Around the web in 60 seconds

From Morning Filter (May 5, 2014), Marketing‘s daily morning newsletter Health ties into loyalty at Loblaw Buy granola bars in bulk and get some bonus rewards points. Buy milk on a certain day and earn some extra points. Take the stairs and rack up a few more points. Wait, what? Loblaw Companies Ltd. may start […]

From Morning Filter (May 5, 2014), Marketing‘s daily morning newsletter

Health ties into loyalty at Loblaw
Buy granola bars in bulk and get some bonus rewards points. Buy milk on a certain day and earn some extra points. Take the stairs and rack up a few more points. Wait, what? Loblaw Companies Ltd. may start rewarding members of its PC Plus loyalty program with points for exercising and showing healthy behaviours. Executive chairman Galen G. Weston explains how the idea is logical coming from Loblaw.
[Read more via the Toronto Star]

A look back at PayPal’s logos
E-commerce giant PayPal has introduced a new logo as part of a global marketing initiative that revolves around what it calls “the people-powered economy.” PayPal last changed its logo in 2007. Company president David Marcus said it was time to change the logo to reflect the number of new services PayPal has added over the last few years.
[Read more via Mashable]

Google’s massive markup on Google glass
Google Glass goes for $1,500 via an exclusive program offered to select consumers rather than the open market. But a website that dissembles consumer goods and analyzes their value says its only worth about $80, 18 times less than the selling price. Click through for the breakdown of costs.
[Read more via the Daily Dot]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

CMOs want the “brand” back in branded content

At IAB Engage, marketers for Molson, Kraft, Cara Foods talk branded content strategy

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Metro pairs fashion with food

Grocer partners with fashion magazine Flare on food-focused marketing campaign

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

Frank & Oak push pop-up competition in the U.S.

Montreal-based retailer is giving consumers the power to pick temporary locations

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

What the Heinz-Kraft merger could mean for Canada

Experts say deal will likely lead to layoffs as the two companies find ways to share costs