Bruce Mau Design launches Know Canada app

After re-imagining Canada’s national brand identity last year with a spec campaign called Know Canada, Bruce Mau Design actualized its concept for brand Canada with the release of a new photo app Monday. The app, available exclusively on iOS, gives photos a Canadian flag feel by placing two red columns (like those on the flag) […]

After re-imagining Canada’s national brand identity last year with a spec campaign called Know Canada, Bruce Mau Design actualized its concept for brand Canada with the release of a new photo app Monday.

The app, available exclusively on iOS, gives photos a Canadian flag feel by placing two red columns (like those on the flag) on the sides of the photographs. The app follows the same formula as the original Know Canada campaign, created by the agency after the New York radio show Studio 360 challenged it to “redesign how Canada appears in the world.”

Like the app, the campaign focused on the two columns of Canada’s flag, which it imagined on everything from beer mugs to wild postings of famous Canadians like Justin Bieber and Margaret Atwood.

“This app is our way of finally making Know Canada into something real and tangible,” said Bruce Mau president and CEO Hunter Tura. “We wanted to give people a tool to express their version of Canada and a vision for the future, while also allowing people to share their interpretations.”

Ahead of Canada Day, the agency also redesigned Know Canada’s campaign website to include a gallery of Canadian imagery and created a video showcasing how the app can be used.

Tura said the agency plans to promote the app on Facebook and Twitter, as well as its own channels, and will consider expanding the Know Canada campaign to include other forms of media in 2014.

Brands Articles

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record

IKEA outfits suites for Mount Sinai Hospital

Retailer transformed hospitality suites for women with high-risk pregnancies

Canadian Tire urges Canadians to step up in Olympic campaign

Rio effort includes three spots and extends the 'We All Play for Canada' platform

Puma Lab makes the leap into Canada via Foot Locker

Shop-within-shop concept will be tailored to local market's male consumers

How grocery stores are swaying shoppers

Candy and cake mixes are inching their way closer to front of store

Edelman serves up new website for Montreal restaurant

PR firm's Montreal office exercises its digital muscle for Robin des Bois

Brookline and Fountain Tire get rolling on anniversary tour

Calgary-based boutique focuses on growth with string of account wins and promotions

Salad King marks anniversary with food truck tour

Toronto restaurant to donate partial proceeds to Second Harvest

Joe Fresh president moves to Holt Renfrew

Mario Grauso will hold the same title at the Toronto-based luxury retailer