Around the web in 60 seconds

From Morning Filter (Jan. 24, 2014), Marketing‘s daily morning newsletter Target Canada faces low inventory problems Consumers have complained about the lack of stock at Target’s Canadian stores for some time, but the retailer had previously stated the low inventory was the result of high demand. Now a report from Belus Capital Advisors suggests the […]

From Morning Filter (Jan. 24, 2014), Marketing‘s daily morning newsletter

Target Canada faces low inventory problems
Consumers have complained about the lack of stock at Target’s Canadian stores for some time, but the retailer had previously stated the low inventory was the result of high demand. Now a report from Belus Capital Advisors suggests the stocking woes are a sign of “fundamental problems” for Target Canada. “One almost is overcome with this creepy feeling … that Target will go the way of many U.S. brands that ventured into Canadian retailing … extinct,” the report reads.
[Read more via the Huffington Post]

China leads the way in ecommerce / social commerce
On China’s largest online shopping day in 2013 (a holiday called Singles Day), consumers dropped $5.75 billion on just one site – the mammoth shopping portal Alibaba. Compared to Western countries, China’s e-commerce culture is much further developed, with the average purchaser between 25 and 40 years old. The culture of online shopping has been propelled by both China’s appetite for social media and its high number of “single children” with high purchasing power.
[Read more via ClickZ]

Advertisers prefer iOS users
The Android operating system has come a long way, even overtaking Apple’s iOS operating system in market share, but advertisers still prefer iOS users. According to Opera CEO Mahi de Silva, iOS users are more profitable than Android users, as they are more likely to click “download” or make another online transaction, use their apps more frequently, and are generally of a higher income bracket than consumers who use Android phones.
[Read more via Digiday]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Best Buy revenue slips as it closes Future Shop

Electronics retailer cites "ongoing softness" in the local market as reason for decline

Nutrition House chooses first Public Relations AOR in a decade

Idea Workshop hired to develop blogger, media and digital marketing strategies

Weber Shandwick handed digital duties for McCormick Canada

Mandate includes content creation, web development, video production and social

Doi Chaang Coffee hires Korrelation as PR AOR

Canadian coffee company looks for media support as it expands nationally

Sobeys continues support of Jamie Oliver’s Food Revolution

Star-studded effort emphasizes the importance of food education

CIBC pushes new brand position with Percy the penguin

Financial institution introduces "Banking that fits your life" tagline and updated logo

Expedia.ca steps up to the plate with Blue Jays campaign

Travel site puts Jays' mascot front and centre of recent effort