Around the web in 60 seconds

From Morning Filter (May 5, 2014), Marketing‘s daily morning newsletter Health ties into loyalty at Loblaw Buy granola bars in bulk and get some bonus rewards points. Buy milk on a certain day and earn some extra points. Take the stairs and rack up a few more points. Wait, what? Loblaw Companies Ltd. may start […]

From Morning Filter (May 5, 2014), Marketing‘s daily morning newsletter

Health ties into loyalty at Loblaw
Buy granola bars in bulk and get some bonus rewards points. Buy milk on a certain day and earn some extra points. Take the stairs and rack up a few more points. Wait, what? Loblaw Companies Ltd. may start rewarding members of its PC Plus loyalty program with points for exercising and showing healthy behaviours. Executive chairman Galen G. Weston explains how the idea is logical coming from Loblaw.
[Read more via the Toronto Star]

A look back at PayPal’s logos
E-commerce giant PayPal has introduced a new logo as part of a global marketing initiative that revolves around what it calls “the people-powered economy.” PayPal last changed its logo in 2007. Company president David Marcus said it was time to change the logo to reflect the number of new services PayPal has added over the last few years.
[Read more via Mashable]

Google’s massive markup on Google glass
Google Glass goes for $1,500 via an exclusive program offered to select consumers rather than the open market. But a website that dissembles consumer goods and analyzes their value says its only worth about $80, 18 times less than the selling price. Click through for the breakdown of costs.
[Read more via the Daily Dot]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences