Around the web in 60 seconds

From Morning Filter (April. 30, 2014), Marketing‘s daily morning newsletter Target appoints new chief information officer On the heels of a 2013 data security breech, Target has appointed Bob DeRodes to lead its “technology transformation.” He will oversee the technology team and be responsible for implementing enhanced security measures. During his 40 year career, DeRodes […]

From Morning Filter (April. 30, 2014), Marketing‘s daily morning newsletter

Target appoints new chief information officer
On the heels of a 2013 data security breech, Target has appointed Bob DeRodes to lead its “technology transformation.” He will oversee the technology team and be responsible for implementing enhanced security measures. During his 40 year career, DeRodes held senior information technology advisor positions for the Center for CIO Leadership, the U.S. Department of Homeland Security, the U.S. Secretary of Defense and the U.S. Department of Justice.
[Read more via Target Press Room]

Listen up, Fat Bastard. You might be onto something
From a cereal called Holy Crap and an industrial fan company called Big Ass Fans to wines named Sassy Bitch and Fat Bastard, it turns out having a risqué name could help small businesses boost sales. This article looks at the risks of having a boring name and the perks of using one that will grab people’s attention in an age where click-throughs and site stickiness count more than ever.
[Read more via The New York Times]

Pornhub is planting trees for Arbor Day
Arbor Day isn’t at the top of most marketers content calendars, but Pornhub is getting a big PR hit out of it. The adult entertainment site is planting a tree for every 100 videos watched in celebration of Arbor Day and courting plenty of press. The campaign name? Pornhub Gives America Wood. (Get it??)
[Read more via the Daily Dot]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences