Budweiser Canada’s blimp found after blowing away

The giant flying Red Light has gone AWOL

UPDATE (2:53 p.m.): They found it!

Budweiser Canada‘s massive Red Light blimp went missing for three days, but has been recovered.

Called Red Zeppelin, the 21-by-7-metre blimp was flying over New Brunswick as part of the brand’s ongoing hockey marketing campaign when it broke from its tether on April 26, according to Transport Canada.

The blimp was flying at 4,000 feet and moving north east at about 11 kilometres per hour. It’s expected to have landed somewhere near Sussex, New Brunswick.

Wade Keller, director, Labatt Breweries of Canada, explained to Marketing that a gust of wind that caused the Zeppelin to break from its tether as it was being lowered to the ground on Saturday.

CBC.ca is reporting that the blimp is now on private property (the location has not been disclosed) and Keller is in the process of arranging its retrieval.

The “red light” has been the focus of much of the brand’s marketing efforts in Canada since last winter, when its creative agency-of-record, Anomaly, created a light for consumers’ homes that goes off when their favourite team scores.

The blimp is a new incarnation of the red light and was flown over Canadian cities during Olympics and NHL hockey games all through the winter.

Brands Articles

Inside Walmart Canada’s mobile shopping app

Mobile overtakes desktop as the largest source of traffic to retailer's digital properties

Philly transforms the everyday in new campaign

Effort from Leo Burnett is the brand's first under the new Kraft Heinz Co. banner

Tim Hortons plans Southeast Asia expansion

Coffee shop chain plans to open locations in the Philippines 'as soon as possible'

Coca-Cola cuts sales outlook amid weak demand

To offset decline, Cola maker is raising prices and putting drinks in premium packing

Sears Canada president leaving job less than a year in

Carrie Kirkman will continue to work with the retailer in an advisory role

WestJet hires new director of marketing

Rob Daintree joins the brand via FGL Sports

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

LCBO.com offers 5,000 products, $12 home delivery

LCBO president says sales site will boost Ontario wineries, breweries, cider producers

Lessons from Shop.ca and Beyond the Rack’s shortfalls

Despite failures in the Canadian ecomm space, there is still opportunity to grow