Around the web in 60 seconds

From Morning Filter (May 5, 2014), Marketing‘s daily morning newsletter Health ties into loyalty at Loblaw Buy granola bars in bulk and get some bonus rewards points. Buy milk on a certain day and earn some extra points. Take the stairs and rack up a few more points. Wait, what? Loblaw Companies Ltd. may start […]

From Morning Filter (May 5, 2014), Marketing‘s daily morning newsletter

Health ties into loyalty at Loblaw
Buy granola bars in bulk and get some bonus rewards points. Buy milk on a certain day and earn some extra points. Take the stairs and rack up a few more points. Wait, what? Loblaw Companies Ltd. may start rewarding members of its PC Plus loyalty program with points for exercising and showing healthy behaviours. Executive chairman Galen G. Weston explains how the idea is logical coming from Loblaw.
[Read more via the Toronto Star]

A look back at PayPal’s logos
E-commerce giant PayPal has introduced a new logo as part of a global marketing initiative that revolves around what it calls “the people-powered economy.” PayPal last changed its logo in 2007. Company president David Marcus said it was time to change the logo to reflect the number of new services PayPal has added over the last few years.
[Read more via Mashable]

Google’s massive markup on Google glass
Google Glass goes for $1,500 via an exclusive program offered to select consumers rather than the open market. But a website that dissembles consumer goods and analyzes their value says its only worth about $80, 18 times less than the selling price. Click through for the breakdown of costs.
[Read more via the Daily Dot]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

5 consumer trends you might want to take advantage of

Want to make the most of this year? Know what your customers want first

McDonald’s rolls out the welcome mat with new platform

Chain puts real life stories on display, and emphasizes local restaurants and diners

Why branded content is TV’s Trojan horse (Column)

The multi-billion dollar opportunity to engage consumers from one touchpoint to another

Converse turns its ‘Chucks’ into canvases for self-expression

Canadian portion of the global campaign includes PR, social media, print and OOH

Landlords make an offer for 11 Canadian Target stores

The Ontario Superior Court is slated to address the proposal later this week

Mouse Marketing picks up Polysporin

Sampling program aims to increase brand awareness and reach

Shelagh Stoneham on her role at Shoppers Drug Mart

Six months in, the senior vice-president of marketing shares her goals for the brand

Managing Digital: McDonald’s Canada’s Hope Bagozzi

Speed and accuracy key to navigating through the digital revolution