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From Morning Filter (April. 30, 2014), Marketing‘s daily morning newsletter Target appoints new chief information officer On the heels of a 2013 data security breech, Target has appointed Bob DeRodes to lead its “technology transformation.” He will oversee the technology team and be responsible for implementing enhanced security measures. During his 40 year career, DeRodes […]

From Morning Filter (April. 30, 2014), Marketing‘s daily morning newsletter

Target appoints new chief information officer
On the heels of a 2013 data security breech, Target has appointed Bob DeRodes to lead its “technology transformation.” He will oversee the technology team and be responsible for implementing enhanced security measures. During his 40 year career, DeRodes held senior information technology advisor positions for the Center for CIO Leadership, the U.S. Department of Homeland Security, the U.S. Secretary of Defense and the U.S. Department of Justice.
[Read more via Target Press Room]

Listen up, Fat Bastard. You might be onto something
From a cereal called Holy Crap and an industrial fan company called Big Ass Fans to wines named Sassy Bitch and Fat Bastard, it turns out having a risqué name could help small businesses boost sales. This article looks at the risks of having a boring name and the perks of using one that will grab people’s attention in an age where click-throughs and site stickiness count more than ever.
[Read more via The New York Times]

Pornhub is planting trees for Arbor Day
Arbor Day isn’t at the top of most marketers content calendars, but Pornhub is getting a big PR hit out of it. The adult entertainment site is planting a tree for every 100 videos watched in celebration of Arbor Day and courting plenty of press. The campaign name? Pornhub Gives America Wood. (Get it??)
[Read more via the Daily Dot]

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