Around the web in 60 seconds

From Morning Filter (May 1, 2014), Marketing‘s daily morning newsletter Condé Nast building new home for its digital content Condé Nast has been making its magazine content available on several websites and apps, and since the volume of that content has grown, it is setting up a digital home for it. A yet-to-launch website called […]

From Morning Filter (May 1, 2014), Marketing‘s daily morning newsletter

Condé Nast building new home for its digital content
Condé Nast has been making its magazine content available on several websites and apps, and since the volume of that content has grown, it is setting up a digital home for it. A yet-to-launch website called The Scene will host a curated collection for the magazine publisher’s premium video entertainment. The platform is being built by Condé Nast Entertainment.
[Read more via Capital New York]

The Gap didn’t like Improv Everywhere’s latest prank
For its latest prank, 40 members of Improv Everywhere descended on a Manhattan The Gap store, standing stoically with white fabric over their faces, impersonating The Gap’s mannequins. While the tourists and shoppers loved it, the store wasn’t so impressed and called the cops on the group.
[Read more via the Daily Dot]

Dronevertising has arrived
Banner ads are on trend again, but not the ones you’re thinking of. A new startup called DroneCast is selling ad space via physical banners carried by drones. While the Amazon drone video turned out to be a hoax, DroneCast is claiming its a legit business that currently has five clients in Philadelphia.
[Read more via Mashable]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Telus delivers custom pizzas to Game of Thrones fans

The brand's using the popular HBO show to promote its cable service, Telus Optik

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Managing Digital: Mondelez Canada’s Janine Keogh

Marketing VP says the key to digital is to remain curious and experiment

Canada’s Hottest Ads – The GoPro and Samsung show

Diego Bertagni and Joshua Stein are scratching their heads at the latest Top 10

Ontario confirms beer will be sold in grocery stores

Province hosting a pilot project to sell 12-packs of beer in LCBO stores

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Canadian Football League hires new director of communications

Paulo Senra joins the CFL from the Canadian Olympic Committee

Simons CEO Peter Simons on the department-store wars

"We’re not Starbucks—there will be a limit to how many stores we build"