Around the web in 60 seconds

From Morning Filter (Jan. 10, 2014), Marketing‘s daily morning newsletter No, that wasn’t poo rain coming fro Leo Burnett’s ceiling The pipes recently broke at Leo Burnett Chicago, causing a brown liquid to spray from the ceiling, giving the illusion… well, that it was raining poo. After art director Kasey Moore uploaded an Instagram video […]

From Morning Filter (Jan. 10, 2014), Marketing‘s daily morning newsletter

No, that wasn’t poo rain coming fro Leo Burnett’s ceiling
The pipes recently broke at Leo Burnett Chicago, causing a brown liquid to spray from the ceiling, giving the illusion… well, that it was raining poo. After art director Kasey Moore uploaded an Instagram video of the damage, captioning it a “poo eruption,” the agency went on the defensive, promising that it was just dust and water. Sounds reasonable, but we’re still holding out on our suspicion this is all a stunt for a new toilet paper client.
[Read more via the Daily Dot]

Marks & Spencer shifts towards social
One of Britain’s most beloved retailer, Marks & Spencer, plans to integrate social media into more of its advertising to boost engagement and drive users to a new e-commerce platform that’s scheduled to launch this spring. M&S started shifting towards social with its fall and Christmas campaigns, with great results.
[Read more via Marketing Week]

New Zealand PSA stops time to remind drivers to slow down
This must-watch ad from New Zealand shows what might happen if time could freeze right before a car accident and the two drivers could get out of their vehicles and talk. It’s one of several high-quality ads taking on road safety that have recently been released, including this ad from San Francisco that encourages consumers to paint their thumb nail red to remind them not to text while driving.
[Watch via YouTube]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season