Around the web in 60 seconds

From Morning Filter (Jan. 9, 2014), Marketing‘s daily morning newsletter Virgin America recreates viral video live in cabin Virgin America released a glossy, amped up version of an in-flight safety training video in October. This week the airline followed up on the video (which has racked up over 8 million views) with a side-by-side comparison […]

From Morning Filter (Jan. 9, 2014), Marketing‘s daily morning newsletter

Virgin America recreates viral video live in cabin
Virgin America released a glossy, amped up version of an in-flight safety training video in October. This week the airline followed up on the video (which has racked up over 8 million views) with a side-by-side comparison of the original and a video of a flight attendant recreating it live in an aircraft cabin. He nails every move.
[Read more via the Daily Dot]

Dx3 announces speaker lineup
On Wednesday Dx3 announced its lineup for 2014, including speakers from Buzzfeed, Microsoft and the New York-based ad agency The Barbarian Group. Scheduled for March 5 and 6, the conference will bring 40 sessions and 120 exhibitors to Toronto’s Metro Toronto Convention Centre with talks on retail, social media, mobile and data.
[Read more via TechVibes]

Pinterest in legal battle over name
The European Commission Office for Harmonisation of the Internal Market has ruled that a company called Premium Interest is entitled to the name “Pinterest” within the United Kingdom. The site, an online scrapbooking tool, had registered the name before Pinterest became popular in the United Kingdom.
[Read more via ClickZ]

Monolo Blahnik partners with Sarah Jessica Parker
Sarah Jessica Parker and her Sex and the City character Carrie Bradshaw are inextricably linked to designer high heels. So it’s no surprise that Parker partnered with Monolo Blahnik’s CEO George Malkemus on the launch of a luxury line of… what else? Shoes. The line called SJP Collection debuts exclusively at Nordstrom, Feb. 28.
[Read more via Telegraph]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

5 consumer trends you might want to take advantage of

Want to make the most of this year? Know what your customers want first

McDonald’s rolls out the welcome mat with new platform

Chain puts real life stories on display, and emphasizes local restaurants and diners

Why branded content is TV’s Trojan horse (Column)

The multi-billion dollar opportunity to engage consumers from one touchpoint to another

Converse turns its ‘Chucks’ into canvases for self-expression

Canadian portion of the global campaign includes PR, social media, print and OOH

Landlords make an offer for 11 Canadian Target stores

The Ontario Superior Court is slated to address the proposal later this week

Mouse Marketing picks up Polysporin

Sampling program aims to increase brand awareness and reach

Shelagh Stoneham on her role at Shoppers Drug Mart

Six months in, the senior vice-president of marketing shares her goals for the brand

Managing Digital: McDonald’s Canada’s Hope Bagozzi

Speed and accuracy key to navigating through the digital revolution