Around the web in 60 seconds

From Morning Filter (Jan. 31, 2014), Marketing‘s daily morning newsletter Apple gets all touchy feel-y Apple has filed a patent application for ad tech that detects a person’s mood. PSFK weighs in on how wearable tech may allow such metrics to be recorded. [Read more via PSFK] CBS beefs up its measurement CBS has extended […]

From Morning Filter (Jan. 31, 2014), Marketing‘s daily morning newsletter

Apple gets all touchy feel-y
Apple has filed a patent application for ad tech that detects a person’s mood. PSFK weighs in on how wearable tech may allow such metrics to be recorded.
[Read more via PSFK]

CBS beefs up its measurement
CBS has extended its cross-platform audience measurement agreement with Nielsen so that it now includes new behavioural and attitudinal data. The expanded deal comes at a time when many media agencies are eager to switch to a new advertising currency that better reflects how consumer consumption habits have evolved.
[Read more via MediaPost]

After blowing up traditional retail, Amazon throws it a bone
Amazon is reportedly developing a Kindle-based checkout system for traditional retailers and could introduce it as early as this summer. The company might also offer retailer’s web development and data analysis. Because large department stores tend to have quite complicated checkout systems in place, Amazon is said to be focusing on smaller retailers.
[Read more via The Wall Street Journal]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season

O.B. tampons challenges women to ‘Give us one period’

Campaign aims to educate non-users and break down barriers to usage