Around the web in 60 seconds

From Morning Filter (Jan. 24, 2014), Marketing‘s daily morning newsletter Target Canada faces low inventory problems Consumers have complained about the lack of stock at Target’s Canadian stores for some time, but the retailer had previously stated the low inventory was the result of high demand. Now a report from Belus Capital Advisors suggests the […]

From Morning Filter (Jan. 24, 2014), Marketing‘s daily morning newsletter

Target Canada faces low inventory problems
Consumers have complained about the lack of stock at Target’s Canadian stores for some time, but the retailer had previously stated the low inventory was the result of high demand. Now a report from Belus Capital Advisors suggests the stocking woes are a sign of “fundamental problems” for Target Canada. “One almost is overcome with this creepy feeling … that Target will go the way of many U.S. brands that ventured into Canadian retailing … extinct,” the report reads.
[Read more via the Huffington Post]

China leads the way in ecommerce / social commerce
On China’s largest online shopping day in 2013 (a holiday called Singles Day), consumers dropped $5.75 billion on just one site – the mammoth shopping portal Alibaba. Compared to Western countries, China’s e-commerce culture is much further developed, with the average purchaser between 25 and 40 years old. The culture of online shopping has been propelled by both China’s appetite for social media and its high number of “single children” with high purchasing power.
[Read more via ClickZ]

Advertisers prefer iOS users
The Android operating system has come a long way, even overtaking Apple’s iOS operating system in market share, but advertisers still prefer iOS users. According to Opera CEO Mahi de Silva, iOS users are more profitable than Android users, as they are more likely to click “download” or make another online transaction, use their apps more frequently, and are generally of a higher income bracket than consumers who use Android phones.
[Read more via Digiday]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

TD banks on Instagram ads to support music program

The financial institution continues its support of the Canadian music scene

Future Shop closure ‘inevitable,’ but tech retail okay: expert

Electronics often purchased online, but customers still value traditional stores

How social helped resurrect three beloved cereal brands

General Mills puts Trix back on shelves for Easter, proves it's not just for kids

How to offer a better in-store experience (Column)

Curation, media planning and disruptive design drive loyalty, product engagement

Target speeds up Canadian exit

Retailer plans to wind up stores by mid April

Why marketers should push forward, not pull back

In today's economy, slashing ad budgets can mean lost sales and lost opportunities

Simons selects Cossette as agency partner for expansion

Agency to help Quebec retailer build brand awareness outside its home province

Future Shop stores closing, some converting to Best Buys

Closure will result in the loss of 500 full-time and 1,000 part-time jobs