Around the web in 60 seconds

From Morning Filter (Jan. 31, 2014), Marketing‘s daily morning newsletter Apple gets all touchy feel-y Apple has filed a patent application for ad tech that detects a person’s mood. PSFK weighs in on how wearable tech may allow such metrics to be recorded. [Read more via PSFK] CBS beefs up its measurement CBS has extended […]

From Morning Filter (Jan. 31, 2014), Marketing‘s daily morning newsletter

Apple gets all touchy feel-y
Apple has filed a patent application for ad tech that detects a person’s mood. PSFK weighs in on how wearable tech may allow such metrics to be recorded.
[Read more via PSFK]

CBS beefs up its measurement
CBS has extended its cross-platform audience measurement agreement with Nielsen so that it now includes new behavioural and attitudinal data. The expanded deal comes at a time when many media agencies are eager to switch to a new advertising currency that better reflects how consumer consumption habits have evolved.
[Read more via MediaPost]

After blowing up traditional retail, Amazon throws it a bone
Amazon is reportedly developing a Kindle-based checkout system for traditional retailers and could introduce it as early as this summer. The company might also offer retailer’s web development and data analysis. Because large department stores tend to have quite complicated checkout systems in place, Amazon is said to be focusing on smaller retailers.
[Read more via The Wall Street Journal]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Which sponsorship partnerships are tops with Canadians? (Survey)

Ipsos determines the emotional connection between consumers and sponsorships

No imports, please. We’re Canadian (Survey)

Ebates.ca finds 92% of Canadians make a point of buying homegrown products

How food manufacturers can grow the frozen meal category

Mintel report finds consumers looking for fewer preservatives and artificial ingredients

Why Walmart thinks shoppers will buy into grocery pickup

Simon Rodrigue on how the retailer is trying to win time-strapped consumers

OPSEU campaign warns of drunk grocery shoppers

Public awareness campaign stems from concern around social safeguards

Pinterest moves into ecommerce with Buyable Pins

Shopping from the social service comes from partnership with Shopify

Mondelez introduces a skinnier, more ‘sophisticated’ Oreo

New cookies weren't designed to be twisted open or dunked, says company

Toronto waterfront neighbourhood gets a creative rebrand

Raw Design invites young creative Torontonians to herald City of Arts

Hershey spreads Reese brand into new market

Consumer demand pushes new product into competition with Nutella