Around the web in 60 seconds

From Morning Filter (May 1, 2014), Marketing‘s daily morning newsletter Condé Nast building new home for its digital content Condé Nast has been making its magazine content available on several websites and apps, and since the volume of that content has grown, it is setting up a digital home for it. A yet-to-launch website called […]

From Morning Filter (May 1, 2014), Marketing‘s daily morning newsletter

Condé Nast building new home for its digital content
Condé Nast has been making its magazine content available on several websites and apps, and since the volume of that content has grown, it is setting up a digital home for it. A yet-to-launch website called The Scene will host a curated collection for the magazine publisher’s premium video entertainment. The platform is being built by Condé Nast Entertainment.
[Read more via Capital New York]

The Gap didn’t like Improv Everywhere’s latest prank
For its latest prank, 40 members of Improv Everywhere descended on a Manhattan The Gap store, standing stoically with white fabric over their faces, impersonating The Gap’s mannequins. While the tourists and shoppers loved it, the store wasn’t so impressed and called the cops on the group.
[Read more via the Daily Dot]

Dronevertising has arrived
Banner ads are on trend again, but not the ones you’re thinking of. A new startup called DroneCast is selling ad space via physical banners carried by drones. While the Amazon drone video turned out to be a hoax, DroneCast is claiming its a legit business that currently has five clients in Philadelphia.
[Read more via Mashable]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Toronto waterfront neighbourhood gets a creative rebrand

Raw Design invites young creative Torontonians to herald City of Arts

Hershey spreads Reese brand into new market

Consumer demand pushes new product into competition with Nutella

Bullseye – Remember Equity?

Campaigns used to run for years. But as Mike Tennant observes, marketing has become mostly short-term plays

Douglas Coupland to create 3D artwork for Simons

National tour of retail locations will culminate in 2019 unveiling

Walmart.ca to offer online grocery pickup orders

Service launching in Ottawa at 11 locations

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors