Bosch2

Bosch wants you to know it’s more than just dishwashers

A new campaign from Bob's Your Uncle

Bosch Home Appliances (BSH) has launched “Nothing like a Bosch,” a national campaign designed to promote its re-designed appliance line which includes cooking, ventilation and refrigeration products.

The campaign, which launched July 2 and will run for two months, was developed by the brand’s creative agency of record, Bob’s Your Uncle. Elements include magazine, newspaper and digital ads.

Bosch

“We had a great problem – everyone loves our dishwashers, but most don’t even know that we make all appliances from fridges to wall ovens,” said Steve Preiner, director of marketing for BSH Canada, in a statement. “Bob’s Your Uncle developed a campaign that leverages our strength in one category to build equity across the rest of the line.”

Full- and half-page ads are running in The Globe and Mail, Style at Home, House and Home, National Post, La Presse, and in various daily newspapers across the country, including Quebec.

The digital buy includes Facebook, Accuen’s RTB platform and contextually targeted premium online inventory.

Bob’s Your Uncle has also created “The Bosch Kitchen App” for iPhones that provides designers, architects and decorators with detailed specifications and other information required to easily configure their Bosch kitchens.

The campaign also includes a Facebook contest, encouraging consumers to explore the new kitchens on Bosh’s site, with the chance to win a full line of Bosch appliances.

Paradigm is handling PR for the campaign, while GWA and OMD are doing the print and digital media buys, respectively.

Brands Articles

Saputo sells its bakery division to Canada Bread for $120 million

Deal in line with company's plans to become more competitive in new food categories

Why employee engagement needs to top the CMO’s agenda in 2015

And, how it will enhance competitiveness/profitability

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities