Budweiser Canada’s blimp found after blowing away

The giant flying Red Light has gone AWOL

UPDATE (2:53 p.m.): They found it!

Budweiser Canada‘s massive Red Light blimp went missing for three days, but has been recovered.

Called Red Zeppelin, the 21-by-7-metre blimp was flying over New Brunswick as part of the brand’s ongoing hockey marketing campaign when it broke from its tether on April 26, according to Transport Canada.

The blimp was flying at 4,000 feet and moving north east at about 11 kilometres per hour. It’s expected to have landed somewhere near Sussex, New Brunswick.

Wade Keller, director, Labatt Breweries of Canada, explained to Marketing that a gust of wind that caused the Zeppelin to break from its tether as it was being lowered to the ground on Saturday.

CBC.ca is reporting that the blimp is now on private property (the location has not been disclosed) and Keller is in the process of arranging its retrieval.

The “red light” has been the focus of much of the brand’s marketing efforts in Canada since last winter, when its creative agency-of-record, Anomaly, created a light for consumers’ homes that goes off when their favourite team scores.

The blimp is a new incarnation of the red light and was flown over Canadian cities during Olympics and NHL hockey games all through the winter.

Brands Articles

How Sears is addressing the ‘elephant in the room’

And, why it's sticking to the middle sector as more retailers move upmarket

Kraft’s simple solution for building a coffee brand

Nabob campaign mocks modern coffee culture and celebrates the humble cup of joe

How Pabst Blue Ribbon earned its hipster cred

The blue-collar beer set its sights on a target as individual as the brand

Rotman School’s Bernardo Blum tackles big data disappointment

Data-Driven keynote says companies are using data for description, not solutions

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign

Kashi Canada’s quest to ‘Plant it Forward’

Health food brand gets Canadians closer to real food with urban garden project

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era