Bosch wants you to know it’s more than just dishwashers

A new campaign from Bob's Your Uncle

Bosch Home Appliances (BSH) has launched “Nothing like a Bosch,” a national campaign designed to promote its re-designed appliance line which includes cooking, ventilation and refrigeration products.

The campaign, which launched July 2 and will run for two months, was developed by the brand’s creative agency of record, Bob’s Your Uncle. Elements include magazine, newspaper and digital ads.


“We had a great problem – everyone loves our dishwashers, but most don’t even know that we make all appliances from fridges to wall ovens,” said Steve Preiner, director of marketing for BSH Canada, in a statement. “Bob’s Your Uncle developed a campaign that leverages our strength in one category to build equity across the rest of the line.”

Full- and half-page ads are running in The Globe and Mail, Style at Home, House and Home, National Post, La Presse, and in various daily newspapers across the country, including Quebec.

The digital buy includes Facebook, Accuen’s RTB platform and contextually targeted premium online inventory.

Bob’s Your Uncle has also created “The Bosch Kitchen App” for iPhones that provides designers, architects and decorators with detailed specifications and other information required to easily configure their Bosch kitchens.

The campaign also includes a Facebook contest, encouraging consumers to explore the new kitchens on Bosh’s site, with the chance to win a full line of Bosch appliances.

Paradigm is handling PR for the campaign, while GWA and OMD are doing the print and digital media buys, respectively.

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