Around the web in 60 seconds

From Morning Filter (Jan. 31, 2014), Marketing‘s daily morning newsletter Apple gets all touchy feel-y Apple has filed a patent application for ad tech that detects a person’s mood. PSFK weighs in on how wearable tech may allow such metrics to be recorded. [Read more via PSFK] CBS beefs up its measurement CBS has extended […]

From Morning Filter (Jan. 31, 2014), Marketing‘s daily morning newsletter

Apple gets all touchy feel-y
Apple has filed a patent application for ad tech that detects a person’s mood. PSFK weighs in on how wearable tech may allow such metrics to be recorded.
[Read more via PSFK]

CBS beefs up its measurement
CBS has extended its cross-platform audience measurement agreement with Nielsen so that it now includes new behavioural and attitudinal data. The expanded deal comes at a time when many media agencies are eager to switch to a new advertising currency that better reflects how consumer consumption habits have evolved.
[Read more via MediaPost]

After blowing up traditional retail, Amazon throws it a bone
Amazon is reportedly developing a Kindle-based checkout system for traditional retailers and could introduce it as early as this summer. The company might also offer retailer’s web development and data analysis. Because large department stores tend to have quite complicated checkout systems in place, Amazon is said to be focusing on smaller retailers.
[Read more via The Wall Street Journal]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda