From Morning Filter (May 1, 2014), Marketing‘s daily morning newsletter
Condé Nast building new home for its digital content
Condé Nast has been making its magazine content available on several websites and apps, and since the volume of that content has grown, it is setting up a digital home for it. A yet-to-launch website called The Scene will host a curated collection for the magazine publisher’s premium video entertainment. The platform is being built by Condé Nast Entertainment.
[Read more via Capital New York]
The Gap didn’t like Improv Everywhere’s latest prank
For its latest prank, 40 members of Improv Everywhere descended on a Manhattan The Gap store, standing stoically with white fabric over their faces, impersonating The Gap’s mannequins. While the tourists and shoppers loved it, the store wasn’t so impressed and called the cops on the group.
[Read more via the Daily Dot]
Dronevertising has arrived
Banner ads are on trend again, but not the ones you’re thinking of. A new startup called DroneCast is selling ad space via physical banners carried by drones. While the Amazon drone video turned out to be a hoax, DroneCast is claiming its a legit business that currently has five clients in Philadelphia.
[Read more via Mashable]
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