Art meets technology with new Telus contest

Canadians get to play “guess the picture” June 19 and 20 through a new marketing initiative from Telus that promotes Samsung Galaxy Note, a device that allows the user to sketch and create with the precision of a real pen. Telus teamed up with Taxi, its AOR of 16 years, to create a national online marketing […]

Canadians get to play “guess the picture” June 19 and 20 through a new marketing initiative from Telus that promotes Samsung Galaxy Note, a device that allows the user to sketch and create with the precision of a real pen.

Telus teamed up with Taxi, its AOR of 16 years, to create a national online marketing campaign called “Big Picture Contest.” Three Canadian artists are being showcased live at Telus House Toronto as they draw images using Samsung Galaxy Notes. A camera is capturing the action and broadcasting it on TelusBigPicture.com.

In the live streaming event, contestants watch the artists drawing onscreen, guess what their “Big Picture” is, and choose their answer from the Telus onscreen word bank. The first person to correctly guess the Big Picture wins a Samsung Galaxy Note.

There will be nine rounds and nine winners during each of the two days of the contest.

“At Telus, our overall intent is to inspire conversation. Trying to merge the online and offline worlds works really well for us,” said Anne-Marie LaBerge, vice-president of consumer marketing communications at Telus. “I would say our intent is a simple strategy: inspiring conversation and creating meaningful relationships.”

The company’s ‘Merry under the Mistletoe’ campaign offered a Samsung Galaxy phone and a Samsung Galaxy tablet as prizes last December. The campaign generated 70,000 cell phone calls and 6,000 new Facebook friends in two days.

Telus is promoting the initiative via its social media – Facebook, Twitter and YouTube – as well as web banners.

In addition, in keeping with its commitment to the arts, Telus is contributing $20,000 to the Royal Conservatory of Music’s Learning Through the Arts program.

Brands Articles

Aldo ups its fashion game for fall

#AldoMovesMe campaign aims to elevate perceptions of the brand

Scotiabank branches out with new retail formats

'Express' and 'Solutions' branches designed to give customers more choice

Online mattress retailers dream of disruption

Endy Sleep, Casper and more turn the traditional retail model on its head

Dare takes ‘made better’ message to the streets

Toronto-based company promotes new flavours in Toronto, Vancouver and Calgary

The quest to predict the way brand images get hijacked

Schulich is developing a tool to help marketers predict negative brand attention

20th Century Fox’s futurist looks at the bigger picture

Ted Schilowitz of Barco Escape discusses innovation coming to a theatre near you

When does culture and ethnicity matter in marketing?

Cultural identity is one of many factors that influence consumption

If you’re picking an ad agency, don’t look back

A good track record matters, but so does a plan for the future

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record