Around the web in 60 seconds

From Morning Filter (Jan. 10, 2014), Marketing‘s daily morning newsletter No, that wasn’t poo rain coming fro Leo Burnett’s ceiling The pipes recently broke at Leo Burnett Chicago, causing a brown liquid to spray from the ceiling, giving the illusion… well, that it was raining poo. After art director Kasey Moore uploaded an Instagram video […]

From Morning Filter (Jan. 10, 2014), Marketing‘s daily morning newsletter

No, that wasn’t poo rain coming fro Leo Burnett’s ceiling
The pipes recently broke at Leo Burnett Chicago, causing a brown liquid to spray from the ceiling, giving the illusion… well, that it was raining poo. After art director Kasey Moore uploaded an Instagram video of the damage, captioning it a “poo eruption,” the agency went on the defensive, promising that it was just dust and water. Sounds reasonable, but we’re still holding out on our suspicion this is all a stunt for a new toilet paper client.
[Read more via the Daily Dot]

Marks & Spencer shifts towards social
One of Britain’s most beloved retailer, Marks & Spencer, plans to integrate social media into more of its advertising to boost engagement and drive users to a new e-commerce platform that’s scheduled to launch this spring. M&S started shifting towards social with its fall and Christmas campaigns, with great results.
[Read more via Marketing Week]

New Zealand PSA stops time to remind drivers to slow down
This must-watch ad from New Zealand shows what might happen if time could freeze right before a car accident and the two drivers could get out of their vehicles and talk. It’s one of several high-quality ads taking on road safety that have recently been released, including this ad from San Francisco that encourages consumers to paint their thumb nail red to remind them not to text while driving.
[Watch via YouTube]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Coors Light launches largest ad program in three years

Beer brand aims for millennials with national amateur sports competition

Gatorade rewards the sweaty

Sports drink brand turns its focus to amateur athletes custom-designed vending machine

The Source opens new experience-focused store

Redesigned location takes a page from best-in-class electronics retailers

Which sponsorship partnerships are tops with Canadians? (Survey)

Ipsos determines the emotional connection between consumers and sponsorships

No imports, please. We’re Canadian (Survey)

Ebates.ca finds 92% of Canadians make a point of buying homegrown products

How food manufacturers can grow the frozen meal category

Mintel report finds consumers looking for fewer preservatives and artificial ingredients

Why Walmart thinks shoppers will buy into grocery pickup

Simon Rodrigue on how the retailer is trying to win time-strapped consumers

OPSEU campaign warns of drunk grocery shoppers

Public awareness campaign stems from concern around social safeguards

Pinterest moves into ecommerce with Buyable Pins

Shopping from the social service comes from partnership with Shopify