Bill Moir, the retiring chief brand and marketing officer for Tim Hortons, has been named the recipient of the ACA Gold Medal for 2014, which will be presented on May 29 during the 92nd Marketing Awards ceremony.
“I am delighted to be recognized by the ACA with this prestigious award,” said Moir, in a release. “I am honoured to have led the marketing direction of one of Canada’s most beloved brands, and I could not be more proud of the incredible work that my team has done.”
Moir has served as the QSR’s chief marketing executive since 1990, but announced his retirement in 2012. He will step down this August, but will remain president of the Tim Horton Children’s Foundation until the end of 2015.
First presented in 1941, the Association of Canadian Advertisers presents the award to an individual who has made an outstanding contribution to the advancement of marketing communications in Canada.
“Peter Drucker, the father of business consulting, is reported to have stated: ‘Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.’ Tim Hortons, under Bill’s stewardship, has proven this dictum as true and this is why he is so deserving of this award,” said Ron Lund, president and CEO of the ACA.
Past recipients of this award include Philip Donne (Campbell Company of Canada), John Cassaday (Corus Entertainment), Alan Middleton (York University’s School of Business), Sunni Boot (ZenithOptimedia), Frank Palmer (DDB Canada) and Claude Lessard (Cossette).
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