Bill Moir to receive ACA Gold Medal Award

Tim Hortons' chief marketer recognized by advertising industry

Bill Moir, the retiring chief brand and marketing officer for Tim Hortons, has been named the recipient of the ACA Gold Medal for 2014, which will be presented on May 29 during the 92nd Marketing Awards ceremony.

Bill Moir

“I am delighted to be recognized by the ACA with this prestigious award,” said Moir, in a release. “I am honoured to have led the marketing direction of one of Canada’s most beloved brands, and I could not be more proud of the incredible work that my team has done.”

Moir has served as the QSR’s chief marketing executive since 1990, but announced his retirement in 2012. He will step down this August, but will remain president of the Tim Horton Children’s Foundation until the end of 2015.

First presented in 1941, the Association of Canadian Advertisers presents the award to an individual who has made an outstanding contribution to the advancement of marketing communications in Canada.

“Peter Drucker, the father of business consulting, is reported to have stated: ‘Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.’ Tim Hortons, under Bill’s stewardship, has proven this dictum as true and this is why he is so deserving of this award,” said Ron Lund, president and CEO of the ACA.

Past recipients of this award include Philip Donne (Campbell Company of Canada), John Cassaday (Corus Entertainment), Alan Middleton (York University’s School of Business), Sunni Boot (ZenithOptimedia), Frank Palmer (DDB Canada) and Claude Lessard (Cossette).

Click here to purchase tickets to the Marketing Awards.

Brands Articles

Saputo sells its bakery division to Canada Bread for $120 million

Deal in line with company's plans to become more competitive in new food categories

Why employee engagement needs to top the CMO’s agenda in 2015

And, how it will enhance competitiveness/profitability

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities