Brick Brewing looks for the right mix with new flavour

Brick Brewing is changing it up by adding a new flavour, Mixed Berry, to its Seagram 80 sparkling coolers. Staring the first week of May, Mixed Berry will replace the Blood Orange flavour from the line, which is sweetened with Stevia to bring the calorie count down to 80, about one-third of what’s in the […]

Brick Brewing is changing it up by adding a new flavour, Mixed Berry, to its Seagram 80 sparkling coolers.

Staring the first week of May, Mixed Berry will replace the Blood Orange flavour from the line, which is sweetened with Stevia to bring the calorie count down to 80, about one-third of what’s in the average cooler.

The Seagram 80 coolers, which were introduced last year and are available at The Beer Store and the LCBO, will be advertised with the help of Brick Brewing’s agency of record, Unitas Reputation Agency.

The flavour will be promoted with a digital campaign using targeted banner ads and some social media. English radio spots will also air across Ontario on rock and country radio.

Brick Brewing has found more women favour Seagram 80. “The 80 calories is really a significant point of difference,” says George Croft, president and CEO.

Kitchener-based Brick Brewing began in 1984. It bought the Canadian rights to Seagram Coolers in spring 2011.

“The vodka cooler category is a summer favourite of many people in Ontario and there really haven’t been many low-calorie options
available, and certainly none that were naturally sweetened,” says Sean Dennis, its director of marketing.

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