Booster Juice partners with Mike Weir for three-year initiative

Booster Juice and eight-time PGA Tour champion Mike Weir have partnered on a nation-wide initiative that encourages Canadians to live healthy and active lifestyles. Booster Juice and Weir agreed to a three-year partnership to develop content that speaks to Canadians on the importance of healthy eating and living, highlighting how Booster Juice can play an […]

Booster Juice and eight-time PGA Tour champion Mike Weir have partnered on a nation-wide initiative that encourages Canadians to live healthy and active lifestyles.

Booster Juice and Weir agreed to a three-year partnership to develop content that speaks to Canadians on the importance of healthy eating and living, highlighting how Booster Juice can play an important role.

The campaign will see Weir appearing in a number of Booster Juice commercials, an outdoor campaign, on in-store materials as well as making special appearances for the company.

“Mike is a perfect fit for communicating the values of a healthy lifestyle to Canadians and to our customers,” said Dale S. Wishewan, president and CEO of Booster Juice in a release. “As a champion both on and off the course, we couldn’t be more excited to have Mike Weir as a part of the Booster Juice team.”

An online clip called “Is Mike Really Changing His Putter?” announcing Weir’s involvement with the brand is currently airing on YouTube, and other campaign elements will be rolled out in the next few months.

The partnership will also focus on supporting The Mike Weir Foundation, which is dedicated to advancing the physical, emotional and educational welfare of children in Canada. Each year, Booster Juice will create a month-long consumer fundraising initiative that will be activated across its 300 locations.

Brands Articles

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support the recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Tesla’s chief driver of success: masculinity (Column)

Markus Giesler on how-to better understand Tesla's value as a masculinity symbol

Coke replaces CMO as soda sales remain flat

Company vows to continue to work to improve the quality of its marketing

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Frank & Oak launches first mass campaign

Menswear etailer introduces the tagline: "For the Journey Ahead"