Around the web in 60 seconds

From Morning Filter (May 5, 2014), Marketing‘s daily morning newsletter Health ties into loyalty at Loblaw Buy granola bars in bulk and get some bonus rewards points. Buy milk on a certain day and earn some extra points. Take the stairs and rack up a few more points. Wait, what? Loblaw Companies Ltd. may start […]

From Morning Filter (May 5, 2014), Marketing‘s daily morning newsletter

Health ties into loyalty at Loblaw
Buy granola bars in bulk and get some bonus rewards points. Buy milk on a certain day and earn some extra points. Take the stairs and rack up a few more points. Wait, what? Loblaw Companies Ltd. may start rewarding members of its PC Plus loyalty program with points for exercising and showing healthy behaviours. Executive chairman Galen G. Weston explains how the idea is logical coming from Loblaw.
[Read more via the Toronto Star]

A look back at PayPal’s logos
E-commerce giant PayPal has introduced a new logo as part of a global marketing initiative that revolves around what it calls “the people-powered economy.” PayPal last changed its logo in 2007. Company president David Marcus said it was time to change the logo to reflect the number of new services PayPal has added over the last few years.
[Read more via Mashable]

Google’s massive markup on Google glass
Google Glass goes for $1,500 via an exclusive program offered to select consumers rather than the open market. But a website that dissembles consumer goods and analyzes their value says its only worth about $80, 18 times less than the selling price. Click through for the breakdown of costs.
[Read more via the Daily Dot]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Uniqlo’s blend-in brand well-poised to win market share

A bit of unfamiliarity goes a long way in managing expectations

A by-the-numbers look at #BellLetsTalk

The results from Bell's 2015 mental health campaign blow away previous years

CMOs feel unready to deal with data deluge: Deloitte

Report shows marketers feel unprepared for what's coming next

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Canada’s Hottest Ads:
December cheer dominates

... and that beer fridge turns up everywhere (with Denise Rossetto and Todd Mackie)

PR Move of the Week:
Sears Canada

Retailer’s offer to Target's soon-to-be-ex-employees hits the mark

Bell readies Let’s Talk Day
for 2015

Major PR push helps mental health
stay in the spotlight