Around the web in 60 seconds

From Morning Filter (Jan. 9, 2014), Marketing‘s daily morning newsletter Virgin America recreates viral video live in cabin Virgin America released a glossy, amped up version of an in-flight safety training video in October. This week the airline followed up on the video (which has racked up over 8 million views) with a side-by-side comparison […]

From Morning Filter (Jan. 9, 2014), Marketing‘s daily morning newsletter

Virgin America recreates viral video live in cabin
Virgin America released a glossy, amped up version of an in-flight safety training video in October. This week the airline followed up on the video (which has racked up over 8 million views) with a side-by-side comparison of the original and a video of a flight attendant recreating it live in an aircraft cabin. He nails every move.
[Read more via the Daily Dot]

Dx3 announces speaker lineup
On Wednesday Dx3 announced its lineup for 2014, including speakers from Buzzfeed, Microsoft and the New York-based ad agency The Barbarian Group. Scheduled for March 5 and 6, the conference will bring 40 sessions and 120 exhibitors to Toronto’s Metro Toronto Convention Centre with talks on retail, social media, mobile and data.
[Read more via TechVibes]

Pinterest in legal battle over name
The European Commission Office for Harmonisation of the Internal Market has ruled that a company called Premium Interest is entitled to the name “Pinterest” within the United Kingdom. The site, an online scrapbooking tool, had registered the name before Pinterest became popular in the United Kingdom.
[Read more via ClickZ]

Monolo Blahnik partners with Sarah Jessica Parker
Sarah Jessica Parker and her Sex and the City character Carrie Bradshaw are inextricably linked to designer high heels. So it’s no surprise that Parker partnered with Monolo Blahnik’s CEO George Malkemus on the launch of a luxury line of… what else? Shoes. The line called SJP Collection debuts exclusively at Nordstrom, Feb. 28.
[Read more via Telegraph]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Coke targets foodies as consumers dodge sodas

As tastes evolve, Coke says it can be paired with more than pizza and wings

SoFresh embraces its Canuck roots

A dairy alternative brand tries to make its U.S.-grown ingredients more Canadian

Plan Canada refreshes Gifts of Hope

Annual giving campaign positioned as perfect gift for the hard-to-shop-for

Amazon unveils a store with no checkout

Sensors register shoppers' items and automatically charge them to Amazon app

Wake-Ups return after 65-year advertising slumber

A caffeine pill with broad consumer market ambitions

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients

Tourisme Montreal apologizes in advance

The city's 375th birthday celebrations will likely wake the neighbours all year

Baton Rouge introduces revamped restaurant format

Ontario location the first to get new look of 18 planned through 2018

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach