agency of record in 15 years

Toronto yoga junky finds her Flow for online contest

Bottled water brand wraps its social media contest after finding The Chi Junky

Working myself out of a job (Column)

In an ideal world, a good company may not need a PR firm. In reality...

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Shopify to spend more to grow ahead of holiday season

Despite Q2 loss, revenue nearly doubles from a year ago

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

Amazon expected to become top U.S. clothing retailer

Will ecommerce giant become the king of clothing in Canada?

Weak dollar not all bad news for retailers (Survey)

Canadians are rethinking their cross-border shopping trips