Bosch2

Bosch wants you to know it’s more than just dishwashers

A new campaign from Bob's Your Uncle

Bosch Home Appliances (BSH) has launched “Nothing like a Bosch,” a national campaign designed to promote its re-designed appliance line which includes cooking, ventilation and refrigeration products.

The campaign, which launched July 2 and will run for two months, was developed by the brand’s creative agency of record, Bob’s Your Uncle. Elements include magazine, newspaper and digital ads.

Bosch

“We had a great problem – everyone loves our dishwashers, but most don’t even know that we make all appliances from fridges to wall ovens,” said Steve Preiner, director of marketing for BSH Canada, in a statement. “Bob’s Your Uncle developed a campaign that leverages our strength in one category to build equity across the rest of the line.”

Full- and half-page ads are running in The Globe and Mail, Style at Home, House and Home, National Post, La Presse, and in various daily newspapers across the country, including Quebec.

The digital buy includes Facebook, Accuen’s RTB platform and contextually targeted premium online inventory.

Bob’s Your Uncle has also created “The Bosch Kitchen App” for iPhones that provides designers, architects and decorators with detailed specifications and other information required to easily configure their Bosch kitchens.

The campaign also includes a Facebook contest, encouraging consumers to explore the new kitchens on Bosh’s site, with the chance to win a full line of Bosch appliances.

Paradigm is handling PR for the campaign, while GWA and OMD are doing the print and digital media buys, respectively.

Brands Articles

Blacks takes its new look on road and to the airport

Blacks supports its new store concept and website with creative from Taxi

MasterCard sponsors Stand Up To Cancer Canada

PR event asked Torontonians to publicly stand up for loved ones

Mercedes-Benz tells a great story with a car canvas

Automaker commissions Nova Scotia artist to paint vintage Mercedes

Time for marketers to abandon the safety of the high ground (Book excerpt)

Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose

Subway Canada gets crafty with new ad campaign

The quick service restaurant touts the art of crafting the perfect sandwich

Crafting small market identity with big market marketing

Shock Top captures a little craft beer identity in a bottle

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers