Budweiser Canada’s blimp found after blowing away

The giant flying Red Light has gone AWOL

UPDATE (2:53 p.m.): They found it!

Budweiser Canada‘s massive Red Light blimp went missing for three days, but has been recovered.

Called Red Zeppelin, the 21-by-7-metre blimp was flying over New Brunswick as part of the brand’s ongoing hockey marketing campaign when it broke from its tether on April 26, according to Transport Canada.

The blimp was flying at 4,000 feet and moving north east at about 11 kilometres per hour. It’s expected to have landed somewhere near Sussex, New Brunswick.

Wade Keller, director, Labatt Breweries of Canada, explained to Marketing that a gust of wind that caused the Zeppelin to break from its tether as it was being lowered to the ground on Saturday.

CBC.ca is reporting that the blimp is now on private property (the location has not been disclosed) and Keller is in the process of arranging its retrieval.

The “red light” has been the focus of much of the brand’s marketing efforts in Canada since last winter, when its creative agency-of-record, Anomaly, created a light for consumers’ homes that goes off when their favourite team scores.

The blimp is a new incarnation of the red light and was flown over Canadian cities during Olympics and NHL hockey games all through the winter.

Brands Articles

Coke targets foodies as consumers dodge sodas

As tastes evolve, Coke says it can be paired with more than pizza and wings

SoFresh embraces its Canuck roots

A dairy alternative brand tries to make its U.S.-grown ingredients more Canadian

Plan Canada refreshes Gifts of Hope

Annual giving campaign positioned as perfect gift for the hard-to-shop-for

Amazon unveils a store with no checkout

Sensors register shoppers' items and automatically charge them to Amazon app

Wake-Ups return after 65-year advertising slumber

A caffeine pill with broad consumer market ambitions

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients

Tourisme Montreal apologizes in advance

The city's 375th birthday celebrations will likely wake the neighbours all year

Baton Rouge introduces revamped restaurant format

Ontario location the first to get new look of 18 planned through 2018

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach